Partners with DAZN to distribute exclusive global betting data

Strengthening its leading global soccer offering, Sportradar Group AG and DAZN today announced a partnership to secure exclusive rights to distribute ultra-low latency betting data, as well as non-exclusive media content, from the FIFA Club World Cup 2025, held June 14 through July 13, in the U.S. and broadcast globally by DAZN.

Through this agreement, Sportradar will deliver data and content, including live odds, across all 63 tournament matches from DAZN to its global network of more than 800 betting operator clients and 900 media companies. Already providing coverage of over 150,000 matches annually across 900+ soccer leagues, Sportradar offers the industry’s deepest, most comprehensive soccer portfolio, enabling its partners to engage fans with premium, real-time insights and in-play experiences.

Additionally, Sportradar will have access to deep tracking data from the FIFA Club World Cup 2025 to offer an extensive range of micro and player markets, including up to 190 pre-match and 200 in-play betting markets, as well as power live match trackers.

Sportradar will also safeguard the tournament from corruption under its longstanding bet monitoring agreement with FIFA through its advanced AI-driven Universal Fraud Detection System (UFDS) for comprehensive real-time betting market surveillance.

Moritz Gloeckler, EVP, Rights & Strategic Projects, Sportradar, said: “We are thrilled to partner with DAZN to elevate the FIFA Club World Cup 2025 to new heights, expanding global reach, captivating new audiences and deepening engagement with fans worldwide. At the same time, we remain committed to upholding the integrity of this prestigious competition.”

A senior Clarion Gaming team led by Director of Industry Insight and Engagement, Ewa Bakun has been invited to speak at the Gaming in Spain conference, organised by Willem van Oort and taking place in Madrid on 26 June.

The presentation which will also see contributions from Clarion Gaming’s Liliana Costa, has the working title AI on ICE – cooperating with the Spanish and global research institutions to understand the impacts of Artificial Intelligence in the sector.

Looking ahead to the event Ewa Bakun said: “The invitation to speak at Gaming In Spain provides a perfect environment to officially introduce the ICE Research Institute  which as part of its remit is funding academic exploration of  AI ethics and applications in the gambling sector.

“As part of the relocation of ICE from London to Barcelona, Clarion Gaming together with Fira Barcelona have agreed a programme of collaboration with the objective of building a legacy which goes beyond the very significant economic impact of staging the world’s biggest gambling technology show in the city.

“An annual investment fund has been allocated with the ICE Research Institute (IRI) offering grants to scientific and academic institutions to fund research on prevention and sustainability.

“The IRI is investing in research that generates hard data and provides a robust scientific base to inform decision making. Working closely with institutional stakeholders both in Spain and on the international stage the ICE Research Institute will promote cross-border scientific cooperation to ensure the ethical adoption of AI in the gambling industry.”

Gaming in Spain founder Willem van Oort, creator of the successful Gaming in Holland and Gaming in Germany communities said: “Gaming In Spain provides essential business intelligence on the Spanish iGaming market and I am delighted to be able to include Ewa and colleagues from Clarion Gaming to provide an update on the work that’s being undertaken by the ICE Research Institute.

“The vision is to foster closer cooperation between research institutions and the industry resulting in evidence-based decisions and debates. The ethical adoption of AI in gambling is arguably one of the most contentious and topical debates impacting the industry and I am looking forward to learn more about the pioneering work being supported by the ICE Research Institute as part of the ICE Legacy Project.”

Incisive comments on the ASA’s recent decision to uphold a complaint against Ladbrokes. Comments are from Felix Faulkner, solicitor at licensing law firm Poppleston Allen.

All licensed operators in the UK must adhere to the Licence Conditions and Codes of Practice (LCCP) issued by the Gambling Commission, which is a set of rules and guidelines established to govern the behaviour of gambling operators. A large section of the LCCP relates to social responsibility, which covers the protection of minors and vulnerable people.

In the case of the Ladbrokes promotion ‘Ladbucks’, the ASA believed the Ladbucks name and appearance could be of appeal to under-18s due to their similarities to the in-game currencies of ‘V-bucks’ from Fortnite and ‘Robux’ from Roblox and the large number of minors who play video games.

The other issue for the Agency was the use of the term ‘lad’, which, while part of Ladbrokes’ name, is typically associated with younger men, including teenaged men/youth.

In a statement upholding the complaints, the ASA commented: “We concluded the name Ladbucks, when considered alongside the imagery and the application of the coin in the ads, was depicted in a manner which was similar to features in video games popular with children. We therefore considered the term in the ads was likely to be of strong appeal to under-18s and breached the Code.”

Operator responsibility

While it is understandable that a brand called Ladbrokes might produce an in-play betting reward token with the term ‘lad’ in it, it is of utmost importance for all licence holders to sense-check a number of things before running a promotion:

• The terminology and naming of products and rewards offers

• Both the historic and current colloquial use of any term they’re considering employing

• Any subsequent advertising based around that

Further, operators must be reminded that the threshold for gambling advertisements under the ASA Cap Code is “likely to strongly appeal to children or young persons…”.

It is evident from the Ladbrokes decision that the ASA believed the close link to Fortnite and Roblox pushed this proposal over the line, and the argued mitigation from Ladbrokes was not enough to defend the case.

Responsible gambling is a fundamental tenet of the Gambling Act, and the remit falls solely in the laps of operators and licence holders to ensure that their marketing and advertisements always adhere to the LCCP and the ASA regulations. It is always better to be safe than sorry.