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International Music Day: The strings that bind Indian gaming and esports
Music has always been seen as a universal language that breaks down barriers and brings together people from various cultures and backgrounds. Gaming is another medium with similar potential, and the relationship between the two stretches back decades to the iconic melodies of Super Mario.
As the world has progressed, so has the relationship between music and gaming. Today, they intersect in numerous innovative ways beyond just a simple theme song, yet their ability to captivate audiences through this immersive connection remains unchanged.
A standout instance of this evolving relationship are the virtual concerts held by well-renowned artists Marshmellow and Travis Scott in the popular game Fortnite. Just as halftime performances at the Super Bowl attract global attention, these virtual events drew similar viewership, with over 10 million attendees for Marshmellowâs concert and 27.7 million unique players participating in Travis Scottâs event.
This immense engagement not only showcases the evolution of music and gaming interactions but also emphasises how deeply gaming influences music consumption. On this International Music Day, letâs explore how music and gaming are creatively connecting in India, much like these international events.
One of the most creative ways music and gaming came together in India was when NODWIN Gaming, a leader in new-age youth entertainment, gaming, and esports, brought gamification to its popular music festival, NH7 Weekender. The lineup was revealed through an interactive game where users explored a virtual NH7 venue and collected coins to uncover the performing artists.
NODWIN Gaming has also frequently blended music with esports. They teamed up with popular artists Seedhe Maut and Sez On The Beat to produce an anthem called âNHK,â, for the Valorant Conquerors Championship (VCC), showcasing top Valorant players from South Asia. Another notable instance was when they organised the Android Carnival during the grand finale of Battlegrounds Mobile India Master Series (BGMS) Season 3, featuring a live performance by renowned musician Garv Taneja, also known as Chaar Diwaari.
Commenting on the significance of music in gaming and esports, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming stated, âMusic plays a pivotal role in enhancing gaming and esports experiences. Iconic collaborations, like Linkin Park and Imagine Dragonsâ anthem for League of Legends Worlds becoming the sound of gaming culture show how music can resonate deeply with players and audiences alike. Virtual concerts in games like Fortnite by renowned artists like Travis Scott and Ariana Grande also took the world by storm. Games like FIFA have also seamlessly integrated music into their gameplay, creating soundtracks that define each edition and connect with fans worldwide.â
âFor gamers, music creates an immersive atmosphere, whether theyâre casually playing or competing in tournaments. As a youth entertainment-focused company, NODWIN Gaming recognizes the intrinsic significance of music in gaming and is committed to creating experiences that merge the two, maximising the timeshare of mindshare for our audiences,â he added.
Music plays a crucial role for gamers by enhancing their focus, building excitement, and creating a more immersive and engaging experience. According to Deloitteâs Digital Media Trends Fall Pulse Survey, gen Z gamers have a strong relationship with music. The survey found that 42% of Gen Z gamers listen to other music while gaming, and 34% of them hear music within a game and then seek it out online to stream or purchase.
Naman Mathur, Co-founder of S8UL, Indiaâs leading esports and gaming content organisation says, âMusic has always been a huge part of almost every gamerâs journey. Whether it is getting pumped before intense matches or connecting with my community during streams, music has always helped me feel more immersed in the experience. The characteristic music track of each game is something so familiar and exciting for the gamers. Singers like Alan Walker have collaborated with us in the past, clearly highlighting the connection gamers share with music!â
When it comes to in-game music, iconic titles like Grand Theft Auto, Cricket â07, or FIFA have soundtracks so ingrained in popular culture that a simple note can immediately remind fans of the game. Music in games can intensify emotions, enhance storytelling, and elevate the overall experience for players.
SuperGaming, a leading Indian game developer, understands this interplay well. Their upcoming game Indus Battle Royale, which is inspired by Indian culture, weaves Indo-futuristic music into its gameplay, crafting an auditory experience that complements its futuristic yet culturally rooted aesthetic.
