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Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution

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Former Tapjoy CEO & Mobile Gaming Pioneer Brings Expertise in Engagement & Advertising to Largest Web3 Game Aggregator Experiencing Unprecedented Growth

Earn Alliance, the largest web3 game aggregator and discovery platform, is thrilled to announce the appointment of Jeff Drobick as its new Chief Operating Officer (COO). With an impressive career as the former President and CEO of Tapjoy, Drobick brings his expertise in gaming engagement services that will be instrumental in advancing Earn Alliance’s mission to revolutionize the gaming landscape through blockchain technology. The announcement arrives at a pivotal time for Earn Alliance, building on a recent string of successes around their newly launched Ally Pass and introduction of the Magic Muffins lore to their ever-growing ecosystem. The news comes ahead of their highly anticipated token generation event (TGE) slated for October 10th.

Drobick’s tenure at Tapjoy, as a pioneer of the mobile gaming ecosystem, has long been a source of inspiration for Earn Alliance CEO, Joseph “Coop” Cooper. Tapjoy pioneered reward-based engagement incentives that set the standard for free-to-play gaming, establishing a wildly successful business model that generated meaningful revenue and adoption in the gaming industry, and ultimately led to the company’s acquisition by ironSource for $400M. Coop, a long-time admirer of Tapjoy’s 1.6 billion monthly active gamer offerwall network, sees Jeff’s decision to join Earn Alliance as a strong signal of the company’s potential to continue their evolution as influential leaders of the web3 gaming revolution.

“Jeff’s successful track record at Tapjoy and his deep understanding of gaming engagement make him the perfect fit for Earn Alliance as we continue our growth,” said Joseph “Coop” Cooper, CEO of Earn Alliance. “Tapjoy is literally the inventor of rewarded advertising that the web3 industry calls ‘questing.’ We have expanded Tapjoy’s novel approach to user acquisition with blockchain technology, enabling a transparent, safe and secure reward ecosystem. Jeff’s decision to join our team is a pivotal moment not only to our growth trajectory, but adding paramount experience to the mindshare of the industry itself – underscoring our commitment to leading this transformation in the gaming landscape.”

In his new role, Drobick will leverage his extensive experience and expansive network with the traditional gaming community to introduce Earn Alliance’s capabilities and scale the business. His strategic insight will be crucial as Earn Alliance continues to experience rapid growth, with the platform gaining an average of 50,000 users month over month, with over 650,000 registered  users.

“Effective user acquisition and monetization continue to be top priorities for all game developers, from indie to the largest publishers. By embracing blockchain technology and open virtual economies, Earn Alliance is bringing solutions to market that allow the industry to progress forward,” said Drobick. “I’m incredibly excited to join the team that is at the forefront of this transition; pioneering a rewarding new ecosystem and industry-wide solutions for gamers and publishers alike. The opportunities to amplify the benefits of free-to-play gaming, using blockchain technology, are massive. I look forward to great things ahead with Coop and his awesome team.”

While gaming developers are spending billions of dollars on user acquisition, with a massive 65% user drop off, Earn Alliance is offering a competitive, far less expensive model to draw in highly-engaged gamers that keep coming back daily to play because of the platform’s reward-based ecosystem. In most recent news, with the launch of Ally Pass, the number of users on the Earn Alliance platform is up 23%, with a 226% increase in new user sign-ups. Meanwhile Earn Alliance’s social media impressions are up to one million and their followers on X have crossed the 200K mark. In just under two years, Earn Alliance has quickly established a dedicated community that is building the future of gaming together.

As Earn Alliance continues to attract significant attention from the gaming community, Drobick’s addition to the leadership team marks a new chapter in the company’s journey as the go-to platform for web3 game discovery and engagement.

 

The post Earn Alliance Welcomes New COO, Jeff Drobick, as Company Continues to Drive Web3 Gaming Revolution appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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$1M Thunderpick World Championship 2024: Teams and Finals Details Announced!

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Thunderpick World Championship 2024 Announces Finals Dates and Teams

HEROIC, M80, Fnatic, and Falcons Among Teams to Compete for $1,000,000 Prize Pool in Championship Finals Commencing on Oct. 21

Thunderpick World Championship, a global professional CS2 tournament with a record-setting $1 million (USD) prize pool, announced today it will bring together the best players and teams in the world, including HEROIC, M80, Fnatic, and Falcons, to compete in its 2024 Finals, culminating in a two-day live event in Berlin, Germany on Nov. 2.

Leading up to the Grand Finals, teams — which also include Bestia, BIG Clan, BLEED, Cloud9, Imperial and Team Legacy — will compete in the online Group Stage on Oct. 21 to 25; and the Quarterfinals on Oct. 26. This follows six qualifier rounds across three global regions – Europe, North America and South America – which started in April.

“The Thunderpick World Championship 2024 is shaping up to be one of the most exciting tournaments of the year,” said Kelly Sanders, Head of Strategy for Thunderpick. “With the caliber of teams and record-setting prize pool, we can expect intense competition and high-quality gameplay that will captivate fans and players around the world.”

GRID is the official esports services provider and data partner of the Thunderpick World Championship. GRID’s comprehensive suite, featuring cutting-edge tournament tools, data visualization, and robust infrastructure, will be pivotal in enhancing the integrity, security, and commercial potential of the Thunderpick World Championship 2024.

