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Infront Partners with Genius Sports to Provide LFP Media with World-leading Tracking Technology

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Infront, the media, betting and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement cutting-edge tracking technology across the Ligue 1 McDonalds and Ligue 2 BKT.

Infront’s commitment to deliver best-in-class technology and data services to the LFP is part of a broad partnership encompassing betting rights, selected media rights and digital and technology services, the latter powered by Infront Lab, the innovation arm of Infront.

The use of computer vision for data capture sits closely at the heart of Infront’s new betting division, Infront Bettor. As part of a broad partnership, Infront will introduce Genius Sports’ world class data and tracking technologies to the LFP.

The partnership with Genius Sports comes on the heels of a highly successful phase for Infront, marked by strong performance for both betting and media sales across the LFP. This latest collaboration underscores Infront’s momentum in delivering cutting-edge solutions to its partners, further reinforcing its role as a key player in the evolution of the sports betting and media landscape.

Powered by GeniusIQ, Genius Sports’ next-generation AI and data platform, the LFP will benefit from a single, connected system that will drive innovations from player and game analysis to how fans experience France’s premier football league. Machine learning and AI will provide data-driven performance tools to LFP coaches and analysts enhancing training, in-game decision making and post-match analysis. Augmented, data-driven broadcasts will also include key tracking insights displayed to viewers in real-time.

Full coordination of the technology with the LFP will be handled by Infront as it looks to deliver an improved product to the league’s media partners as well as bookmakers.

Martin Aurenche, LFP Media Chief Media Officer, said: “Infront has demonstrated their commitment to ensuring the LFP remains at the forefront of football innovation through this partnership. We are excited to see what GeniusIQ will bring to our league in terms of cutting-edge data insights, enhancing not only the fan experience but also providing clubs and coaches with invaluable tools to elevate their performance.”

Chris Catling, Head of Infront Bettor, said: “The appointment of Genius Sports is a testament to Infront and LFP’s shared commitment to innovation. It will enhance both the fan experience whilst also empowering clubs and coaches with tools that drive performance and strategy. The LFP continues to be a dynamic partner and together we are charting a course for the future of football that is both exciting and transformative. Our intention will always be to provide the best technology available to our partners, either in-house or via trusted third parties.”

Jack Davison, Chief Commercial Officer of Genius Sports, said: “Together, Infront, LFP and Genius Sports share a vision for implementing best-in-class technology to enhance French football both on and off the pitch. We’re excited to begin this new partnership to put the LFP at the forefront of data innovation through GeniusIQ. From enabling coaches to find their winning edge to powering augmented, data-driven broadcasts, GeniusIQ provides the foundations for unparalleled fan engagement.”

The post Infront Partners with Genius Sports to Provide LFP Media with World-leading Tracking Technology appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Amusnet Enters into Partnership with Casino.Online

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Amusnet has entered into a partnership with Casino.online, an affiliate dedicated to delivering in-depth reviews and comparisons of online casinos targeting players in multiple languages and regions, including Bulgaria, Spain and Portugal. This collaboration will focus on showcasing comprehensive reviews of Amusnet’s extensive portfolio of premium casino titles to a broad global audience, starting with the slot Extra Crown Deluxe.

The slot’s is a sophisticated evolution of the company’s signature and top-performing slot Extra Crown, highly recognised in various markets. Extra Crown Deluxe stands out with its 5 reels, 20 fixed paylines and top-notch sound effects complemented by a number of special features including the popular Gamble feature, allowing players to multiply their winnings, as well as the Jackpot Cards bonus game, where players have the chance to win one of four progressive jackpots.

“Partnering with Casino.online presents an opportunity to expand the reach of our games and connect with an audience that values high-quality gaming experience. We’re thrilled to highlight top-performing titles like Extra Crown Deluxe and deliver even more engaging content designed to enhance the player experience across all platforms. Casino.online’s solid reputation and deep insight into local player preferences – particularly within our valued Spanish, Portuguese, and Bulgarian markets – make them an ideal partner as we expand our international presence,” said Liliya Chatalbasheva, Chief Marketing and Communications Officer at Amusnet.

