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Belgium Makes Legal Age to Gamble at 21 from September

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Belgium regulators have made new amendments to the gambling laws in the country with the legal gambling age from 18 to 21. This move aims to align the age requirements for sports betting, arcades and bingo with those already in place for land-based casinos. The revised regulations are set to come into effect on September 1, 2024, and have been outlined in a press release by the Gaming Commission, as published in the Belgium Official Gazette.

The decision to increase the legal gambling age in Belgium is part of a broader effort to prioritise player safety and well-being. By raising the age limit, the authorities aim to provide a more secure environment for individuals engaging in gambling activities. The new legislation includes several other measures designed to safeguard players and ensure responsible gambling practices:

  • Prohibition of Devices “3.3”: The revised regulations include a ban on the use of specific gambling devices, known as “3.3” devices. This prohibition aims to eliminate potential risks associated with these devices and promote safer gambling experiences.
  • Ban on Cumulation of Online Licences: The new laws also prohibit the cumulation of online licenses on the same website. This measure seeks to prevent operators from exploiting multiple licenses to maximise their reach and potentially exploit vulnerable players.
  • Ban on Gifts/Bonuses/Free Games: Another noteworthy provision is the ban on offering gifts, bonuses, or free games to players. This restriction aims to minimise the potential for excessive gambling and the associated risks it may pose to vulnerable individuals.
  • Ban on Advertising Games of Chance: The revised regulations also introduce a ban in principle on advertising games of chance. This change intends to reduce the exposure of individuals to gambling advertisements, particularly targeting vulnerable populations, such as minors and problem gamblers.
  • Age Limit of 21 Years and Refund in Case of No Control: To ensure effective age verification and compliance with the new regulations, individuals who fail to provide proof of age will be eligible for refunds. This provision emphasises the importance of age control measures and strengthens the responsibility of operators in verifying the age of their customers.

The raised legal gambling age in Belgium will have implications for both operators and players within the country’s gambling industry. For operators, it means implementing necessary changes to comply with the new regulations and adapt their marketing strategies to adhere to the ban on advertising games of chance. Additionally, operators will need to ensure strict age verification processes to prevent minors from accessing gambling services.

Players, particularly those between the ages of 18 and 21, will be directly affected by the increase in the legal gambling age. Those who were previously eligible to participate in certain gambling activities may now need to wait until they reach the age of 21. However, it is essential for players to understand that this change is intended to protect them from any potential harm associated with underage gambling. Responsible gambling practices and adherence to legal age limits are crucial for maintaining a safe and enjoyable gambling environment.

While the decision to raise the legal gambling age has been made with the best intentions, there are concerns and criticisms regarding certain aspects of the revised regulations. One notable concern is the potential for the new advertising restrictions to inadvertently benefit illegal operators. The Belgium Association of Gaming Operators (BAGO) has expressed opposition to a total ban on gambling advertising, arguing that it could make it more challenging for consumers to differentiate between legal and illegal operators.

Tom De Clercq, Chair of BAGO, emphasises the need for targeted advertising limitations rather than a blanket ban. BAGO advocates for limiting advertising, particularly through traditional media, but warns against the potential negative consequences of a total ban. They believe that a comprehensive approach that combines responsible advertising practices and effective regulation is key to maintaining a healthy and well-regulated gambling industry.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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