7 articles
PropellerAds, a leading advertising technology platform, has officially launched a new ad format, Paid Social Traffic, offering advertisers a new way to reach social users without the need for a social advertising account. The product leverages exclusive supply partners to deliver highly active social audiences into the PropellerAds Self-Serve Platform (SSP), without requiring additional accounts, […]
Leading advertising platform PropellerAds has launched Paid Social Traffic, a standalone format that gives advertisers access to paid social media audiences from inside their existing accounts. The format makes audiences active on Facebook, Instagram, X and other social feeds available within the PropellerAds platform, with supply aggregated through its partners. For years, advertisers chasing […]
The annual global traffic industry event — GTC 2026 Global Traffic Conference — will take place from April 23 to 24, 2026. As a core exhibition covering gaming, apps, technology, and international brand expansion, GTC gathers top traffic platforms, advertisers, and industry experts, offering the latest international advertising strategies and practical insights. Global advertising […]
PropellerAds, a top performance advertising platform worldwide, has just published the 2025 Ads Safety Report, which offers an in-depth analysis of ad fraud trends, protective measures for the platform, and guidance for advertisers on compliance. The report emphasizes that as fraudulent methods grow more advanced, the organization’s multi-tiered security measures are essential in protecting advertisers, […]
PropellerAds, one of the world’s leading multi-source performance advertising platforms, has released new insights and forecasts ahead of Chinese New Year 2026, highlighting the period as a major peak for mobile traffic, eCommerce spending and entertainment-driven campaigns. As Chinese New Year approaches, consumers across Asia—and in global regions with large Chinese communities—are preparing for one […]
PropellerAds, a leading multi-source performance advertising platform, today launched a deeply integrated multi-format traffic strategy designed to deliver predictable conversions and scalable growth as acquisition costs climb and user attention fragments across devices and platforms. Since 2011 PropellerAds has expanded beyond its Popunder roots into a full-service adtech platform that now includes Push, In-Page Push […]
PropellerAds’ Social Traffic Type feature helped a media buying team reach a whooping 5996 conversions for their iGaming promotion. This is a significant result given that iGaming is a highly competitive niche in South Africa and Nigeria, with Europe slowly but steadily approaching them. We asked the team how they achieved that and they shared […]