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Cubeia appoints Paul Crisp as Head of Marketing

Cubeia, a Sweden-based iGaming software solutions provider, has appointed Paul Crisp as Head of Marketing, strengthening the company’s leadership team as it enters its next phase of growth.

In his role, Paul will be responsible for leading Cubeia’s global marketing strategy, brand positioning, and go-to-market execution across both online and land-based channels. With eight years working in SaaS, he arrives at Cubeia armed with a wealth of experience across gaming, software development, and platform-led businesses.

Paul’s appointment comes at a pivotal time for Cubeia, as the company continues to expand its platform offering, poker network, and original games portfolio.

Paul Crisp, Cubeia’s Head of Marketing, said: “I’ve been aware of Cubeia’s rise in the industry during my ten years in gaming, having cut my teeth in the poker sector. Cubeia is an incredible software company, offering platform solutions, a poker network, and an innovative original games suite. The heavy lifting on the product side is being done, and now it’s time to take these solutions to a broader market and spread the Cubeia message far and wide. It’s a superb team that has already achieved so much, and I’m looking forward to complementing it.”

Paul will be at ICE Barcelona 2026, based at Stand 2R10, alongside the senior Cubeia team, where a VIP poker experience featuring iconic Swedish footballers Henrik Larsson and Johan Mjällby will be taking place. Visitors will also be able to experience Cubeia’s expanding portfolio of games, including the latest release, Prediction Markets.

Commenting on Paul joining, Cubeia CCO Tobias Fogelberg said: “Bringing Paul onto the Cubeia team as Head of Marketing is a major moment for our business. He has a proven track record, complemented by modern SaaS marketing expertise, which will be instrumental in scaling our solutions and sharpening our positioning across global markets.”

Adrienn Sarkany is a Contributing Editor at EEG (Expertise & Evolution Gaming), where she brings a unique cross-cultural perspective to the EE Intelligence Hub. Currently pursuing a degree in Finnish and Korean Language and Literature, Adrienn…

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