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Liftoff’s Mobile AppDev Awards 2025 Finalists Announced

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The Mobile AppDev Awards 2025 recognizes excellence in mobile games and apps

Liftoff, the leading provider of marketing, monetization, and creative solutions for the mobile industry, has announced the finalists for the 2025 Mobile AppDev Awards.

Now in its fourth year, the Mobile AppDev Awards mark the best collaborations, social events, and minigame events in midcore and casual gaming, as well as marking both notable newcomers and evolving game apps.

For the first time, the 2025 awards will celebrate non-gaming apps for their innovation and use of engagement, social, and AI-powered features, drawing upon the skills and expertise of the team behind AppRefinery, Liftoff’s new insights platform designed to revolutionize app development and growth.

A jury of expert game and app analysts selected finalists across five gaming categories, each split into midcore and casual, as well as for the first year, four non-gaming categories.

Gaming categories (both midcore and casual) are: 

  • Best Collaboration Event
  • Best Social Event
  • Best Minigame
  • Best Newcomer
  • Biggest Evolver

New for 2025,  the non-gaming app categories are:

  • Best Feature Innovation
  • Best Use of Engagement Features
  • Excellence in Social Features
  • Excellence in AI-Powered Features

The winners will be announced on May 13th, 2025.

The finalists for the 2025 Mobile AppDev Awards are:

Best Collaboration Event (Midcore):

  • Summoners War: Sky Arena x Jujutsu Kaisen by Com2uS
  • PUBG Mobile x Venom: The Last Dance by Tencent
  • Brawl Stars x Spongebob Squarepants by Supercell
  • Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
  • Diablo Immortal x World of Warcraft: Eternal War by Blizzard Entertainment

Best Collaboration Event (Casual):

  • Stumble Guys x My Hero Academia by Scopely
  • Mob Control x Transformers by Voodoo
  • Sky: Children of the Light x Moomin by Thatcamecompany
  • Grand Harvest x Snoopy: Snoopy’s Camp by Supertreat – A Playtika Studio
  • Monopoly GO! x Marvel by Scopely

Best Social Event (Midcore):

  • Legend of Mushroom – Age of Discovery, seasonal 4x mode/event by Joy Net Games
  • Squad Busters – Piñata Festival by Supercell
  • League of Legends: Wild Rift – Battle of Twin Cities by Riot Games
  • Diablo Immortal – Howler Hunt by Blizzard Entertainment
  • Free Fire – Outlaw by Garena

Best Social Event (Casual):

  • Roblox – The Games by Roblox Corporation
  • Phase 10 – Pirate Duel by Mattel163
  • Monopoly GO! – Tycoon Racers by Scopely
  • Triple Match 3D – Global Animal Challenge by Boombox Games
  • Candy Crush Saga – Golden Crowns by King

Best Minigame (Midcore):

  • State of Survival – Paw-some Puzzle Party by FunPlus
  • League of Legends: Wild Rift – RUINATION: Kalista’s Odyssey by Riot Games
  • Whiteout Survival – Tundra Games: Kitty Rescue by Century Games
  • Goddess of Victory: NIKKE x Dave the Diver: Aegis the Diver by Level Infinite
  • Honkai: Star Rail – Conventional Memoir by MiHoYo

Best Minigame (Casual):

  • Match Masters – Matchinko: Travel Tales by Candivore
  • Love and Deepspace – Bounce, Bounce Planet by InFold
  • Homescapes – Restoration events by Playrix
  • Phase 10 – Jewel Craze by Mattel163
  • Merge Mansion – Secret Supply by Metacore

Best Newcomer (Midcore):

  • Legend of Mushroom by Joy Net Games
  • Top Heroes by RiverGame
  • Pokémon TCG Pocket by The Pokémon Company
  • Dungeon Fighter (地下城与勇士:起源, CN) by Tencent
  • Age of Empires Mobile by Level Infinite

Best Newcomer (Casual):

  • Love and Deepspace by InFold
  • Truck Star by Century Games
  • Screw Jam by Rollic Games
  • Domino Dreams™ by SuperPlay
  • Royal Kingdom by Dream Games

Biggest Evolver (Midcore):

  • Brawl Stars by Supercell
  • League of Legends: Wild Rift by Riot Games
  • Last War: Survival by First Fun
  • Warhammer 40,000: Tacticus ™ by Snowprint Studios
  • Tokyo Debunker by ZigZaGame

Biggest Evolver (Casual):

  • Hexa Sort by Lion Studios
  • Match Factory! by Peak Games
  • Matching Story by Vertex Games
  • Dice Dreams™ by SuperPlay
  • Seaside Escape®: Merge & Story by Microfun

Non-Gaming App – Best Feature Innovation:

  • Chime by Chime
  • The Weather Channel by The Weather Channel
  • Duolingo by Duolingo
  • DraftKings by DraftKings
  • Google Maps by Google

Non-Gaming App – Best Use of Engagement Features:

  • Instagram by Instagram
  • Spotify by Spotify
  • Trip.com by Trip.com
  • Calm by Calm
  • Audible by Audible

Non-Gaming App – Excellence in Social Features:

  • Binance by Binance
  • Tinder by Tinder Inc.
  • Snapchat by Snap
  • TikTok by TikTok Pte Ltd
  • BIGO LIVE by BIGO

Non-Gaming App – Excellence in AI-Powered Features:

  • Pinterest by Pinterest
  • Spotify by Spotify
  • Snapchat by Snap
  • Instagram by Instagram
  • Duolingo by Duolingo

For more information about the awards and the finalists, please visit the official Mobile AppDev Awards website.

 

The post Liftoff’s Mobile AppDev Awards 2025 Finalists Announced appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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