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International Music Day: The strings that bind Indian gaming and esports
Music has always been seen as a universal language that breaks down barriers and brings together people from various cultures and backgrounds. Gaming is another medium with similar potential, and the relationship between the two stretches back decades to the iconic melodies of Super Mario.
As the world has progressed, so has the relationship between music and gaming. Today, they intersect in numerous innovative ways beyond just a simple theme song, yet their ability to captivate audiences through this immersive connection remains unchanged.
A standout instance of this evolving relationship are the virtual concerts held by well-renowned artists Marshmellow and Travis Scott in the popular game Fortnite. Just as halftime performances at the Super Bowl attract global attention, these virtual events drew similar viewership, with over 10 million attendees for Marshmellowâs concert and 27.7 million unique players participating in Travis Scottâs event.
This immense engagement not only showcases the evolution of music and gaming interactions but also emphasises how deeply gaming influences music consumption. On this International Music Day, letâs explore how music and gaming are creatively connecting in India, much like these international events.
One of the most creative ways music and gaming came together in India was when NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, brought gamification to its popular music festival, NH7 Weekender. The lineup was revealed through an interactive game where users explored a virtual NH7 venue and collected coins to uncover the performing artists.
NODWIN Gaming has also frequently blended music with esports. They teamed up with popular artists Seedhe Maut and Sez On The Beat to produce an anthem called âNHK,â, for the Valorant Conquerors Championship (VCC), showcasing top Valorant players from South Asia. Another notable instance was when they organised the Android Carnival during the grand finale of Battlegrounds Mobile India Master Series (BGMS) Season 3, featuring a live performance by renowned musician Garv Taneja, also known as Chaar Diwaari.
Commenting on the significance of music in gaming and esports, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming stated, âMusic plays a pivotal role in enhancing gaming and esports experiences. Iconic collaborations, like Linkin Park and Imagine Dragonsâ anthem for League of Legends Worlds becoming the sound of gaming culture show how music can resonate deeply with players and audiences alike. Virtual concerts in games like Fortnite by renowned artists like Travis Scott and Ariana Grande also took the world by storm. Games like FIFA have also seamlessly integrated music into their gameplay, creating soundtracks that define each edition and connect with fans worldwide.â
âFor gamers, music creates an immersive atmosphere, whether theyâre casually playing or competing in tournaments. As a youth entertainment-focused company, NODWIN Gaming recognizes the intrinsic significance of music in gaming and is committed to creating experiences that merge the two, maximising the timeshare of mindshare for our audiences,â he added.
Music plays a crucial role for gamers by enhancing their focus, building excitement, and creating a more immersive and engaging experience. According to Deloitteâs Digital Media Trends Fall Pulse Survey, gen Z gamers have a strong relationship with music. The survey found that 42% of Gen Z gamers listen to other music while gaming, and 34% of them hear music within a game and then seek it out online to stream or purchase.
Naman Mathur, Co-founder of S8UL, Indiaâs leading esports and gaming content organisation says, âMusic has always been a huge part of almost every gamerâs journey. Whether it is getting pumped before intense matches or connecting with my community during streams, music has always helped me feel more immersed in the experience. The characteristic music track of each game is something so familiar and exciting for the gamers. Singers like Alan Walker have collaborated with us in the past, clearly highlighting the connection gamers share with music!â
When it comes to in-game music, iconic titles like Grand Theft Auto, Cricket â07, or FIFA have soundtracks so ingrained in popular culture that a simple note can immediately remind fans of the game. Music in games can intensify emotions, enhance storytelling, and elevate the overall experience for players.
SuperGaming, a leading Indian game developer, understands this interplay well. Their upcoming game Indus Battle Royale, which is inspired by Indian culture, weaves Indo-futuristic music into its gameplay, crafting an auditory experience that complements its futuristic yet culturally rooted aesthetic.
âBehind every unforgettable gaming moment is a carefully crafted soundtrack that intensifies that experience. For us, the Indo-futuristic soundscape weâve created not only complements the visual and interactive elements of the game but also enhances the player experience. It creates an atmosphere that pulls players into another world, making each experience on Virlok more vivid and memorable,â commented Roby John, Co-founder and CEO of SuperGaming.
As gaming continues to grow in both reach and cultural impact, music remains at its heart. Whether through game soundtracks, collaborations or interactive experiences this powerful symphony of gaming and music will continue to mesmerise audiences for the foreseeable future.
The post International Music Day: The strings that bind Indian gaming and esports appeared first on European Gaming Industry News.