“At Casino.online, we genuinely care about our audience and are committed to connecting them only with the best brands in the industry. Amusnet stands out as one of the top gaming providers worldwide, and we’re proud to do everything we can to support their brand awareness and bring their exceptional games to more players,” said Joshua Rawlings, Head of Strategy at Casino.online.

The post Amusnet Enters into Partnership with Casino.Online appeared first on European Gaming Industry News.

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PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing

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PTSB has launched a digital voluntary block for customers who wish to stop card transactions involving gambling merchants. This is an important initiative in promoting financial wellbeing and supporting customers in managing gambling-related harm.

The new feature allows PTSB customers to block debit and credit card transactions that are classified as gambling instantly through their PTSB App.

If customers choose to remove the block, a 48-hour impulse delay period will apply before gambling transactions can resume.

Along with betting sites, the block also covers online casinos, poker sites and lottery websites.

An analysis of PTSB banking data from January to June 2025 shows:

• 91% of gambling spend was completed online.

• 80% of gambling spend was completed by men, versus 20% completed by women.

• The age group with the highest spend on gambling sites for both men and women is 40-49.

• 2% of those who gambled in June 2025 spent over €1000, which falls into the threshold of problem gambling, according to ESRI Research.

ESRI research found that there are 130,000 adults with problem gambling in Ireland. There is also growing evidence that gambling offers lure people to bet more, particularly those at risk of problem gambling.

As part of the Bank’s 2025-2027 Sustainability launched earlier this year, PTSB is committed to playing its part in supporting customers with their financial wellbeing and has a continued focus on improving the financial literacy of its customers through education, inclusion supports and the delivery of digital tools. This includes raising awareness of the risks associated with problem gambling and providing support for those affected.

PTSB also has a dedicated Enhanced Customer Support team within their Contact Centre should customers need to access this support via phone.

Patrick Farrell, PTSB’s Retail Banking Officer, said: “At PTSB, the safety and welfare of our customers is of the utmost importance, and we’re committed to ensuring our customers have the knowledge and confidence to make informed financial decisions and plan for their future.

“Problem gambling is increasingly becoming a societal issue that warrants the closest attention, as it can have hugely damaging implications for individuals, their families and loved ones. We know from ESRI research that one in 30 adults in Ireland suffers from problem gambling, but worryingly a further 279,000 adults show moderate evidence of it. That’s why we have introduced this voluntary gambling block in-app so that it is accessible when our customers need it most.”

Oisín McConville of GamblingCare.ie said: “I am delighted that PTSB has introduced a Gambling Block feature to their app. Having this service available to customers digitally will make a huge difference as it is accessible to them on the go, which is particularly important given the prevalence and availability of online gambling.

“Initiatives like this from PTSB are crucial in supporting those who experience problem gambling and really complement the support services GamblingCare offers in managing gambling-related harm.”

The post PTSB Launches ln-app Voluntary Gambling Block to Support Customer Financial Wellbeing appeared first on European Gaming Industry News.

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Altenar unveils slice market functionality to enhance betting precision

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Leading sportsbook provider boosts flexibility and variety of betting options available through latest feature

Altenar, a leading sports betting and iGaming technology provider, has added slice markets to its award-winning sportsbook, allowing operators to create an intuitive betting experience through segmented market views.

The feature allows operators to display a focused selection of betting options by creating filtered versions of existing markets. Selective lines or excluding certain selection options gives the end user a more personalised and streamlined view, based on their betting styles and preferences.

As part of Altenar’s continued investment in its sportsbook offering, this latest enhancement offers higher flexibility for operators to deliver a unique and tailored product that helps the bettor find their preferred bet types as quickly as possible.

Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “Through the introduction of slice markets, operator partners can now deliver a more focused and relevant user experience, which will help bettors engage faster and in a more meaningful way with the markets they care about.

“This is another step forward in our commitment to helping build high-performance sportsbook solutions to boost operators’ retention rates and differentiate them in a competitive vertical.”

The post Altenar unveils slice market functionality to enhance betting precision appeared first on European Gaming Industry News.

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