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Gentoo Media (formerly Gaming Innovation Group Inc.) announces the completion of its legal split, spinning off the platform business and creating two independently listed companies
It’s with great pleasure Gentoo Media announces that the restructuring process of dividing Gentoo Media Inc.’s (formerly Gaming Innovation Group Inc.) media and platform division into two independently listed companies, has been finalised as of 30 September 2024.
Following a final approval of the Board of Directors of Gentoo Media, all necessary legal steps have been completed, and the assets and subsidiaries of the platform business have been extracted from Gentoo Media Inc. and distributed to the shareholders. The platform business will continue as an independent B2B company under the name GiG Software PLC, providing its proprietary platform and sportsbook technology across the global iGaming sector.
Gentoo Media continues as an independent public company and a pure media business, continuing the business’s journey as a market-leading affiliate in the iGaming industry.
In addition, Gentoo Media also announces that it has entered into a EUR 25 million Revolving Facility Agreement with Citibank Europe plc., securing financial flexibility and operational excellence in its daily operations. Gentoo Media is very pleased to have Citi as its official main bank and looks forward to working closely with them.
Mikael Harstad, Chairman of the Board in Gentoo Media, expressed his satisfaction with the completion of the split, stating: “This marks a new chapter in the ongoing evolution of our media affiliate business. Gentoo Media is now well-positioned to continue its remarkable growth journey as an independent and vertical focused company within iGaming.”
Jonas Warrer, CEO of Gentoo Media, stated: “We are thrilled by the opportunities this split presents, allowing us to strengthen our market leadership while enhancing shareholder value”.
Shareholder information
The distribution of the platform business to the shareholders is in the form of depository receipts in GiG Software PLC, i.e. Norwegian Depository Receipts (NDRs) to investors holding shares in Euronext Securities Oslo (VPS), and Swedish Depository Receipts (SDRs) to investors holding shares in Euroclear Sweden.
GiG Software PLC’s SDRs will be listed on Nasdaq First North Premier Growth Market with the first day of trading 1 October 2024. Neither the SDRs nor the NDRs will be listed on any stock exchange in Norway, however, holders of NDRs will have the possibility to convert the NDRs to SDRs by contacting their banks or brokers. In addition, GiG Software PLC aims to list the NDRs on the Euronext NOTC market.
GiG Software PLC has been funded with a starting cash balance sufficient to secure its operations and in addition, Gentoo Media Inc. has used part of the proceeds from the share issue in June 2024 to repay the EUR 5.9 million bank loans held by Sportnco prior to the spin off.
The media division will operate as an independently listed company under the name Gentoo Media Inc. and continues its dual listing on the Oslo Stock Exchange, Norway, with the ticker symbol G2MNO, and on Nasdaq Stockholm, Sweden, with the ticker symbol G2M.
The post Gentoo Media (formerly Gaming Innovation Group Inc.) announces the completion of its legal split, spinning off the platform business and creating two independently listed companies appeared first on European Gaming Industry News.

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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators
For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.
The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.
Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.
To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.
Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.
Apply now and take your place in shaping the future of the industry!
The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.
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Incentive Games Launches Real-Money Gaming Division, Incentive Studios
Incentive Games Launches Real-Money Gaming Division, Incentive Studios
Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.
Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.
Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.
John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”
Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.
With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.
The post Incentive Games Launches Real-Money Gaming Division, Incentive Studios appeared first on European Gaming Industry News.
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TESTA debuts TESTA Score, allowing operators to benchmark UX
TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.
TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.
Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.
Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.
The total possible score is 100, divided across:
The TESTA Score provides objective, player-centric transparency in any market.
With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.
This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.
CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.
The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.
While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.
Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.
This is how they fared:
Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.
As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.
Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.
“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.
“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”
The post TESTA debuts TESTA Score, allowing operators to benchmark UX appeared first on European Gaming Industry News.
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