PropellerAds, one of the world’s leading multi-source performance advertising platforms, has released new insights and forecasts ahead of Chinese New Year 2026, highlighting the period as a major peak for mobile traffic, eCommerce spending and entertainment-driven campaigns.
As Chinese New Year approaches, consumers across Asia—and in global regions with large Chinese communities—are preparing for one of the most significant cultural and shopping periods of the year. For eCommerce advertisers, the holiday represents not only a surge in seasonal demand but also a valuable opportunity to capture high-intent users, accelerate short-term sales and build long-term customer relationships.
Backed by real-time data and advanced targeting capabilities, PropellerAds enables advertisers to capitalize on this annual traffic spike with performance-focused campaign strategies tailored to holiday-driven consumer behavior.
Understanding Consumer Behavior During Chinese New Year
Online engagement rises sharply during the Chinese New Year period. In China, average daily internet usage approaches seven hours, creating multiple touchpoints for digital advertising. Similar patterns are observed across Southeast Asia—including Malaysia, Singapore, Indonesia and Vietnam—as well as Hong Kong, Macau and Taiwan.
Beyond Asia, increased eCommerce activity is also seen in markets such as Australia, Canada, the United States and parts of the EU, driven by holiday interest and large overseas Chinese communities in cities like Sydney, San Francisco, London and Vancouver.
High-performing eCommerce categories during this period typically include food and beverages, snacks, kitchenware, health supplements, electronics and apparel, all of which consistently deliver strong conversion rates across both direct-to-consumer and affiliate models.
Optimized Campaigns and Targeted Offers
Successful Chinese New Year campaigns start with a clear product focus and precise audience targeting. Advertisers are encouraged to prioritize a single high-demand product or limited-time holiday offer, supported by Chinese New Year-themed creatives that resonate culturally and emotionally with users.
CPA-based campaigns on leading platforms such as Shopee, Lazada, Zalora and Pomelo Fashion benefit from pre-built landing pages that streamline the path to purchase. PropellerAds supports these campaigns with a wide range of scalable ad formats, including Popunder, Push, In-Page Push, Interstitial, Telegram Mini App Ads and Survey Exit Ads.
Advanced targeting and retargeting options allow advertisers to reach high-intent users, while personalization based on geography, browsing behavior and holiday interests helps improve click-through rates, average order value and overall ROI.
Landing Page Experience and Conversion Optimization
During peak shopping periods, conversion efficiency is critical. High-performing landing pages clearly present pricing, key benefits and product details, supported by high-quality visuals or short-form video content.
Checkout flows should be optimized for speed and simplicity, offering guest checkout, mobile payment options such as Apple Pay and Google Pay, and full price transparency to reduce cart abandonment. Automated email workflows—including welcome sequences, abandoned cart reminders, post-purchase follow-ups and re-engagement campaigns—play a key role in driving repeat purchases and improving retention.
Data-Driven Growth and Post-Holiday Planning
Performance during Chinese New Year relies on continuous monitoring and optimization across the funnel. Key metrics include:
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Acquisition stage: Customer acquisition cost (CAC), return on ad spend (ROAS)
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On-site experience: Conversion rate, average order value (AOV), bounce rate, checkout completion rate
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Retention stage: Repeat purchase rate, customer lifetime value (LTV), repurchase cycle
The holiday traffic surge also gives advertisers a chance to test new products, refine creatives and expand into Asian markets with lower long-term risk.
Looking Beyond the Festive Season
PropellerAds continues to strengthen its focus on China and the broader Asian region beyond Chinese New Year. The platform is streamlining integrations with tracking and analytics systems, simplifying campaign setup and management for advertisers and partners. At the same time, PropellerAds is developing new, eCommerce-specific tools designed to improve targeting precision and performance outcomes.
To support ongoing market expansion and industry collaboration, PropellerAds will participate in several major offline events throughout 2026, including AW Forum in Dubai, Global Game Connect 2026 in Sri Lanka (hosted by Huidu), SIGMA Asia in the Philippines, GTC 2026 China in Shenzhen, ChinaJoy in Shanghai, and GTC China in Shanghai.
Through data-driven solutions, scalable ad formats and active engagement across Asia, PropellerAds is positioning advertisers to maximize Chinese New Year performance—and sustain growth long after the holiday ends.
