Latest News
GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth
To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.
This strategic upgrade includes the following powerful new filters:
Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.
Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.
User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.
Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.
Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.
Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents—simply by creating or extending rules. With the launch of the Visibility Rules – Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.
The post GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth appeared first on European Gaming Industry News.
Latest News
Endorphina Affiliate Hub: Huge Benefits for Affiliates
Endorphina, a leading developer of online casino games, has announced its new, groundbreaking Affiliate Hub. This centralized information base offers an improved user experience and a wide range of benefits for Endorphina’s affiliates.
Among the number of benefits, Endorphina’s Hub offers:
- Access to a wide range of downloadable materials including videos, high-resolution images, banners, brand guidelines, graphic sets, and other resources.
- Staying informed through a centralized hub for all Endorphina news, updates, and announcements.
- A fully localized affiliate page in Spanish, allowing Spanish-speaking affiliates to access all necessary resources in their native language.
Take advantage of the updated Affiliate Hub – visit endorphina to check.
The Affiliate Hub also simplifies the registration process for new affiliates and is now available for access. Endorphina promises further exciting developments in the future. Joining the Endorphina Affiliate Hub gives affiliates access to contacts of relevant people and quick support from Endorphina’s team.
The post Endorphina Affiliate Hub: Huge Benefits for Affiliates appeared first on European Gaming Industry News.
Latest News
iGB Affiliate attracts registrations from 55 nations in just six weeks
iGB Affiliate which runs 20th – 23rd January alongside ICE at its new home at Fira Gran Via in Barcelona has affirmed its growing international credentials with igaming professionals from 55 nations already registering to attend, placing the show on course to break through the 100-nation landmark for the first time.
With the ‘Nuevos Horizontes’ (New Horizons) theme spearheading an international marketing campaign which went live in September the most represented nations comprise the UK, Israel, Malta, Cyprus, Spain, Italy and India.
Additional insights drawn from the data confirm the growing influence of Latin America with 35% of those registering operating in the region. In important news for exhibitors seeking fresh business opportunities, 1 in 12 of the total iGB Affiliate 2025 registrations are poised to attend the expo for the first time, bringing brand new attendees and potential partnerships to iGB Affiliate 2025.
Naomi Barton, iGB Events Global Portfolio Director, believes the registration data provides a window on the industry and the trends which underpin it. She stated: “One of our stakeholders predicted that iGB Affiliate 2025 would be – to quote him – a ‘really monstrous event’ and the data is supporting that opinion.
“All of our numbers are significantly up and the geographical distribution, in particular the 35% who operate in LatAm, reflect accurately what’s happening in the sector where the region, spearheaded by Brazil, has taken over from the US as the main geographical focus for affiliates.”
She added: “The industry is responding enthusiastically to a show which will feature a record 250 industry-leading exhibitors and sponsors and host a vibrant community of 8000+ iGaming Affiliates and Tech Vendors.
“The iGB Affiliate pledge is to facilitate outstanding business networking, deliver high-quality content, and provide thought leadership that fosters trust-based partnerships and drives growth throughout the iGaming affiliate ecosystem.
“By consistently delivering on these core objectives iGB Affiliate Barcelona will deliver a critical platform and opportunity for profitable business expansion.”
For more information including access to free Affiliate passes: barcelona.igbaffiliate.com
The post iGB Affiliate attracts registrations from 55 nations in just six weeks appeared first on European Gaming Industry News.
Latest News
Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention
The former Gambling Minister the Rt Hon Stuart Andrew MP who was named Shadow Secretary of State for Culture, Media & Sport in Kemi Badenoch’s top team has agreed to speak at the forthcoming Bacta Annual Convention which is taking place on Thursday 28 November.
Bacta members are on course to be at the 2024 Convention in record numbers based on the number of pre-event registrations received for the high-profile industry event.
With three weeks to go registrations are ahead of the same stage last year with members responding positively to Bacta’s ‘Going for Growth’ theme set against the new political landscape punctuated by Labour’s landslide General Election victory in July and November’s election of Kemi Badenoch as Leader of the Conservative Party. The confirmed attendance of the former Gambling Minister is likely to accelerate registrations.
Looking ahead to Convention George McGregor Bacta’s Executive Director (Government Relations) said: “First of all I am delighted that Stuart Andrew who oversaw the White Paper only to see it paused by July’s snap general election has agreed to join us at our Annual Convention. Members are responding in great numbers to both the Parliamentary Reception which is officially at full-capacity and to the Convention taking place the following day.”
He added: “Our keynote speakers which will include Stuart Andrew will feature in a panel which will explore amongst other topics the dynamics of the relationship between the industry and government, the fate of the White Paper and how we can collectively determine a future in which gaming operators are not expected to wait over a decade before they can raise their prices!”
He continued: “The Annual Convention is an important benefit of Bacta membership. It represents an invaluable opportunity to network with colleagues and quiz the politicians and officials who play such an important role in determining the future of an industry which pays an estimated £270 million in tax and contributes £1.9 billion to UK GDP.
The post Former Gambling Minister the Rt Hon Stuart Andrew MP to speak at Bacta’s Annual Convention appeared first on European Gaming Industry News.
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