PA Betting Services (PABS), the leading supplier of horseracing data and betting content, has agreed a new deal supplying BoscaSports with racing data and content until 2028.
The new agreement will see PABS market-leading delivery platform provide its extensive range of betting products and data services to BoscaSports, one of the industry’s leading providers of digital solutions for retail environments and racecourses.
BoscaSports will utilise PABS global offering of horseracing and sports content, powering a variety of interactive digital products for racecourses and LBO’s across the UK&I and Europe, enabling customers to access engaging insights, statistics and tips.
Keiron Muir, Account Director at PA Betting Services, said, “We are delighted to have agreed a new long-term deal with Bosca. Utilising our content, they have developed an array of interactive digital products transforming the retail experience and showcasing racing in a way that will promote the sport and engage new audiences”.
Eugene Mitchell, CEO at BoscaSports, said, “We are committed to providing dynamic digital solutions to the racing industry, and to achieve this we must have the best-in-class data and content. PABS extensive range of data and content ensures we can continue to innovate and provide world-class products to our partners”.
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