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Brightstar Lottery PLC announced that its subsidiary LottoItalia has signed an agreement to operate the Italy Lotto for the next nine years. In July 2025, LottoItalia, a consortium led by Brightstar (which at the time was named International Game Technology PLC) and comprised of Allwyn, Arianna 2001 and Novomatic Italia, was formally awarded the Italy Lotto license by the Agenize delle Dogane e dei Monopoli (ADM) following a competitive bid process.
Italy Lotto is the largest fixed odds number game in the world. Brightstar (and its predecessor companies) has managed the Italy Lotto license for more than 30 years. Through this agreement, the Company will continue to manage the license until November 2034.
“We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of world’s largest lotteries. We look forward to driving Lotto wager growth with new player touchpoints and digitization of the retail experience, growing iLottery sales, and providing iCasino, sports betting, and other digital games to players in Italy,” said Renato Ascoli, Brightstar CEO, Global Lottery.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and eight of the world’s 10 largest lotteries.
The post Brightstar Lottery Signs Nine-Year Agreement to Continue Operation of Italy Lotto appeared first on European Gaming Industry News.
