Pioneering online casino Videoslots is preparing to launch a new television campaign in Sweden to promote its newly released mobile app for iOS and Android.
The advert, titled “Stone Age,” recreates a cinematic prehistoric world and was produced using artificial intelligence as part of the creative and production workflow. The use of AI enabled the team to bring the ambitious setting to life in a way that would have been significantly more expensive through traditional production methods.
The campaign was created in partnership with Stockholm-based Armstrong Film and has also been adapted in English and Danish for distribution across digital and social media channels.
Marco Trucco, Chief Marketing Officer at Videoslots’ parent company Immense Group, said the decision to incorporate AI was driven by creative possibilities rather than technological novelty.
“The creative idea was entirely human-led,” Trucco explained. “AI simply helped us execute the concept in a way that would have been very costly using traditional production methods. For us, it was about unlocking creative freedom.”
Philip Karlberg, Executive Producer at Armstrong Film, noted that the prehistoric theme presented a number of practical challenges.
“Designing characters and adapting performances across three languages would typically require several separate cast productions,” he said. “Using AI allowed us to approach that ambition differently. However, AI doesn’t replace filmmaking. You still need a strong concept, clear storytelling and a defined visual direction. The work doesn’t disappear — it simply shifts from physical production to detailed planning, direction and refinement.”
Trucco added that the project highlights how AI could reshape the future of television advertising.
“High-quality TV production has traditionally required substantial budgets,” he said. “AI has the potential to allow more brands to compete creatively with larger advertisers. Better advertising ultimately leads to a better viewing experience, more choice for consumers and stronger competition in the market. At Videoslots, we’re pleased to launch an original and entertaining TV advert to introduce our new apps.”
