Today, during the biggest industry expo – ICE Barcelona – Delasport, an award-winning Sport, Casino, and Platform provider, revealed its revolutionary new innovation: Betiator, a category-defining product that changes live sports betting forever.
Betiator is the first-ever crash-style game designed exclusively for sportsbook, merging the raw drama of live sports with the heart-pounding tension of crash mechanics.
For decades, sportsbook innovation has revolved around the same core ingredients: odds, markets, and bonuses. Betiator breaks that cycle with a whole new way to play – it’s all about timing. Every second matters. Every moment builds suspense. And every decision feels immediate, emotional, and alive.
Inspired by the explosive popularity of crash games in casino, Betiator brings that same simplicity and adrenaline into live sports. Players follow real in-play action through a highly visual interface, decide when to jump in, and choose when to cash out – before the moment hits. The result is a fast, intuitive, and thrilling experience that feels as exciting to watch as it is to play.
“Betiator is not an add-on, and it’s not another market,” said Oren Cohen Shwartz, CEO of Delasport. “It’s a revolutionary new Sports product. We’ve taken the tension people love in crash games and fused it with the emotional peaks of live sports. This is the next evolution of gambling in general and of in-play betting in particular.”
For operators, Betiator delivers more than excitement. It unlocks higher engagement, longer sessions, increased bet frequency, and new cross-sell opportunities, while attracting audiences that traditional sportsbooks struggle to convert – especially bingo, casino-first and younger, mobile-native players.
With Betiator, Delasport redefines live sports betting – elevating it from static odds into a fast, visual, emotion-driven entertainment experience.
Betiator made its official debut at ICE Barcelona 2026, where partners and operators can experience the future of live betting firsthand.