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Swintt joins the winning legion in Hidden Treasures of Rome
They say Rome wasnât built in a day, but in Swinttâs all-new slot sensation, Hidden Treasures of Rome, playersâ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.
Played out across an expanded 6Ă5 reel set that features jewels, crowns and Roman insignia among its unique symbols, Hidden Treasures of Rome differs from other cluster pay slots in that players only need to land eight or more matching icons in any position to start a winning cascade.
When they do, new symbols will descend from above to fill the vacated spaces, with random multipliers also possibly dropping into view to further boost their prizes. Indeed, whenever one or more multipliers appear, all regular wins will be boosted by their combined values â with the maximum multiplier of 500x potentially creating top prizes of up to 5,000x playersâ selected stake.
This rewarding bonus mechanic is then kicked up a notch in the gameâs Free Spins feature, which can be activated either by landing four or more scatter symbols or by using the âBuy Featureâ button to access it directly. In either case, players will be awarded 15 Free Spins, with multipliers now being stored to the right of the reels to boost any future wins that arrive throughout the spins.
In practice, this means that whenever a multiplier win occurs during Free Spins, the combined value of all visible multipliers will be saved and the total amount will then be re-applied when the next multiplier win occurs. This way, any multipliers that are gathered early on can quickly add up to colossal wins in the feature; and landing four more scatters will also add an extra five Free Spins.
David Mann, Chief Executive Officer at Swintt, said: âGet ready to experience the full glory of the Roman Empire in Hidden Treasures of Rome â the new, action-packed tumbling reels slot from Swintt where the maximum payout can shoot up to 5,000x.
âAlso boasting an exciting Free Spins feature where all collected bonuses are stored and added to subsequent multiplier wins time and time again, the game has all the makings of an historic classic and weâd really encourage players to give it a spin and join Swinttâs winning legion today!â
The post Swintt joins the winning legion in Hidden Treasures of Rome appeared first on European Gaming Industry News.
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GR8 Tech releases Visibility Rules â Geo-Specific Filters Extension to enhance client growth
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To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules â Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Techâs commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.
This strategic upgrade includes the following powerful new filters:
Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.
Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.
User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.
Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.
Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.
Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Techâs new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agentsâsimply by creating or extending rules. With the launch of the Visibility Rules â Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.
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OLBG bolsters in-house content suite with new slots interview series
OLBG has ramped up its in-house content production this year with the launch of a new interview series focused on casino, and specifically online slot game development.Â
Industry legend Chris Taylor, who has 20 yearsâ experience in the field, has spearheaded a fun new series which is sure to attract plenty of attention as it delves into some of the most fascinating creative talent and technical feats of recent years, from a wide range of studios.Â
Taylor, who joined OLBG just six months ago in April, has been a stalwart of the iGaming industry ever since he started his own slots site back in 2011.
In his new remit as Head of Slots at OLBG, Taylor is not only overseeing all things slots, heâs also bringing the best and brightest names in the industry together for a new series.Â
OLBG Slots Series, which began in July 2024, has so far featured the creators of some of the worldâs most popular slots games, including Pragmatic Play, Nolimit City, Push Gaming and 4ThePlayer.
High-profile guests to date include Nolimit City head of product Per Lindheimer and Push Gaming studio head Amit Samji, while the super relevant series has gained hundreds of pageviews for flagship OLBG website, OLBG. com.
Shared best practice
âOne of the best things about the gaming industry is the willingness to share best practice, because iGaming isnât just a job for so many of us â itâs a passion,â said Taylor.Â
âThe stories told so far have also put paid to the outdated view that there is a lack of innovation in online slots, with every company striving to make their mark in a unique way.
âOur slots series aims to bring players one step closer to studios with a chance to understand the process behind what goes into creating some of their favourite games.Â
âIt even gives casino fans an exclusive sneak peek over what to expect in future,â he added.Â
Technology, regulation and game mechanics are all brought to the forefront in this new long-form content, with industry heavyweights Relax Gaming and Print Studios set to appear on the series soon.
Established in 2002, OLBG began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online with UK-licensed operators.
Later, Online Betting Guide became more affectionately known as OLBG, and now provides guides and information covering casino and slots, as well as sports betting.
The Q&A series is a natural progression of OLBGâs internal content strategy in the slots vertical, allowing the business to delve deeper into the latest industry trends and brand insights.Â
The post OLBG bolsters in-house content suite with new slots interview series appeared first on European Gaming Industry News.
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