Formula 1 has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal.
Spanning countries across Europe, the Middle East and Africa, as well as Canada and Mexico, the deal represents the first of its kind in the F1 betting market. The partnership will build on ALT Sports Data’s expertise as the Official Betting Data Supplier of the series, providing real-time predictive analytics from Formula 1’s huge data banks, in addition to creating proprietary data and priced odds solutions.
As a sport that is built on strategy and millions of data points, this new partnership unlocks a modern and innovative way for eligible audiences over the age of 18 to engage with cutting edge metrics that are accurate, consistent and official.
Betway will enable eligible fans to place in-play bets on driver and team strategy – from safety car occurrences, pit windows, on-track battles and more – taking them ever-closer to the action.
The 2026 season marks one of the most anticipated and exciting starts to a Formula 1 campaign in its 76-year history, with the new regulations pushing the boundaries of technological development that are set to deliver even more action for fans. This creates a unique time for Betway to increase its presence in the sport and offer an unrivalled range of products that motorsport fans can engage with while watching the sport live.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said: “Sports betting is now a natural extension of how many modern fans engage with live events. As a series with vast and complex data sets, our innovative partnership with Betway allows our adult fans to take a step closer to the strategy and action that makes it so thrilling. While betting and sport have long gone hand in hand, this new product offering based on real-time and regulated data takes Formula 1 into a new cutting-edge dimension that offers event more engagement and excitement for fans.”
Neal Menashe, CEO of Super Group, said: “We are thrilled to sign our Betway sportsbook brand to the first deal of its kind in Formula 1. This partnership reinforces our commitment to sport at the highest level and will ensure our customers have access to some of the most innovative markets during race weekends. It promises to be a competitive season with fantastic races across the globe – we look forward to being a part of it.”
