Swiss technology provider Gamanza has signed a new partnership deal with social/sweepstakes platform Sweepium to integrate its player engagement product suite, Gamanza Engage.
Operating as an independent business unit under Gamanza Group AG, Gamanza Engage provides a highly advanced system of loyalty and gamification features as well as a real-time CRM solution for online gaming operators.
Through this integration, sweepstakes casino operators using Sweepium’s cutting-edge platform can introduce missions and tournaments to the gaming experience as well as a comprehensive loyalty programme with configurable ranks and levels and a branded virtual currency that players can spend on a range of physical and digital items at the brand’s own reward shop.
“We’re really excited about this partnership because gamification really lends itself to the sweepstakes casino environment,” the Chief Commercial Officer for Gamanza, Robert Civill, said. “Our system adds an extra layer of entertainment, giving players the opportunity to compete against each other and enjoy a highly interactive online casino experience.”
“We celebrate the union of innovation and entertainment with our new agreement, where gamification software meets gaming platform prowess for our rapid sweepstakes expansion,” the Chief Business Development Officer for Sweepium, Daniel Mitton, said. “Together, we’re not just leveling up the gameplay; we’re revolutionizing the player experience. As we embark on this journey, we will be looking to redefine fun and engagement, setting new standards for immersive gaming adventures within the social/sweepstakes space.”
