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Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd

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Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

Writing for European Gaming, Yann Bautista, Commercial Director and Founder at Peter & Sons discusses the challenges of creating something truly unique for the iGaming industry.

Developing something ‘different’ for bettors is much easier said than done. Do you go down the game design route? Add new mechanics? How about completely reinventing the overall gameplay experience with the incorporation of new technologies?

Within the iGaming space, we’ve seen game developers and platform providers scramble to find new ways to differentiate themselves from the crowd. And I can see why.

The space has become much more saturated over the last few years, not to mention players demanding much more from their gaming experiences – those points of differentiation can mean the difference between engaging players or fading into the background.

At Peter & Sons, doing things ‘different’ has been our mantra since our inception back in 2019. Our founding team knew that the iGaming sector presented a lucrative opportunity, so in order to be successful, you really had to make a splash.

But let’s be clear, we weren’t looking to reinvent the wheel. From our collective experiences, we knew what worked and, more importantly, what did not. So instead, we wanted to keep the wheel as it was – but add our own fresh spin.

To achieve this, we chose to focus on the development of innovative products and combining that with our distinctive branding. We wanted to make sure that any player who was enjoying our games knew that this was a Peter & Sons product.

Innovation: simply a buzzword?

Now, we know what you’re probably thinking. Doesn’t everyone set out on a mission to innovate? And you’re not wrong. Innovation has become somewhat of a buzzword in our industry over the last few years.

Reskinning an existing game with a slightly tweaked design does not an innovator make.

True innovation, in our view, lies in reimagining existing concepts in ways that feel fresh and exciting, while also introducing entirely new elements that redefine the player experience.

For me, I guess you could say that the iGaming industry can be considered to be an innovative industry. We are seeing new products and technologies emerge which are paving the way for our industry to grow and evolve. However, what we have also seen is a handful of gaming companies recycle more established concepts and mechanics – something that can ultimately have a detrimental effect on player engagement.

Peter & Sons isn’t, and never will be, one of those gaming companies that relies on rehashing existing concepts. As a company, we strive to push the boundaries of game design by incorporating new technologies, creative mechanics and unique artistry to ensure that every single game we develop stands out both visually and experientially.

Our focus on differentiation means that we are able to deliver much higher quality, more immersive gaming experiences that not only captivate players, but help our operator partners to drive long-term engagement too.

It’s all about branding

As a company, we didn’t want our mantra of differentiation to be limited to the development of mechanics. In fact, it is also a value that has shaped our overall branding strategy – both in terms of game design, and how we portray our organisation to new and existing partners. Looking at game design, we ultimately wanted our branding strategy to complement our product innovation team.

To do this, our team follows three core principles: creative, fun and relevant to our audience. There is very little use in designing a game around a theme that has already proven to be unsuccessful with players; instead, look at either developing an entirely new design concept, or adding a new twist to a player favourite.

The synergy of unique game themes, stunning graphics, and top-tier audio design, alongside a brand that highlights creativity and player-centric values, truly sets us apart. This comprehensive approach ensures our games are not only played but also remembered and recommended by players.

Those three core principles have also shaped our brand identity. In fact, we underwent a brand refresh last year, as we wanted to align our visual identity and messaging with the innovative spirit of our game portfolio. For us, it shouldn’t just be our games portfolio that’s fun, creative and relevant. Our overall brand should be too.

Our brand refresh became much more important as we continued to expand our global reach and introduce new titles.

We wanted to be able to roll out new games across new markets, and for players and operators to be instantly familiar with Peter & Sons, and what we stand for. So, we chose to update our logo, website and market materials to better reflect the essence of who we are as a brand.

What lies ahead?

As we enter the next phase of our growth as a company, we will continue to remain firmly focused on changing the game for slot development and bringing new, exciting titles to players right across the industry.

By staying true to our core values of innovation and player-centric design, we aim to set new industry benchmarks and deliver unparalleled gaming experiences. We already have big plans in place to broaden our portfolio, with a pipeline of exciting slots as well as a range of instant and scratch games.

We’ll continue entering new regulated markets and strengthening our presence in existing ones. And rest assured, we will continue to maintain the highest possible standards of quality and creativity.

While I can’t give away much about our plans for the next 12 months, what I can tell you is that we plan to keep building on some of our most successful games, like Barbarossa. Following its success, we are releasing Barbarossa Revenge on the 1 October, which we believe will be a hit, captivating our loyal players and attracting new ones. So, keep your eye out for some new exciting products!

 

The post Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NODWIN Gaming Announces Strategic Partnership with Exceed Entertainment for NH7 Weekender

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The happiest music festival, NH7 Weekender, is back, and NODWIN Gaming, a leader in new-age youth entertainment, gaming, and e-sports, has announced a strategic partnership with Exceed Entertainment to lead sponsorship led monetization for the upcoming edition of the longest-running multi-genre music festival in India.