This is the second year of the Thunderpick World Championship. In 2023, the total prize pool was $600,000 and FaZe Clan won the Grand Final.

 

The post $1M Thunderpick World Championship 2024: Teams and Finals Details Announced! appeared first on European Gaming Industry News.

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Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, a recognized expert in data analytics and gaming technology, will be a featured speaker at the upcoming Mid-Year Indian Gaming Association (IGA) conference at the Tulalip Resort Casino in Tulalip, Washington. He will deliver a presentation on the critical topic of “Safeguarding Data in AI-Enabled Tribal Casinos.”

As Artificial Intelligence (AI) continues to revolutionize the gaming industry, its integration into casino operations has opened new avenues for enhancing player experiences, optimizing business strategies, and improving overall security. In his session, Cardno will explore how AI is not just a tool for innovation but also a pivotal element in maintaining the integrity and safety of tribal casinos.

Cardno’s presentation will delve into several key areas:

  • Personalized Player Experiences: Demonstrating how AI can tailor game recommendations to individual players, creating more engaging and customized gaming experiences.
  • Advanced Security Measures: Highlighting AI’s capabilities in detecting and preventing fraudulent activities, ensuring a secure gaming environment.
  • Optimized Pricing Strategies: Discussing how AI can help casinos adjust pricing dynamically to maximize revenue and enhance profitability.
  • Enhanced Customer Service: Showcasing the use of AI-driven chatbots to provide efficient and personalized customer support, improving player satisfaction.
  • Refined Marketing Approaches: Examining how AI can refine marketing strategies for more targeted outreach, ensuring the right messages reach the right audiences.

Cardno will also provide insights into how AI-driven efficiencies can significantly reduce operational costs, allowing tribal casinos to allocate resources more effectively and make data-informed decisions that boost overall profitability.

“AI is transforming the landscape of casino operations, offering unprecedented opportunities for growth and innovation,” said Cardno. “However, with these advancements comes the critical responsibility of safeguarding data. My session will focus on how tribal casinos can leverage AI to enhance their operations while ensuring that data security remains a top priority.”

Victor Rocha, Conference Chair of the Indian Gaming Association, expressed his enthusiasm for Cardno’s participation. “We are thrilled to have Andrew Cardno speak at this year’s Mid-Year IGA conference,” said Rocha. “His expertise in AI and data analytics is unparalleled, and his insights on safeguarding data in AI-enabled tribal casinos come at a crucial time for our industry. This is an important topic that impacts the future of gaming, and we are excited to offer our attendees the opportunity to learn from one of the best in the field.”

The Mid-Year IGA conference is a premier event that brings together industry leaders, tribal gaming executives, and technology experts to discuss the latest trends and challenges in the gaming sector. Andrew Cardno’s presentation, on Wednesday September 18th at 9am, is expected to be one of the highlights of the conference, providing attendees with actionable insights into the future of AI in tribal casinos.

The post Andrew Cardno to Speak at Mid-year IGA about Safeguarding Data in AI-Enabled Tribal Casinos appeared first on European Gaming Industry News.

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Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’

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MyAffiliates, a leading affiliate tracking software platform in the iGaming market, announces that their Group CEO, Clemence Dujardin, will be a key speaker at the forthcoming SBC Summit in Lisbon this month – providing insightful words on the future of the gaming industry as part of a highly coveted inspirational panel.

In 2023 Clemence Dujardin was recognised by iGB as one of the top 10 most influential women in the iGaming industry. Joining MyAffiliates in 2012, she is today their Group CEO, and highly well regarded across the industry. Her background spanned a number of  industry sectors, including affiliate management and affiliate software technology companies before joining MyAffiliates, based in Malta.

Her exceptional leadership and contributions have been recognised with prestigious awards, including Malta’s Best Gaming Woman Leader of the Year in 2018 and 2019 and CEO Woman Of The Year at SiGMA in 2021. .

Her panel speaker slot at the SBC Summit, Lisbon will take place on the Super Stage – MEO Arena at 11.30-12.15pm on Thursday 26th September. It will answer ‘The Big Question: What is Next for the Gambling industry?’

Clemence will explore the future of sports betting, casinos, and affiliations as the panel will delve into the latest trends shaping the gambling industry. Experts predict significant digital integration and regulatory shifts that will redefine the landscape – and something Clemence will articulate in order to provide invaluable insights into these transformative trends.

Clemence Dujardin, Group CEO at MyAffiliates comments, “With ever tighter regulation, combined with increasingly enhanced digital capabilities, the gambling sector continues to provide exciting opportunities across the industry for business and growth. We’re witnessing this in affiliate marketing for the sector, and have done for some time. I’m thrilled to be joining this inspiring panel at the SBC Summit. Lisbon and look forward to a valuable discussion.”

MyAffiliates is an established affiliate marketing software platform, empowering iGaming operators to combine all of their gaming brands and products under one umbrella affiliate system. It has been in operation since 2007. In April 2024 it was publicly named as the ‘most used affiliate marketing software’ within the gaming industry following StatsDrone research.

As well as Clemence Dujardin, she will be accompanied at SBC Summit, Lisbon throughout by Milan Vucicevic, Head of Sales and Kurt Caruana, Brand Manager, both at MyAffiliates.

The post Clemence Dujardin, MyAffiliates Group CEO, to speak at SBC Lisbon to unveil ‘What is Next for the Gambling Industry’ appeared first on European Gaming Industry News.

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