Super Technologies (Super), through their leading commercial brand Superbet, has deepened its long-standing relationship with Sportradar AG, signing a unique agreement aimed at supercharging the global entertainment brand’s growth by unlocking the full suite of Sportradar’s value add betting solutions.
Super gains access to a wide array of products from Sportradar’s market leading betting portfolio in return for committed annual spend. The client-centric approach provides Super the flexibility to adjust products in order to meet continually evolving business needs.
Sportradar will enhance the sports betting experience for Super’s customers in priority, highly regulated European markets through the provision of innovative betting solutions to drive in-play betting and engagement.
The agreement also supports expansion in Brazil, the largest market in Latin America and one of the top five globally, where Super is advancing its expansion strategy, leveraging Sportradar’s iGaming and engagement solutions to deliver personalised content and scale its offering.
Luke Saunders, Director of Sports Partnerships at Super Technologies, said: “We are strengthening a strategic relationship that has contributed to our consolidated growth across European and Latin American markets. In our constant drive to ensure the best entertainment experience for our customers, Sportradar has proved to be a reliable and resourceful partner.”
Eduard Blonk, Chief Commercial Officer at Sportradar, said: “For more than a decade Sportradar has partnered with Super Technologies, aligning our support with the needs of their business. Through this wide ranging and far-reaching agreement, Sportradar is providing the products and services needed by Super Technologies to achieve long-term success.”
