Leading esports organisation Team Vitality and blockchain platform Tezos are celebrating two years of their industry-pioneering mobile app, V.Hive. An essential for fans of the club, V.Hive 2.0 has received a huge update to commemorate its second anniversary, with an updated look and introducing new, essential features for any esports enthusiast.

The V.Hive app has allowed Team Vitality to position itself as one of the technological leaders in the esports industry. From fan engagement to sales, the app plays an essential role for Team Vitality and establishes itself as the premier platform to support the club and its players.

TEAM VITALITY’S ECOSYSTEM IN YOUR POCKET, THANKS TO V.HIVE 2.0

To celebrate its second anniversary, the V.Hive mobile app is being refreshed with an all-new interface, as well as numerous new features highly requested by fans. V.Hive 2.0 will see a complete User Interface (UI) and User Experience (UX) overhaul, to enhance the current user experience and integrate the new features.

Following the update, fans can expect:

• A FRESH NEW LOOK

The all-new design of the app will make it easier and clearer to use, and more fluid to navigate. Fans will also be able to discover THE SHOWCASE – a dedicated space on the homepage which will bring together all the latest news and social media posts from Team Vitality’s accounts. Finally, access to exclusive V.Hive content, such as player and roster news, The Member Days, special collections, and merchandise discounts will all be made simpler thanks to a new, optimised interface of the new features.

• A NEW SHOP

With V.Hive 2.0, the new e-Shop will become more intuitive than ever. Team Vitality fans will now be able to shop more easily thanks to all the new filters and categories. Also being launched in V.Hive 2.0 is an exclusive offers and rewards program, in addition to the pre-existing loyalty program, allowing fans to accumulate discounts with ease. In summary – the more you use the app, the more benefits you reap.

• AN OPTIMISED MATCH CALENDAR

V.Hive 2.0 will also allow fans to filter and favourite matches in the all-new match calendar, meaning fans will never miss an event again. The calendar can sync with fans’ iCal and Google calendars and send notifications, ideal for events in different time zones. On top of that, all information and statistics for Team Vitality games and rosters will all be available in-app – whether looking for a stream link, a certain player, stats, or the timing of a game, all information is now available at the push of a button.

The global update of V.Hive 2.0 places fans at the heart of the app, facilitating and rewarding fan engagement with the club. V.Hive is a showcase of technological and innovative vision, designed to embody the ambition of the club.

AN ESSENTIAL TOOL IN TEAM VITALITY’S INNOVATION STRATEGY

Since launching in November 2022, the V.Hive app, in partnership with Tezos, has revolutionised the esports market with its unique ‘support to earn’ features, powered by Web3. In two years, V.Hive has allowed the club to reward fans’ commitment, while directly integrating its partners into the heart of the Team Vitality community.

V.Hive has established itself as a powerful first-party data tool at the heart of Team Vitality’s data strategy. Through Web3 technology and offering an authentic, direct and interactive connection with the community, V.Hive can continue to optimise fan experiences and create tailor-made opportunities for partners. This approach also strengthens Team Vitality’s position as a leading B2B brand in esports.

The message is clear with V.Hive 2.0: Team Vitality wants to remain the most innovative mobile app on the market. A new era for esports begins with the update, where fans and partners are at the heart of the project.

“In just two years, V.Hive has become much more than just an app for our fans. It’s a reflection of our commitment to offering a unique and personalised experience. Thanks to this powerful, first-party data tool, we’ve transformed the way we collaborate with our partners, by offering them exclusive opportunities that are perfectly integrated into our ecosystem. V.Hive is a pillar of our innovation strategy, and allows us to reaffirm our positioning as a premium brand in esports” explains Amélie Canet, Fan Engagement and Marketing Director at Team Vitality.