Latest News
Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution
Former Tapjoy CEO & Mobile Gaming Pioneer Brings Expertise in Engagement & Advertising to Largest Web3 Game Aggregator Experiencing Unprecedented Growth
Earn Alliance, the largest web3 game aggregator and discovery platform, is thrilled to announce the appointment of Jeff Drobick as its new Chief Operating Officer (COO). With an impressive career as the former President and CEO of Tapjoy, Drobick brings his expertise in gaming engagement services that will be instrumental in advancing Earn Alliance’s mission to revolutionize the gaming landscape through blockchain technology. The announcement arrives at a pivotal time for Earn Alliance, building on a recent string of successes around their newly launched Ally Pass and introduction of the Magic Muffins lore to their ever-growing ecosystem. The news comes ahead of their highly anticipated token generation event (TGE) slated for October 10th.
Drobick’s tenure at Tapjoy, as a pioneer of the mobile gaming ecosystem, has long been a source of inspiration for Earn Alliance CEO, Joseph “Coop” Cooper. Tapjoy pioneered reward-based engagement incentives that set the standard for free-to-play gaming, establishing a wildly successful business model that generated meaningful revenue and adoption in the gaming industry, and ultimately led to the company’s acquisition by ironSource for $400M. Coop, a long-time admirer of Tapjoy’s 1.6 billion monthly active gamer offerwall network, sees Jeff’s decision to join Earn Alliance as a strong signal of the company’s potential to continue their evolution as influential leaders of the web3 gaming revolution.
“Jeff’s successful track record at Tapjoy and his deep understanding of gaming engagement make him the perfect fit for Earn Alliance as we continue our growth,” said Joseph “Coop” Cooper, CEO of Earn Alliance. “Tapjoy is literally the inventor of rewarded advertising that the web3 industry calls ‘questing.’ We have expanded Tapjoy’s novel approach to user acquisition with blockchain technology, enabling a transparent, safe and secure reward ecosystem. Jeff’s decision to join our team is a pivotal moment not only to our growth trajectory, but adding paramount experience to the mindshare of the industry itself – underscoring our commitment to leading this transformation in the gaming landscape.”
In his new role, Drobick will leverage his extensive experience and expansive network with the traditional gaming community to introduce Earn Alliance’s capabilities and scale the business. His strategic insight will be crucial as Earn Alliance continues to experience rapid growth, with the platform gaining an average of 50,000 users month over month, with over 650,000 registered users.
“Effective user acquisition and monetization continue to be top priorities for all game developers, from indie to the largest publishers. By embracing blockchain technology and open virtual economies, Earn Alliance is bringing solutions to market that allow the industry to progress forward,” said Drobick. “I’m incredibly excited to join the team that is at the forefront of this transition; pioneering a rewarding new ecosystem and industry-wide solutions for gamers and publishers alike. The opportunities to amplify the benefits of free-to-play gaming, using blockchain technology, are massive. I look forward to great things ahead with Coop and his awesome team.”
While gaming developers are spending billions of dollars on user acquisition, with a massive 65% user drop off, Earn Alliance is offering a competitive, far less expensive model to draw in highly-engaged gamers that keep coming back daily to play because of the platform’s reward-based ecosystem. In most recent news, with the launch of Ally Pass, the number of users on the Earn Alliance platform is up 23%, with a 226% increase in new user sign-ups. Meanwhile Earn Alliance’s social media impressions are up to one million and their followers on X have crossed the 200K mark. In just under two years, Earn Alliance has quickly established a dedicated community that is building the future of gaming together.
As Earn Alliance continues to attract significant attention from the gaming community, Drobick’s addition to the leadership team marks a new chapter in the company’s journey as the go-to platform for web3 game discovery and engagement.
The post Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution appeared first on European Gaming Industry News.
Latest News
WinSpirit Redesigns VIP Experience to Drive Retention and Long-Term Player Value
Player loyalty is evolving — and so is WinSpirit’s approach. They’ve unveiled a fully redesigned VIP program, merging loyalty mechanics and exclusive rewards into one clear, gamified journey. The goal? Drive deeper engagement, long-term satisfaction, and higher lifetime player value (LTV) through transparency and simplicity.
This combination of permanent progression and time-limited campaigns positions WinSpirit’s VIP Club as a modern retention tool — one designed to reduce churn while giving players a clearer sense of achievement.
Data-Driven Response
The updated VIP model is a direct response to user behavior and feedback. WinSpirit observed that, for some users, the previous program might have been a little complex — primarily due to separated loyalty levels and the pressure of maintaining temporary statuses. So the brand decided to simplify the progression path.
“We consistently listen to our players, and their desire to retain earned progress was clear,” said a WinSpirit representative. “This redesign is our commitment to them—we’re replacing complexity with simplicity, ensuring every player feels valued and their long-term journey is rewarding.”
How the New VIP Club Works
The redesigned VIP Club merges lifetime progress with seasonal engagement to create a system that rewards both consistency and activity. Players unlock a permanent VIP status that never resets — a key benefit that builds trust and long-term motivation.
On top of this, rotating seasonal levels introduce fresh challenges and time-limited bonuses that keep engagement high. Even when players take a break, their status stays — removing pressure and encouraging steady play.
All progression and rewards are tracked in a centralized VIP dashboard, giving players full visibility and control without the need to contact support. This clarity minimizes friction and churn.