âBehind every unforgettable gaming moment is a carefully crafted soundtrack that intensifies that experience. For us, the Indo-futuristic soundscape weâve created not only complements the visual and interactive elements of the game but also enhances the player experience. It creates an atmosphere that pulls players into another world, making each experience on Virlok more vivid and memorable,â commented Roby John, Co-founder and CEO of SuperGaming.
As gaming continues to grow in both reach and cultural impact, music remains at its heart. Whether through game soundtracks, collaborations or interactive experiences this powerful symphony of gaming and music will continue to mesmerise audiences for the foreseeable future.
The post International Music Day: The strings that bind Indian gaming and esports appeared first on European Gaming Industry News.
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Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: âLondiniumâ
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- Red Bull Wololo returns for its eighth edition, Red Bull Wololo: Londinium, taking place from April 1st â 6th, 2026.
- The tournament brings together elite Age of Empires strategists from around the globe to battle across Age of Empires II: Definitive Edition and Age of Empires IV.
- London itself has been transformed into a living Age of Empires spectacle today, with a citywide takeover that lets fans experience the spirit of Age of Empires firsthand.
- Tickets for the Playoffs are available on eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator,Â
- Tickets for the Grand Final are available on royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium, giving fans the chance to witness the worldâs top Age of Empires players compete in iconic London venues.
The call of âWololoâ rings across the capital of the UK today as tickets officially go on sale for Red Bull Wololo: Londinium, the grandest chapter in Age of Empires competitive history. Taking place from April 1st â 6th, 2026, the renowned esports tournament will not only bring elite RTS competitors to London but transform the city itself in a landmark takeover celebrating the return of Red Bull Wololo for its eighth edition.
To mark the launch of ticket sales, Red Bull Wololo has staged a special takeover across London today, bringing Age of Empires to life in three iconic locations. From Leicester Square and Tower Bridge, to Hyde Park with the Royal Albert Hall rising in the distance, the streets have come alive with performers dressed as iconic characters from the game. Wielding medieval-style flags emblazoned with the Red Bull Wololo emblem, they offered passersby and fans a glimpse into the tournament and the chance to join the action as London beheld the spirit of Age of Empires.
In 2026, across six days of competition, Red Bull Wololo: Londinium will see the worldâs best Age of Empires strategists battle for supremacy in Age of Empires II: Definitive Edition and Age of Empires IV, culminating in a historic Grand Final at the Royal Albert Hall â the first-ever Age of Empires orchestrated esports final, with a 40-piece orchestra performing the gameâs legendary soundtrack live for over 2,500 fans.
Red Bull Wololo: Londinium Key Dates
- Group Stages: April 1st â 3rd, 2026 â Red Bull Gaming Sphere, Shoreditch
- Playoffs: April 4th â 5th, 2026 â The Odeon Luxe Cinema, Leicester Square
- Grand Final: April 6th, 2026 â Royal Albert Hall
The action kicks off at the Red Bull Gaming Sphere with the Group Stages before moving to the Odeon Luxe in Leicester Square for the Playoffs, where top competitors from the Age of Empires II and Age of Empires IV qualifiers battle under the spotlight in one of Londonâs most iconic entertainment venues. The tournament will then reach its crescendo within the historic walls of the Royal Albert Hall, where players who have proven themselves worthy will face off for ultimate glory and a place in Age of Empires competitive history.
Tickets are now on sale for the Playoffs and Grand Final of Red Bull Wololo: Londinium. Secure your Playoff tickets (eventbrite.co.uk/e/red-bull-wololo-playoffs-tickets-1974965913211?aff=oddtdtcreator) and Grand Final tickets (royalalberthall.com/tickets/events/2026/red-bull-wololo-londinium) . Donât miss the chance to see elite esports players from around the world compete across Age of Empires titles in historic venues, as London itself becomes a stage for strategy and conquest.
Fans across the globe will be able to tune into the action for every stage of the tournament via the Red Bull Gaming Twitch and YouTube channels.
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The post Red Bull WOLOLO 2026 Takes Over London As Tickets Go On Sale For Eighth Edition: âLondiniumâ appeared first on European Gaming Industry News.
