OpenBet, the leading global provider of betting and gaming technology, content and services, has strengthened its Trading System offering with the integration of ALT Sports Data’s official Formula 1 betting data and odds feed.
Ahead of the 2026 F1 season opener in Australia next month, OpenBet’s Trading System provides operators worldwide with a quick and seamless route to official in-depth and innovative F1 betting markets powered by ALT Sports Data, F1’s Official Betting Data supplier, alongside a host of other betting content.
The enhanced offering will enable Trading System customers to extend well beyond traditional race winner markets, with deeper coverage across practice and qualifying sessions, pre-race outrights with cash out and a broad range of in-play and context-aware micro markets. These will bring the “race within a race” to life, including fastest lap windows, pit stop micro markets, total overtakes and retirements within defined lap ranges, enabling operators to drive greater engagement and bet volume across every stage of the race, powered by ultra-fast telemetry data direct from the pit wall.
This partnership further strengthens the breadth of premium content available through OpenBet’s powerful Trading System, a power-house multi-vendor orchestration hub for regulated operators around the world – including multiple WLA members – seeking best-in-class data, trading services and scalable market access through a single integration. OpenBet has integrated a wide range of innovative betting content from the industry’s leading providers, including TxODDS, nVenue, Inspired, Highlight Games, Beter and over thirty more suppliers, alongside market-leading OpenBet content, including Leap Virtual games and SportCast’s BetBuilder.
Sam Depoortere, Chief Product Officer at OpenBet, said: “OpenBet’s Trading System is one of the industry’s most powerful content aggregation networks, bringing together best-in-class data and trading capabilities through a single, scalable integration. The addition of ALT Sports Data’s official F1 betting data feed strengthens this ecosystem and gives our operator partners the opportunity to offer a more dynamic F1 betting experience to their player base. By integrating premium, real-time F1 data into our Trading System, we are enabling sharper pricing, broader market coverage and extended in-play engagement, delivering a measurable competitive advantage to our network.”
Joe Dunnigan, CEO at ALT Sports Data, said: “Formula 1 produces extraordinary volumes of high-frequency data across every lap, sector and pit stop. Through our official feed, we are we are creating a powerful foundation for innovative markets that will elevate the F1 betting experience. Together with OpenBet and its Trading System network, we are proud to support operators with access to a deeper and more engaging F1 product, reflecting the increasing complexity and excitement of the sport itself.”
