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Maggi renews its sponsorship with GIANTX

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MAGGI, alongside its range of oriental noodles FUSIAN, consolidates its commitment to esports after renewing its sponsorship with GIANTX. MAGGI FUSIAN, which entered the competitive gaming sector in 2021, will continue for the fourth year as the official partner of Spain’s most decorated club and one of the most popular in Europe.

After establishing itself as one of the most relevant brands for the electronic sports audience, GIANTX and MAGGI FUSIAN are working on new formats and activations aimed at impacting the audience with a greater preference for content creation and gaming. This partnership will be reflected through GIANTX’s network of players and creators, who together with the organization’s profiles have over 23 million followers. Additionally, MAGGI FUSIAN will have visibility on GIANTX’s social media channels and various broadcasting platforms, as well as on its physical and digital supports.

The more competitive aspect will also be supported, as the brand belonging to the multinational Nestlé will once again accompany GIANTX in its communications and sporting milestones. MAGGI FUSIAN entered the esports universe in 2021 and alongside GIANTX has become one of the most recognized brands in the sector. These are four years of joint successes, during which GIANTX has established itself in the elite of international esports, with a presence in the LEC and VCT, the main European leagues of League of Legends and Valorant, respectively.

The renewal of the agreement was announced with a fun spot starring Th3Antonio and Feisty, players from the GIANTX Pride team, which competes in Superliga, the national League of Legends tournament. In this piece, Th3Antonio, one of the most emblematic Spanish League of Legends players, asks for help from his Korean teammate Feisty to make the team oriental, like the MAGGI FUSIAN, and thus improve their performances on the server. Asian teams are indeed the best in the world in this video game. GIANTX is the club that has lifted the Superliga trophy the most times, with seven titles.

Luis García, Commercial Director of GIANTX, highlights: “We are going to make four years with Maggi FUSIAN, which confirms the good harmony that both companies have maintained from the very beginning, as well as the impact of the brand within esports and its community. The strategy for 2024 involves content creation and entertainment. We are confident that our fans and all gaming enthusiasts will be delighted with everything we have prepared.”

Elena Ferran, Brand Manager of MAGGI FUSIAN, emphasizes: “We are very proud to continue introducing MAGGI FUSIAN’s palm oil-free noodles to the esports audience. With this alliance, we are convinced that we will continue to grow alongside GIANTX.”

About GIANTX GIANTX is a leading global brand competing in electronic sports, created following the merger of Giants Gaming and Excel Esports in December 2023. The organization boasts top-tier talent in several of the major video game titles. It is a founding member of two of the most impactful and relevant esports competitions internationally, namely the prestigious League of Legends EMEA Championship (LEC) and Valorant Champions Tour EMEA (VCT) by Riot Games, in addition to having other professional teams and players. With headquarters in London, Malaga, and Berlin, the organization has one of the most loyal and passionate fan bases in Europe, consisting of over 23 million fans.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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