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Konami Digital Entertainment and the Confederation of African Football (CAF) Have Signed a Partnership Agreement
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Konami Digital Entertainment pleased to announce the signing of a partnership agreement with the Confederation of African Football (CAF).
Konami Digital Entertainment B.V. (Konami) announces a partnership agreement with the Confederation of African Football (CAF) has been signed. CAF is the continental federation governing football associations in the African region, currently comprising 56 member countries and regions. CAF organises numerous tournaments, including the Africa Cup of Nations, which determines the continentâs top football team, significantly contributing to the sportâs development.
In recent years, football has enjoyed overwhelming popularity in Africa, with interest in national and club teams rapidly increasing. Furthermore, interest and enthusiasm for eFootball are also growing, leading to the signing of this new licensing agreement with CAF.
To commemorate this partnership, a special AFRICA CUP OF NATIONS 25 Campaign will be held within eFootball. Tournament events and African star players will appear in the game, allowing players to experience the excitement of the actual tournament.
Koji Kobayashi, Senior Executive Officer, Konami Digital Entertainment commented: âWe are delighted to announce the establishment of a partnership with the Confederation of African Football (CAF). This partnership brings new possibilities to the gaming experience, and we are truly excited to deliver the passion of the African region-home to some of the worldâs most powerful footballing nations â to fans around the globe through eFootball, and this partnership opens up exciting new possibilities for the gaming experience. Through this initiative, we look forward to adding new African star players and tournament licenses such as TotalEnergies CAF Africa Cup of Nations, further enhancing the realism and excitement of eFootball.â
VĂ©ron Mosengo-Omba, General Secretary of the Confederation of African Football (CAF) adds: âThe TotalEnergies CAF Africa Cup of Nations Morocco 2025 will be one of the most exciting and widely followed editions of our flagship competition. Our partnership with KONAMI reflects CAFâs commitment to innovation, global fan engagement, and creating new opportunities for African youth in both football and digital spaces.â
Konami Digital Entertainment will continue to expand its licenses and provide authentic soccer experiences to fans worldwide through eFootball.
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G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season
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- G2 has named Betpanda, a leading online crypto casino, as its official CS global betting partner
- Starting in 2026, Betpanda will appear on G2âs CS2 team jerseys
- Throughout the year, fans can take part in tournaments, giveaways, sweepstakes, and a variety of video and social content designed to enhance the fan experience
G2, one of the worldâs leading entertainment and esports brands, has entered into a partnership with Betpanda, a leading online crypto casino, as the official global betting partner for the organisationâs Counter-Strike team. The collaboration will roll out a series of initiatives worldwide, including giveaways, sweepstakes, content, tournament activations, and more. As part of the collaboration, Betpanda branding will appear as the main logo on G2âs CS team jerseys from 2026.
Throughout 2026, fans will be able to experience the partnership first-hand at multiple esports tournament activations throughout the year, featuring creators and teams, offering exclusive in-person opportunities.
With a shared commitment to innovation and community, G2 and Betpanda aim to provide engaging experiences for fans throughout the year. The partnership will also extend to a range of digital activations, featuring exclusive video and social content, giveaways, and other initiatives.
âBetpanda joins us at an exciting moment for the organisation,â said Alban Dechelotte, CEO of G2. âThis alliance allows us to build fresh, meaningful touchpoints for our fans throughout the year. We hope to create moments that will entertain and connect with fans all around the world.â
âG2 has set the standard for excellence in esports, and weâre proud to collaborate with a team that consistently pushes the boundaries of what the industry can be,â says Betpanda. âTheir view on innovation and creativity goes perfectly hand-in-hand with our way of breaking boundaries and reaching new fans and audiences. Thank you to EMW Global for helping us to make this partnership possible. Weâre excited to see the impact we can create alongside G2 in 2026â
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The post G2 Announces Betpanda as Official CS Global Betting Partner Ahead of 2026 Season appeared first on European Gaming Industry News.
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