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Maggi renews its sponsorship with GIANTX
MAGGI, alongside its range of oriental noodles FUSIAN, consolidates its commitment to esports after renewing its sponsorship with GIANTX. MAGGI FUSIAN, which entered the competitive gaming sector in 2021, will continue for the fourth year as the official partner of Spain’s most decorated club and one of the most popular in Europe.
After establishing itself as one of the most relevant brands for the electronic sports audience, GIANTX and MAGGI FUSIAN are working on new formats and activations aimed at impacting the audience with a greater preference for content creation and gaming. This partnership will be reflected through GIANTX’s network of players and creators, who together with the organization’s profiles have over 23 million followers. Additionally, MAGGI FUSIAN will have visibility on GIANTX’s social media channels and various broadcasting platforms, as well as on its physical and digital supports.
The more competitive aspect will also be supported, as the brand belonging to the multinational Nestlé will once again accompany GIANTX in its communications and sporting milestones. MAGGI FUSIAN entered the esports universe in 2021 and alongside GIANTX has become one of the most recognized brands in the sector. These are four years of joint successes, during which GIANTX has established itself in the elite of international esports, with a presence in the LEC and VCT, the main European leagues of League of Legends and Valorant, respectively.
The renewal of the agreement was announced with a fun spot starring Th3Antonio and Feisty, players from the GIANTX Pride team, which competes in Superliga, the national League of Legends tournament. In this piece, Th3Antonio, one of the most emblematic Spanish League of Legends players, asks for help from his Korean teammate Feisty to make the team oriental, like the MAGGI FUSIAN, and thus improve their performances on the server. Asian teams are indeed the best in the world in this video game. GIANTX is the club that has lifted the Superliga trophy the most times, with seven titles.
Luis García, Commercial Director of GIANTX, highlights: “We are going to make four years with Maggi FUSIAN, which confirms the good harmony that both companies have maintained from the very beginning, as well as the impact of the brand within esports and its community. The strategy for 2024 involves content creation and entertainment. We are confident that our fans and all gaming enthusiasts will be delighted with everything we have prepared.”
Elena Ferran, Brand Manager of MAGGI FUSIAN, emphasizes: “We are very proud to continue introducing MAGGI FUSIAN’s palm oil-free noodles to the esports audience. With this alliance, we are convinced that we will continue to grow alongside GIANTX.”
About GIANTX GIANTX is a leading global brand competing in electronic sports, created following the merger of Giants Gaming and Excel Esports in December 2023. The organization boasts top-tier talent in several of the major video game titles. It is a founding member of two of the most impactful and relevant esports competitions internationally, namely the prestigious League of Legends EMEA Championship (LEC) and Valorant Champions Tour EMEA (VCT) by Riot Games, in addition to having other professional teams and players. With headquarters in London, Malaga, and Berlin, the organization has one of the most loyal and passionate fan bases in Europe, consisting of over 23 million fans.

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ELA Games Casts Its Latest Spell with Witches’ Book
Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
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ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
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The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
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Gaming in Germany Conference confirms new speakers, breakout program
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The Gaming in Germany Conference, which will take place November 11 in Berlin, has added several new speakers to its already impressive agenda.
Sebastian Buchholz, Head of Licensing and Market Supervision, Gemeinsame Glücksspielbehörde der Länder (GGL), will deliver the event’s keynote address.
The operator’s perspective will be well represented at this year’s Gaming in Germany Conference, with Christian Heins, Director iGaming Tipico; Alex Green, Vice President – Games, ZEAL Network; and Ewout Keuleers, former General Counsel, Kindred Group all confirmed to make an appearance at our event.
Naturally, attendees will also hear from both German and European trade associations, with Dr. Dirk Quermann, President, Deutscher Online Casinoverband (DOCV); Mathias Dahms, President, Deutscher Sportwettenverband (DSWV); and Maarten Haijer, Secretary General of the European Gaming and Betting Association (EGBA) contributing.
Willem van Oort, founder of Gaming in Germany commented: “I am extremely pleased with this year’s speaker lineup. I think it speaks of the relevance of our event, and especially the key topics that we are highlighting this year: the threat of the black market and the evaluation of the 2021 State Gambling Treaty. I see that licensed operators are highly committed to making the German iGaming market more sustainable and competitive and I am very happy that we are trusted to play a role in promoting fruitful discussion and debate on these topics.”
“As the event takes place while the evaluation of the 2021 State Gambling Treaty is ongoing, this is certainly the time to be part of the conversation,” van Oort added.
Breakout program and networking opportunities
In addition to its main program, the Gaming in Germany Conference will also feature several highly practical breakout sessions on data compliance, game certification, RG, live casino, eSports, and much more.
The full agenda, including breakout program, is available here.
In addition to a loaded program, the Gaming in Germany Conference also offers plenty of networking opportunities during pre-conference dinner, coffee breaks, lunch, and concluding networking drinks.
Practical information
The 2025 Gaming in Germany Conference takes place Tuesday, November 11, 2025, at the DoubleTree Hilton Ku’damm in Berlin – just 100 meters from the magnificent Kurfürstendamm.
The post Gaming in Germany Conference confirms new speakers, breakout program appeared first on European Gaming Industry News.
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