Dabble, the fast-growing social-first sports betting operator, today announced it has now introduced precise device and location intelligence into its KYC process—an innovative move that has enabled the operator to achieve KYC pass rates above 90% while gaining unprecedented visibility into identity theft and fraud threats. In partnership with GeoComply, these results demonstrate a new model for regulated market entry, where operators can meet strict UKGC compliance requirements while simultaneously reducing friction and strengthening fraud defenses.
GeoComply’s Digital Identity Platform combines identity verification with device integrity, precise location signals, behavioural intelligence, and network-level insights from more than 200 million devices—powering a deeper, real-world view of identity that static, documentation-based KYC checks routinely miss. Dabble selected GeoComply to strengthen its KYC framework with this real-world identity model, ensuring full UKGC alignment while moving beyond traditional approaches that rely solely on documents and databases.
“We didn’t just want to tick a regulatory box,” said Anthony Cugnetto, Head of Product at Dabble. “Having worked with GeoComply in the US, we understood the potential of grounding identity in precise device and location intelligence — not only for compliance and anti-fraud, but for growth.”
“By integrating these real-world signals into our KYC process, we’re seeing higher pass rates, lower friction, and far greater visibility into the funnel earlier in the user journey — allowing us to detect highly advanced identity misuse that traditional UK checks simply can’t see. GeoComply gives us a level of confidence in user identity that wasn’t possible before.”
Precise location, device, and behavioural data reveal previously undetected patterns
Within the first weeks of rollout, GeoComply surfaced coordinated patterns of fraudulent activity—insights that legacy KYC approaches built on static, point-in-time identity checks typically cannot detect:
- A single residential address in Preston was home to +250 “unique” devices, revealed to be a bonus-abuse cluster. GeoComply detected device manipulation across identical device models, upon which +250 accounts were created using inconsistent identity attributes—behaviour aligned with stolen or synthetic ID use. This group was actively exploiting Dabble’s welcome and referral promotions.
- What looked like ~2,000 “unique” devices turned out to be a concentration of emulator- and VM-like environments in central London. GeoComply’s precise location and device integrity signals surfaced advanced spoofing patterns and anomalous device behaviour associated with mass account-creation attempts. These attempts would have bypassed traditional geolocation and KYC controls used by others in the UK market, but were exposed through GeoComply’s device integrity and anti-spoofing controls.
- Stolen and synthetic identities that would have passed traditional KYC checks were surfaced, revealed when cross-referenced against GeoComply’s device integrity signals, behavioural markers, location consistency, and high-risk email-domain correlation.
- Email-intelligence signals showed 97–98% precision, correlating with accurate location and device risk signals to reinforce suspicious clusters and providing early-stage validation of identity misuse.
These findings were detected even before automated blocking was enabled, proving the power of grounding identity in real-world signals rather than static data sources.
High conversion, low friction — a breakthrough for regulated market entry
Despite exposing sophisticated identity misuse, legitimate players moved through onboarding seamlessly:
- KYC pass rates of +90%
- 80–85% voluntary opt-in to device and location checks
- Low false positives, enabling faster approvals and fewer manual reviews
- Minimal engineering lift, thanks to Dabble’s existing integration with GeoComply in the US
“Dabble’s innovative approach proves what operators everywhere are beginning to realize: the old way of doing things is broken,” said Kip Levin, CEO of GeoComply. “Fraudsters can fake documents, manipulate devices, and spoof IP—but they can’t fake physics. By grounding identity in real-world signals, Dabble has set a new benchmark for how operators can protect users, increase trust, and accelerate onboarding. And they’re doing it without adding friction.“
Dabble creates a repeatable blueprint for global expansion
Dabble’s UK entry showcases a new industry standard for regulated market launches:
- Identity verification that supports high conversion
- Real-world identity signals that fraudsters cannot fake
- A modular platform that scales across jurisdictions
- A unified, truth-based view of users from the first interaction
Together, these capabilities provide operators with a repeatable, scalable model for entering new regulated markets with confidence.