For more than 15 years, NH7 Weekender has built a powerful cultural legacy, becoming a definitive space for music discovery, youth expression, and unforgettable shared moments. NODWIN Gaming acquired the NH7 Weekender music festival and other intellectual properties from OML Entertainment in September 2021, marking a significant strategic move that deepened its footprint in live entertainment, music, comedy, and gaming. Under NODWIN’s stewardship, NH7 Weekender continues to thrive alongside youth-focused experiential IPs such as Comic Con India and DreamHack, strengthening the company’s position in multi-genre youth entertainment across India.

As NH7 Weekender prepares for its next edition, NODWIN continues to lead festival programming, creative direction, production, and long-term vision. Exceed Entertainment will focus solely on sponsorship sales, brand partnerships, and commercial expansion, enabling brands to tap into NH7’s highly engaged and culturally influential youth audience.

The partnership is rooted in shared values of youth culture, creativity, and brand-first experience design. Together, NODWIN Gaming and Exceed Entertainment bring complementary strengths, that is NODWIN’s expertise in large-scale live IPs like NH7 Weekender, Comic Con India, and DreamHack, and Exceed’s deep network in celebrity management, influencer programming, and experiential brand partnerships. This synergy enables richer sponsor-driven activations, curated talent integrations, and innovative monetization models that blend music, gaming, and pop culture, offering brands and audiences a more immersive, culturally resonant festival experience.

“NH7 Weekender has always been about music, culture, and the joy of shared experiences. With Exceed Entertainment managing sponsorship monetization, we look forward to unlocking new brand partnerships while we continue to build the authentic, high-energy festival experience our fans love.”  Akshat Rathee, Co-Founder & Managing Director, NODWIN Gaming

“At Exceed, we don’t just follow the curve, we chart the course. Partnering with NODWIN Gaming on NH7 Weekender is not about another transaction; it’s about pioneering the next evolution of India’s live experience economy. The aim is to be laser-focused on bringing unprecedented brand partnerships and unique commercial monetization blueprints to this iconic IP. We will join the dots and unlock revenue streams for Weekender like we always do” Afsar Zaidi, Founder, Exceed Entertainment

The post NODWIN Gaming Announces Strategic Partnership with Exceed Entertainment for NH7 Weekender appeared first on European Gaming Industry News.

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SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release

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SlotMatrix, the world’s largest casino content aggregator, invites players to step into the Royal palace of popular characters Richie and Peggy in Gold Pigger 2 Royal Snouts.
This is the latest chapter in the beloved Gold Pigger series, packed with even more riches, jackpots, and piggy-powered fun.
Set in a golden Kingdom ruled by regal pigs, Gold Pigger 2 Royal Snouts combines vibrant visuals and dynamic mechanics for a lavish slots experience. Players can win up to 5,000x their bet through a series of exciting features, jackpots, and bonuses.
The Coin Collect & Royal Respin Levy gathers all cash symbols on the reels and multiplies them by the active Coin Collect Multiplier, which can rise up to 10x. Landing three Bonus symbols triggers either the Regal Bacon Treasury or Wild Piggies Bonus, which awards 8 Free Spins with Sticky Wilds, plus two extra spins for every reel that locks its first Wild.
Exclusively available through SlotMatrix, Gold Pigger 2 Royal Snouts is enhanced by EveryMatrix’s proprietary gamification tools, including free spins and leaderboards, and can be seamlessly integrated with EngageSuite, the all-in-one player loyalty solution.
Carl Gatt Baldacchino, Head of Account Management, SlotMatrix, said: “SlotMatrix is bringing in the bacon with this release. Our Gold Pigger series has proven to be a great success among players, so we’re giving them even more fun with this new title.”

The post SlotMatrix crowns the reels with Gold Pigger 2 Royal Snouts release appeared first on European Gaming Industry News.

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Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas

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Evoplay, the award-winning game development studio, has added a seasonal touch to one of its popular titles with the launch of Blackjack Lucky 7s Xmas.

Reimagining the classic casino game, Blackjack Lucky 7s Xmas blends traditional play with a touch of festive magic, inviting players to face the dealer for big wins under the glow of Christmas lights.

Similar to the original version, players can compete with up to three hands, aiming to reach a total as close to twenty-one as possible without exceeding it.

Setting the bet, selecting active hands, and pressing ‘Deal’ begins the game, straightforward, intuitive, and immediately recognisable for blackjack enthusiasts.

Adding a twist to the traditional experience, the game includes the Lucky Sevens Bonus, where drawing three cards worth seven triggers an extra reward of 1.5x the original stake.

With its festive theme, sleek interface, and accessible gameplay, Blackjack Lucky 7s Xmas offers a refreshing take on one of the world’s most iconic card games.

Ivan Kravchuk, CEO at Evoplay, said:Blackjack Lucky 7s Xmas blends the classic charm of blackjack with festive cheer, offering a seamless and captivating experience for all players.

“It’s a simple yet rewarding title that fits perfectly with the atmosphere and energy of this time of year.”

The post Evoplay deals a Christmas classic in Blackjack Lucky 7s Xmas appeared first on European Gaming Industry News.

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