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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.
Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.
Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.
Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.
Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.
MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.
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Swintt joins the winning legion in Hidden Treasures of Rome
They say Rome wasn’t built in a day, but in Swintt’s all-new slot sensation, Hidden Treasures of Rome, players’ fortunes can certainly be built up in seconds thanks to the presence of Free Spins, a rewarding tumble feature and random multipliers that offer a maximum payout of up to 5,000x the stated win.
Played out across an expanded 6×5 reel set that features jewels, crowns and Roman insignia among its unique symbols, Hidden Treasures of Rome differs from other cluster pay slots in that players only need to land eight or more matching icons in any position to start a winning cascade.
When they do, new symbols will descend from above to fill the vacated spaces, with random multipliers also possibly dropping into view to further boost their prizes. Indeed, whenever one or more multipliers appear, all regular wins will be boosted by their combined values – with the maximum multiplier of 500x potentially creating top prizes of up to 5,000x players’ selected stake.
This rewarding bonus mechanic is then kicked up a notch in the game’s Free Spins feature, which can be activated either by landing four or more scatter symbols or by using the “Buy Feature” button to access it directly. In either case, players will be awarded 15 Free Spins, with multipliers now being stored to the right of the reels to boost any future wins that arrive throughout the spins.
In practice, this means that whenever a multiplier win occurs during Free Spins, the combined value of all visible multipliers will be saved and the total amount will then be re-applied when the next multiplier win occurs. This way, any multipliers that are gathered early on can quickly add up to colossal wins in the feature; and landing four more scatters will also add an extra five Free Spins.
David Mann, Chief Executive Officer at Swintt, said: “Get ready to experience the full glory of the Roman Empire in Hidden Treasures of Rome – the new, action-packed tumbling reels slot from Swintt where the maximum payout can shoot up to 5,000x.
“Also boasting an exciting Free Spins feature where all collected bonuses are stored and added to subsequent multiplier wins time and time again, the game has all the makings of an historic classic and we’d really encourage players to give it a spin and join Swintt’s winning legion today!”
The post Swintt joins the winning legion in Hidden Treasures of Rome appeared first on European Gaming Industry News.
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GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth
To support the growth of our clients in different GEOs, GR8 Tech is happy to release the Visibility Rules – Geo Specific Filters extension. Visibility Rules provides a flexible UX management tool to provide better payment option conditions in the GR8 Tech Payment Gateway according to configured player specific parameters, segments or traffic type. This innovative release underscores GR8 Tech’s commitment to providing tailored solutions that enhance the user experience and Increase payment conversion rates in specific geos to directly enhance overall GGR for Operators.
This strategic upgrade includes the following powerful new filters:
Registration Country: Clients can define payment groups based on specific player registration countries, ensuring that payment options align with regional needs.
Client Original Currency: This feature allows clients to specify payment groups based on the original currencies used by players in their projects, enhancing financial fluidity.
User Verification Status: Now, verified and non-verified users can receive distinct sets of payment groups, allowing for a more customized experience.
Session Device Agent: Clients can target payment groups specifically set to individual devices, optimizing user interface interactions.
Payment methods appearance can be based on the user parameters, such as: Days past player registration, Specific player ID, Paid vs. organic traffic, Specific marketing traffic source tags assigned to players, AMS segments assigned to players, Registration country, Verification status, Specific device agent used and Player currencies.
Additionally, clients will experience improved acceptance rates and player metrics, facilitated by a straightforward management tool for adjusting payment methods availability and overall UX approach, based on configurable conditions. This empowers clients to effectively segregate players according to their verification status, currency, and registration country, all within moments. In an ever-evolving digital landscape, maintaining the integrity of payment methods is paramount. GR8 Tech’s new features allow for enhanced anti-fraud capabilities, providing clients the ability to secure payment options for users defined by session device agents—simply by creating or extending rules. With the launch of the Visibility Rules – Geo-Specific Filters Extension, GR8 Tech provides a powerful tool to take over the control over the payments UX according to the clients needs.
The post GR8 Tech releases Visibility Rules – Geo-Specific Filters Extension to enhance client growth appeared first on European Gaming Industry News.
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OLBG bolsters in-house content suite with new slots interview series
OLBG has ramped up its in-house content production this year with the launch of a new interview series focused on casino, and specifically online slot game development.
Industry legend Chris Taylor, who has 20 years’ experience in the field, has spearheaded a fun new series which is sure to attract plenty of attention as it delves into some of the most fascinating creative talent and technical feats of recent years, from a wide range of studios.
Taylor, who joined OLBG just six months ago in April, has been a stalwart of the iGaming industry ever since he started his own slots site back in 2011.
In his new remit as Head of Slots at OLBG, Taylor is not only overseeing all things slots, he’s also bringing the best and brightest names in the industry together for a new series.
OLBG Slots Series, which began in July 2024, has so far featured the creators of some of the world’s most popular slots games, including Pragmatic Play, Nolimit City, Push Gaming and 4ThePlayer.
High-profile guests to date include Nolimit City head of product Per Lindheimer and Push Gaming studio head Amit Samji, while the super relevant series has gained hundreds of pageviews for flagship OLBG website, OLBG. com.
Shared best practice
“One of the best things about the gaming industry is the willingness to share best practice, because iGaming isn’t just a job for so many of us – it’s a passion,” said Taylor.
“The stories told so far have also put paid to the outdated view that there is a lack of innovation in online slots, with every company striving to make their mark in a unique way.
“Our slots series aims to bring players one step closer to studios with a chance to understand the process behind what goes into creating some of their favourite games.
“It even gives casino fans an exclusive sneak peek over what to expect in future,” he added.
Technology, regulation and game mechanics are all brought to the forefront in this new long-form content, with industry heavyweights Relax Gaming and Print Studios set to appear on the series soon.
Established in 2002, OLBG began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online with UK-licensed operators.
Later, Online Betting Guide became more affectionately known as OLBG, and now provides guides and information covering casino and slots, as well as sports betting.
The Q&A series is a natural progression of OLBG’s internal content strategy in the slots vertical, allowing the business to delve deeper into the latest industry trends and brand insights.
The post OLBG bolsters in-house content suite with new slots interview series appeared first on European Gaming Industry News.
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