PropellerAds, a leading multi-source performance advertising platform, today launched a deeply integrated multi-format traffic strategy designed to deliver predictable conversions and scalable growth as acquisition costs climb and user attention fragments across devices and platforms.
Since 2011 PropellerAds has expanded beyond its Popunder roots into a full-service adtech platform that now includes Push, In-Page Push (IPP), Native/Display, Survey Traffic, and Telegram Mini Apps (TMA). This move positions the company as one of the few global providers offering integrated reach across traditional web placements and growing social/in-app ecosystems.
Why this matters for advertisers
Rising acquisition costs and cross-device fragmentation make single-format campaigns unreliable. PropellerAds’ multi-format suite lets brands, agencies and affiliates:
- Mix high-volume formats for rapid testing (Popunder) with high-intent formats (Survey Traffic).
- Reach audiences across Android, iOS and desktop with native-style creatives (IPP and Push).
- Tap emerging social channels via in-app experiences (Telegram Mini Apps) for engaged, low-disruption traffic.
The result: more stable scaling, flexible reach, and higher conversion predictability.
Key formats powering the platform
- Popunder Ads — volume and scale
Popunder remains a workhorse for large-scale acquisition, offering massive coverage, direct-click placements and cost control. It’s ideal for fast market tests and high-volume conversion funnels. - Telegram Mini Apps (TMA) — social traffic growth
TMA brings in-app interstitials, banners and task-based units inside Telegram’s Mini Apps. Advertisers gain access to highly engaged social users with performance optimization that preserves user experience. - In-Page Push (IPP) — native, cross-device reach
IPP delivers notification-style creatives embedded within webpages without opt-in, covering Android, iOS and macOS. Its native look and wide device support increase engagement and CTR while filling gaps left by traditional push. - Push Format — persistent outreach
PropellerAds’ Push ads reach users outside browsing sessions via browser notifications. As an early mover in push ads, PropellerAds now delivers billions of daily impressions to support remarketing and time-sensitive campaigns. - Survey Traffic — high-intent audiences
Survey Traffic funnels users who actively participate in surveys to advertiser landing pages, producing audiences with elevated intent—especially effective for finance, subscriptions, rewards, and lead generation verticals.
PropellerAds’ strategic edge
By combining multiple traffic types and automated optimization, PropellerAds aims to protect campaigns from volatility in any single channel. The platform’s cross-format approach helps advertisers adapt to shifting traffic patterns while maintaining ROI targets.
“With user behavior shifting across screens and contexts, PropellerAds’ multi-format synergy is now essential for scalable growth,” says Julia Larionova, Head of Marketing at PropellerAds. “Platforms with integrated formats and automated optimization will gain a competitive advantage as traffic continues to diversify.”
Bottom line
PropellerAds’ multi-format expansion reflects the adtech industry’s shift toward integrated, cross-device acquisition. For marketers facing rising traffic costs and fragmented attention, the platform offers diversified ad formats and performance tools to scale more reliably in 2026 and beyond.
