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Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd

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Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

Writing for European Gaming, Yann Bautista, Commercial Director and Founder at Peter & Sons discusses the challenges of creating something truly unique for the iGaming industry.

Developing something ‘different’ for bettors is much easier said than done. Do you go down the game design route? Add new mechanics? How about completely reinventing the overall gameplay experience with the incorporation of new technologies?

Within the iGaming space, we’ve seen game developers and platform providers scramble to find new ways to differentiate themselves from the crowd. And I can see why.

The space has become much more saturated over the last few years, not to mention players demanding much more from their gaming experiences – those points of differentiation can mean the difference between engaging players or fading into the background.

At Peter & Sons, doing things ‘different’ has been our mantra since our inception back in 2019. Our founding team knew that the iGaming sector presented a lucrative opportunity, so in order to be successful, you really had to make a splash.

But let’s be clear, we weren’t looking to reinvent the wheel. From our collective experiences, we knew what worked and, more importantly, what did not. So instead, we wanted to keep the wheel as it was – but add our own fresh spin.

To achieve this, we chose to focus on the development of innovative products and combining that with our distinctive branding. We wanted to make sure that any player who was enjoying our games knew that this was a Peter & Sons product.

Innovation: simply a buzzword?

Now, we know what you’re probably thinking. Doesn’t everyone set out on a mission to innovate? And you’re not wrong. Innovation has become somewhat of a buzzword in our industry over the last few years.

Reskinning an existing game with a slightly tweaked design does not an innovator make.

True innovation, in our view, lies in reimagining existing concepts in ways that feel fresh and exciting, while also introducing entirely new elements that redefine the player experience.

For me, I guess you could say that the iGaming industry can be considered to be an innovative industry. We are seeing new products and technologies emerge which are paving the way for our industry to grow and evolve. However, what we have also seen is a handful of gaming companies recycle more established concepts and mechanics – something that can ultimately have a detrimental effect on player engagement.

Peter & Sons isn’t, and never will be, one of those gaming companies that relies on rehashing existing concepts. As a company, we strive to push the boundaries of game design by incorporating new technologies, creative mechanics and unique artistry to ensure that every single game we develop stands out both visually and experientially.

Our focus on differentiation means that we are able to deliver much higher quality, more immersive gaming experiences that not only captivate players, but help our operator partners to drive long-term engagement too.

It’s all about branding

As a company, we didn’t want our mantra of differentiation to be limited to the development of mechanics. In fact, it is also a value that has shaped our overall branding strategy – both in terms of game design, and how we portray our organisation to new and existing partners. Looking at game design, we ultimately wanted our branding strategy to complement our product innovation team.

To do this, our team follows three core principles: creative, fun and relevant to our audience. There is very little use in designing a game around a theme that has already proven to be unsuccessful with players; instead, look at either developing an entirely new design concept, or adding a new twist to a player favourite.

The synergy of unique game themes, stunning graphics, and top-tier audio design, alongside a brand that highlights creativity and player-centric values, truly sets us apart. This comprehensive approach ensures our games are not only played but also remembered and recommended by players.

Those three core principles have also shaped our brand identity. In fact, we underwent a brand refresh last year, as we wanted to align our visual identity and messaging with the innovative spirit of our game portfolio. For us, it shouldn’t just be our games portfolio that’s fun, creative and relevant. Our overall brand should be too.

Our brand refresh became much more important as we continued to expand our global reach and introduce new titles.

We wanted to be able to roll out new games across new markets, and for players and operators to be instantly familiar with Peter & Sons, and what we stand for. So, we chose to update our logo, website and market materials to better reflect the essence of who we are as a brand.

What lies ahead?

As we enter the next phase of our growth as a company, we will continue to remain firmly focused on changing the game for slot development and bringing new, exciting titles to players right across the industry.

By staying true to our core values of innovation and player-centric design, we aim to set new industry benchmarks and deliver unparalleled gaming experiences. We already have big plans in place to broaden our portfolio, with a pipeline of exciting slots as well as a range of instant and scratch games.

We’ll continue entering new regulated markets and strengthening our presence in existing ones. And rest assured, we will continue to maintain the highest possible standards of quality and creativity.

While I can’t give away much about our plans for the next 12 months, what I can tell you is that we plan to keep building on some of our most successful games, like Barbarossa. Following its success, we are releasing Barbarossa Revenge on the 1 October, which we believe will be a hit, captivating our loyal players and attracting new ones. So, keep your eye out for some new exciting products!

 

The post Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape

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Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.

The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.

Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.

Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.

Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.

“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”

Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”

As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.

 

About Xanada Investments

Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.

About Sweepium

Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.

The post Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape appeared first on European Gaming Industry News.

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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators

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For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.

The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.

Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.

To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.

Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.

Apply now and take your place in shaping the future of the industry!

The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.

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Incentive Games Launches Real-Money Gaming Division, Incentive Studios

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Incentive Games Launches Real-Money Gaming Division, Incentive Studios

Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.

Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.

Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.

John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”

Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.

With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.

The post Incentive Games Launches Real-Money Gaming Division, Incentive Studios appeared first on European Gaming Industry News.

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