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Belgium Makes Legal Age to Gamble at 21 from September

Published

2 years ago

March 11, 2024

Reading Time: 3 minutes

Belgium regulators have made new amendments to the gambling laws in the country with the legal gambling age from 18 to 21. This move aims to align the age requirements for sports betting, arcades and bingo with those already in place for land-based casinos. The revised regulations are set to come into effect on September 1, 2024, and have been outlined in a press release by the Gaming Commission, as published in the Belgium Official Gazette.

The decision to increase the legal gambling age in Belgium is part of a broader effort to prioritise player safety and well-being. By raising the age limit, the authorities aim to provide a more secure environment for individuals engaging in gambling activities. The new legislation includes several other measures designed to safeguard players and ensure responsible gambling practices:

Prohibition of Devices “3.3”: The revised regulations include a ban on the use of specific gambling devices, known as “3.3” devices. This prohibition aims to eliminate potential risks associated with these devices and promote safer gambling experiences.
Ban on Cumulation of Online Licences: The new laws also prohibit the cumulation of online licenses on the same website. This measure seeks to prevent operators from exploiting multiple licenses to maximise their reach and potentially exploit vulnerable players.
Ban on Gifts/Bonuses/Free Games: Another noteworthy provision is the ban on offering gifts, bonuses, or free games to players. This restriction aims to minimise the potential for excessive gambling and the associated risks it may pose to vulnerable individuals.
Ban on Advertising Games of Chance: The revised regulations also introduce a ban in principle on advertising games of chance. This change intends to reduce the exposure of individuals to gambling advertisements, particularly targeting vulnerable populations, such as minors and problem gamblers.
Age Limit of 21 Years and Refund in Case of No Control: To ensure effective age verification and compliance with the new regulations, individuals who fail to provide proof of age will be eligible for refunds. This provision emphasises the importance of age control measures and strengthens the responsibility of operators in verifying the age of their customers.

The raised legal gambling age in Belgium will have implications for both operators and players within the country’s gambling industry. For operators, it means implementing necessary changes to comply with the new regulations and adapt their marketing strategies to adhere to the ban on advertising games of chance. Additionally, operators will need to ensure strict age verification processes to prevent minors from accessing gambling services.

Players, particularly those between the ages of 18 and 21, will be directly affected by the increase in the legal gambling age. Those who were previously eligible to participate in certain gambling activities may now need to wait until they reach the age of 21. However, it is essential for players to understand that this change is intended to protect them from any potential harm associated with underage gambling. Responsible gambling practices and adherence to legal age limits are crucial for maintaining a safe and enjoyable gambling environment.

While the decision to raise the legal gambling age has been made with the best intentions, there are concerns and criticisms regarding certain aspects of the revised regulations. One notable concern is the potential for the new advertising restrictions to inadvertently benefit illegal operators. The Belgium Association of Gaming Operators (BAGO) has expressed opposition to a total ban on gambling advertising, arguing that it could make it more challenging for consumers to differentiate between legal and illegal operators.

Tom De Clercq, Chair of BAGO, emphasises the need for targeted advertising limitations rather than a blanket ban. BAGO advocates for limiting advertising, particularly through traditional media, but warns against the potential negative consequences of a total ban. They believe that a comprehensive approach that combines responsible advertising practices and effective regulation is key to maintaining a healthy and well-regulated gambling industry.

Latest News

Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

Published

14 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

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LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand

Published

18 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.

The Full Story

LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.

The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.

Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.

Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:

“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”

Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.

The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona

Published

18 hours ago

December 22, 2025

George Miller

Editor’s Take

Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).

The Full Story

Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.

Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.

Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.

Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.

Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.

Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.

Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.

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