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Liftoff’s Mobile AppDev Awards 2025 Finalists Announced
The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps
Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.
Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.
For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.
A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.
Gaming categories (both midcore and casual) are:
- Best Collaboration Event
- Best Social Event
- Best Minigame
- Best Newcomer
- Biggest Evolver
New for 2025, the non-gaming app categories are:
- Best Feature Innovation
- Best Use of Engagement Features
- Excellence in Social Features
- Excellence in AI-Powered Features
The winners will be announced on May 13th, 2025.
The finalists for the 2025 Mobile AppDev Awards are:
Best Collaboration Event (Midcore):
- Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
- PUBG Mobile x Venom: The Last Dance by Tencent
- Brawl Stars x Spongebob Squarepants by Supercell
- Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
- Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment
Best Collaboration Event (Casual):
- Stumble Guys x My Hero Academia by Scopely
- Mob Control x Transformers by Voodoo
- Sky: Children of the Light x Moomin by Thatcamecompany
- Grand Harvest x Snoopy: Snoopy’s Camp by Supertreat – A Playtika Studio
- Monopoly GO! x Marvel by Scopely
Best Social Event (Midcore):
- Legend of Mushroom – Age of Discovery, seasonal 4x mode/event by Joy Net Games
- Squad Busters – Piñata Festival by Supercell
- League of Legends: Wild Rift – Battle of Twin Cities by Riot Games
- Diablo Immortal – Howler Hunt by Blizzard Entertainment
- Free Fire – Outlaw by Garena
Best Social Event (Casual):
- Roblox – The Games by Roblox Corporation
- Phase 10 – Pirate Duel by Mattel163
- Monopoly GO! – Tycoon Racers by Scopely
- Triple Match 3D – Global Animal Challenge by Boombox Games
- Candy Crush Saga – Golden Crowns by King
Best Minigame (Midcore):
- State of Survival – Paw-some Puzzle Party by FunPlus
- League of Legends: Wild Rift – RUINATION: Kalista’s Odyssey by Riot Games
- Whiteout Survival – Tundra Games: Kitty Rescue by Century Games
- Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
- Honkai: Star Rail – Conventional Memoir by MiHoYo
Best Minigame (Casual):
- Match Masters – Matchinko: Travel Tales by Candivore
- Love and Deepspace – Bounce, Bounce Planet by InFold
- Homescapes – Restoration events by Playrix
- Phase 10 – Jewel Craze by Mattel163
- Merge Mansion – Secret Supply by Metacore
Best Newcomer (Midcore):
- Legend of Mushroom by Joy Net Games
- Top Heroes by RiverGame
- Pokémon TCG Pocket by The Pokémon Company
- Dungeon Fighter (地下城与勇士：起源, CN) by Tencent
- Age of Empires Mobile by Level Infinite
Best Newcomer (Casual):
- Love and Deepspace by InFold
- Truck Star by Century Games
- Screw Jam by Rollic Games
- Domino Dreams™ by SuperPlay
- Royal Kingdom by Dream Games
Biggest Evolver (Midcore):
- Brawl Stars by Supercell
- League of Legends: Wild Rift by Riot Games
- Last War: Survival by First Fun
- Warhammer 40,000: Tacticus ™ by Snowprint Studios
- Tokyo Debunker by ZigZaGame
Biggest Evolver (Casual):
- Hexa Sort by Lion Studios
- Match Factory! by Peak Games
- Matching Story by Vertex Games
- Dice Dreams™ by SuperPlay
- Seaside Escape®: Merge & Story by Microfun
Non-Gaming App – Best Feature Innovation:
- Chime by Chime
- The Weather Channel by The Weather Channel
- Duolingo by Duolingo
- DraftKings by DraftKings
- Google Maps by Google
Non-Gaming App – Best Use of Engagement Features:
- Instagram by Instagram
- Spotify by Spotify
- Trip.com by Trip.com
- Calm by Calm
- Audible by Audible
Non-Gaming App – Excellence in Social Features:
- Binance by Binance
- Tinder by Tinder Inc.
- Snapchat by Snap
- TikTok by TikTok Pte Ltd
- BIGO LIVE by BIGO
Non-Gaming App – Excellence in AI-Powered Features:
- Pinterest by Pinterest
- Spotify by Spotify
- Snapchat by Snap
- Instagram by Instagram
- Duolingo by Duolingo
For more information about the awards and the finalists, please visit the official Mobile AppDev Awards website.
The post Liftoff’s Mobile AppDev Awards 2025 Finalists Announced appeared first on European Gaming Industry News.
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
Emerging-markets leader expands its live-games offering with new games from rising star supplier
QTech Games, the leading game aggregator for all emerging markets, has announced its latest partnership with live-games provider Holi, allowing its platform clients access to another positively delineated portfolio.
Integrating content from one of the more colourful and creative digital slots providers adds yet more variety to QTech Games’ premier platform, which is taking the widest range of online games to emerging territories with established names sitting alongside the industry’s most exciting up-and-coming providers.
Holi is the absolute embodiment in the latter rising-star category, reimagining the live-gaming experience through the power of aesthetics in content which delivers a unique and simplified gambling experience, underscored by reliability. Colourful-yet-familiar “light” table games, such as roulette and baccarat, are now overcoming local obstacles to engagement in emerging markets, like handset quality limitations, restricted access to fast networks, and high data costs.
Philip Doftvik, QTech Games’ CEO, said: “We will continue to add fresh content to the platform, prioritising suppliers who provide unique, localised content – and Holi’s light, colourful live games fit the bill perfectly. Their content brings a new level of energy and engagement that we’re thrilled to share across our growing network.”
Inga Vakulcika, Chief Product Officer at Holi, added: “Holi is artfully fusing craft and technology to create more aesthetically pleasing live games that turn local players’ heads – that means captivating, colourful graphics for a top-notch gaming experience. We look forward to seeing how our unique games perform when placed in front of new audiences via QTech’s emerging-market operators.”
The post Holi Primed For Emerging Markets Via New QTech Games Partnership appeared first on Gaming and Gambling Industry Newsroom.
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