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Golden Matrix Group, Inc. (NASDAQ: GMGI), a diversified global gaming and entertainment group, is increasingly gaining recognition for more than just its flagship sportsbook and casino brand, Meridianbet.
The company’s raffle business units—RKings Competitions in the UK & Ireland, and Classics for a Cause in Australia—are also becoming pivotal contributors to GMGI’s bottom line, brand equity, and strategic market diversification.
GMGI operates six integrated entities across sportsbook, iGaming, white-label B2B platforms, proprietary game development, and raffle-based models. This diversification enhances margin efficiency while reducing regulatory concentration risk.
RKings: A Scalable UK Raffle Engine with Premium Prizes
Founded in 2018 and fully acquired by GMGI in 2022, RKings Competitions offers players across the UK and Northern Ireland the chance to win high-end cars, houses, and life-changing cash prizes via online draws. With affordable entry points and massive prize pools, RKings has built a loyal audience of raffle participants.
FY2024 Performance Highlights:
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Revenue: $28 million (up 24% YoY from $23M)
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Tickets Sold: Over 11 million, up from 10.5M in FY23
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Prizes Awarded: $22 million across hundreds of campaigns
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Gross Profit: $6 million (up from $5.6M FY23)
Q1 2025 Update:
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Revenue rose to $6.89 million, up 3% YoY
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Continued strong user engagement and new prize categories are maintaining momentum
RKings operates with outstanding CAC efficiency, averaging around $2 per customer, showcasing exceptional scalability and marketing ROI.
Classics for a Cause: Australia’s Subscription-Based Charity Raffle Model
Classics for a Cause is Australia’s standout discount raffle platform, combining philanthropy with high-engagement entertainment. The brand partners with reputable charities to raffle off iconic classic cars, channeling proceeds into social causes while delivering premium value to participants.
Post-Acquisition Growth (acquired in mid-Q3 FY24):
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Surpassed 10,000 VIP members
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Over 2 million orders, with exponential momentum in 2025
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Team doubled in size, and a new platform was launched to enhance UX and retention
Q1 2025 Financials:
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Revenue: $2.3 million
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EBITDA: $466K, thanks to a lean, high-margin model and effective customer loyalty mechanics
This B2C subscription raffle model has proven to be both profitable and mission-driven, making it a rare dual-impact business in the gaming sector.
The Bigger Picture: Raffles as a Strategic Growth Lever
Globally, raffle-based business models are tapping into two megatrends:
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Subscription monetization (predictable, recurring revenue)
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Affordable luxury experiences (lottery mechanics for Gen Z and Millennials)
Platforms like RKings and Classics sit at the intersection of entertainment, aspiration, and accessibility, using digital-first platforms to generate massive engagement and repeat purchasing behavior.
GMGI: A Diversified Gaming Tech Company with a Lean & Scalable Model
GMGI is structured into six synergistic operating divisions:
Meridianbet – Online and retail sportsbook/casino in Europe, Africa, LATAM
RKings – Online raffle platform with premium prizes (UK, Ireland)
Classics – Classic car raffles tied to charities (Australia)
GMAG – Casino white-label platform & aggregator (Asia B2B)
Expanse – Proprietary iGaming content studio (slots, crash, table games)
Mexplay – Online casino and betting (Mexico)
According to the latest company data:
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Raffle businesses account for 26% of GMGI’s total revenue
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Meridianbet contributes 65%
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Aggregators & content B2B contribute the remaining 9%
GMGI operates under a lean, tech-driven structure with four core pillars:
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Expansion into high-margin markets
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Technology built in-house (including Expanse Studios)
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Efficiency through low overhead and smart acquisitions
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Capital discipline to balance growth and profitability
The post Spotlight on Golden Matrix’s (GMGI) Raffle Engines: RKings & Classics for a Cause appeared first on European Gaming Industry News.