Seasonality as a Strategic Engagement
WinSpirit’s new format introduces quarterly campaigns, each with a dedicated theme and bonus structure. The current activation, Flame of Thrill, designed to re-ignite player motivation during autumn campaigns, features:
- Increased cashback tiers and deposit insurance
- Personalized bonuses and access to exclusive promotions
- Limited seasonal rewards and much more
Even for long-term players, these rotating seasons bring something new — keeping the program exciting well beyond the first few tiers.
Why It Matters for Business
From a business perspective, the redesigned VIP Club introduces several measurable advantages:
- Increased retention (reduced status loss anxiety).
- Higher LTV (steady progression over time).
- More consistent activity (recurring seasonal goals).
- Fewer negative touchpoints (clear rules).
The introduction of a permanent VIP threshold (VIP Iron) creates a strong psychological anchor for re-engagement — aligning well with known gamification strategies in product design.
Overall, WinSpirit’s transformation reflects a broader commitment to listening to players. The brand is shifting toward a more sustainable model that fosters long-term relationships through clarity, fairness, and flexible progression. It’s a big step toward a smarter, player-first future — where loyalty is truly rewarded, and progress never goes unnoticed.
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INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC
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Inspired Entertainment, Inc. (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, has launched Gold Cash Free Spins Super Wheel, a supercharged evolution of Inspired’s classic hit slot, Gold Cash Free Spins. Available across the UK and Malta iGaming markets.
Gold Cash Free Spins Super Wheel introduces a new industry-first shared bonus mechanic named, Player Link (United States Patent No. 12,350,596). For the first time, players can share and compete in the anticipation and excitement of a bonus trigger in the form of the Super Wheel. This innovative mechanic generates a sense of community and competition, delivering the lucrative “Super Bonus” to a winning player, before resetting and starting the competition all over again.
Set on 5×4 reels with 40 win-lines, the game combines the much-loved Gold Cash Free Spins gameplay with electrifying new features. The shared Super Wheel awards instant cash prizes, lucrative Super Cash rewards, or triggers the high-value Super Bonus. Each spin of the super wheel builds suspense, with segments that progressively upgrade to increase the chances of hitting the Super Bonus. The Super Bonus awards eight Super Free Spins featuring only the highest-paying symbols and dramatic Wild Spins, with Wilds dropping onto the reels for big win potential.
Steven Collett, Chief Product Officer at Inspired Entertainment, commented: “Gold Cash Free Spins Super Wheel is a major leap forward in slot innovation. With the revolutionary Player Link mechanic, we’ve created a shared, community-driven experience that builds excitement for every player. This game blends the trusted Gold Cash Free Spins brand with fresh, competitive gameplay designed to engage players and deliver strong results for operators. We’re excited to see its performance and look forward to launching more fun content, featuring our groundbreaking Player Link technology. Each title will incorporate the Super Wheel as a consistent feature while offering a distinct Super Bonus aligned with the game’s theme.”
With escalating rewards, shared excitement, and iconic features, Gold Cash Free Spins Super Wheel sets a new benchmark for iGaming. It combines big wins, big action, and a shared sense of fun, to keep players engaged and highly entertained.
The post INSPIRED UNVEILS GOLD CASH FREE SPINS SUPER WHEEL™ FEATURING THE REVOLUTIONARY PLAYER LINK™ MECHANIC appeared first on European Gaming Industry News.
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Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience
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Million Games, in partnership with Wagercomms, has officially launched Hard Eight Poker, a high-speed, strategic casino table game that combines classic card play with dual progressive jackpots and sleek, mobile-first design.
Developed under the Million Stars partner program, Hard Eight Poker represents the next step in Wagercomms’ mission to deliver proprietary, high-performing table content for online operators.
The game introduces a dynamic mix of Ante betting, Red/Black decisions, and optional Progressive Eight side bets, giving players the freedom to raise, insure, or cash in at every stage. With multi-tier payouts — including 5:1 for a Pair of Eights, 25:1 for a Hard Eight, and 50:1 for Triple Eights — the action builds round after round.
“Hard Eight Poker delivers exactly what today’s casino audience wants — something fast, strategic, and fair,” said Thomas Nimstad, CEO of Million Games. “Wagercomms has created a table game that’s easy to learn but layered with strategic depth, giving operators a powerful new addition to their lobbies. It’s the perfect example of how the Million Stars program helps studios like Wagercomms transform great concepts into market-ready games”
Following Draw Sevens, Hard Eight Poker marks the next milestone for Wagercomms under its Wagercomms Originals series — a growing portfolio designed for lasting player engagement and differentiation in slot-heavy environments.
“With Hard Eight Poker, we wanted to create a table game that feels familiar but plays with a fresh edge — fast, strategic, and designed for the modern player,” said Peter Bengtsson, CEO of Wagercomms. “Working with Million Games allowed us to focus on gameplay depth and balance, while their platform and publishing expertise helped us bring it to operators worldwide.”
With a 2.74% house edge, mobile-first design, and certified RNG, Hard Eight Poker is now available for integration via Million Games, offering both casual and competitive players an elevated table experience.
The post Wagercomms and Million Games Launch Hard Eight Poker™ – A Fast, Strategic Table Experience appeared first on European Gaming Industry News.
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