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47 New Brands in Q1’24: Affilka by SOFTSWISS Results

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Affilka by SOFTSWISS, a leading affiliate management software provider, is approaching a new milestone of 360 brands in Q1’24. 

The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company’s affiliate management software as the Best Affiliate Marketing Solution on the market. 

This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.

Affilka by SOFTSWISS experienced substantial growth, adding 47 new brands to its partner network, bringing the total to nearly 360 brands in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 

 

The rise in new affiliate accounts has led to an acceleration in new player registrations, exceeding 7.4 million over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.

The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.

 

Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, summarises: “The recent product performance showcases a steady and continuous growth trajectory, a testament to our ongoing investment in innovation and user experience enhancement. Acknowledging affiliate marketing’s crucial role in the iGaming ecosystem, we prioritise delivering exceptional service to exceed our clients’ expectations.”

The global affiliate marketing industry is expected to double in size within the next five years. Finding a reliable affiliate marketing platform provider ensures a competitive edge in the rapidly expanding market.

The team is ready to share valuable industry insights and unveil the upcoming updates at the SiGMA Americas Summit in San Paulo on 23–25 April. Clients and potential partners can book a meeting with the Affilka team at stand i70 on the SOFTSWISS events page.

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post 47 New Brands in Q1’24: Affilka by SOFTSWISS Results appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Department of Trust set to meet challenges of new affordability checks

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Department of Trust (dotrust.co.uk), the award-winning provider of financial risk assessments for safer gambling is poised to meet the challenges of the newly announced regulations on frictionless financial checks by the UK Gambling Commission and Betting and Gaming Council.

Under the new rules published by the Gambling Commission, operators have until August 30th to implement frictionless checks on all customers making £500 net deposits in any rolling 30-day period. These frictionless checks form part of a new regime designed to protect players at risk of financial harm and replace the current ad hoc approach to affordability checks.

Department of Trust also welcomes the interim voluntary code published today by the Betting and Gaming Council (BGC), the standards body representing over 90% of UK-regulated market operators. This code focuses on how responsible operators should support customers spending above the lower threshold set out by the Gambling Commission.

The supplier’s DoTrust Complete solution offers an integrated suite of frictionless and enhanced financial risk checks with a high level of automation capability -the only such tool built solely for safer gambling – and is perfectly positioned to help businesses navigate the newly regulated waters.

Charles Cohen, CEO of Department of Trust, said: “These important announcements flag the end of gambling’s ‘sus law’ where players faced seemingly arbitrary requests for personal information, operators were placed under a significant burden, and no one won

“We now know that in 120 days, every operator will need to perform frictionless checks on all players with net deposits in a 30-day rolling period of £500. A few months later this will fall to a much lower level.

“If operators want to protect their business, keep their customers and reduce costs, smart automation is the only answer.

“Department of Trust has spent over two years building the leading plug-and-play solution specifically for the gambling industry. Complete already automates over 90% of the processes required in both the new LCCP and BGC code. Now we know what the requirement will be, we are today committing to the goal of 100%. We want every operator and player to have instant assessments and sensible decisions cost-effectively. No one needs to lose sleep over this.”.

The post Department of Trust set to meet challenges of new affordability checks appeared first on European Gaming Industry News.

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Energame appoints Nicholas Tymoshchuk as CEO

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Energame, a global business consultancy and investment firm in online entertainment, announces the appointment of Chief Executive Officer Nicholas Tymoshchuk who will provide strategic direction for the company at an exciting time of growth and expansion for Energame and the iGaming industry.

Nicholas’s background includes 15 years of managerial experience and 6 years as a CEO. His career in business spans multiple sectors: energy, tech, real estate and investment management. He has represented international majors, built asset managers from the ground up, scaled up businesses and overseen international M&A.

Nicholas was previously Energame’s Corporate Affairs Director, a role in which he built Energame’s relationships with stakeholders worldwide, helping to steer the company through the industry’s rapidly changing landscape and playing an integral role in strategy, and business development.

Nicholas Tymoshchuk, CEO of Energame said: “Energame has an amazing team and a great entrepreneurial culture. We work across four continents and in some of the most dynamic and fast growing markets in the world. iGaming is one of the largest yet undiscovered industries in the global economy, and we at Energame believe it has an enormous potential. I’m very lucky to be leading our team into our exciting future.”

The post Energame appoints Nicholas Tymoshchuk as CEO appeared first on European Gaming Industry News.

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Tequity agrees RGS licensing deal with Fantasma Games

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Listed Swedish studio to benefit from increased speed to market

Tequity, the up-and-coming iGaming software pioneer, has agreed an integration deal with innovative studio Fantasma Games.

The integration of Tequity’s agile, licensed modular platform is expected to boost the speed-to-market capabilities of Fantasma, as the studio aims to grow its presence in key markets including North America.

Tequity’s platform incorporates a Remote Gaming Server (RGS) that increases operational efficiencies. Once live, Fantasma will be able to reach the next level by adding partners at a quicker rate, as it looks to meet operator demand for fresh types of content including increasingly popular sweepstakes.

The latest deal, with a studio listed on the Swedish stock market, follows on from successful launches of Tequity technology with sports betting-focused Parlaybay, multiplayer specialist BeyondPlay and slots supplier AvatarUX.

Tequity offers founders, start-ups, scale-ups and established companies across the iGaming sector a wide range of software modules that can be hand-picked to meet the needs of specific projects.

Krzysztof Opałka, Chief Technology Officer at Tequity, said: “We are excited to be working with Fantasma Gaming, to help further their growth in key markets worldwide.

“This partnership illustrates the power of our platform in delivering an efficient RGS solution that speeds up the launch process of their top-quality content. The Tequity platform offers a strong foundation for licensees wishing to create and deliver unique content to operators.”

Fredrik Johansson, CEO and Founder of Fantasma Games, added: “Thanks to the Tequity platform, Fantasma Games is working faster and smarter across a number of areas, allowing us to bring innovative content to our partners at speed.

“This integration significantly boosts our growth potential, as we look to increase the number of operator partners we work with around the world and deliver them relevant, localised and exciting games.”

The post Tequity agrees RGS licensing deal with Fantasma Games appeared first on European Gaming Industry News.

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