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Win Stategy: Product Orientation
Andrei Aleksandrov, MEGAPARTNERS’ CPO, spoke about what a product-oriented approach in the iGaming industry is, answered the question what product issues and challenges he faced when he joined MEGAPARTNERS, and shared the company’s immediate plans and updates in terms of product in 2024.
The product-oriented approach focuses on aligning all aspects of the business with the product’s strategic goals. It takes a holistic view of the entire product lifecycle, from idea to realisation. It emphasises customer needs, market trends, and iterative development.
MEGAPARTNERS chose this approach because it fosters a deep understanding of customer pain points, enables rapid adaptation to market changes, and promotes a culture of continuous improvement. It brings cross-functional teams together to achieve a common goal, ensuring that product development is synchronised with user needs and industry dynamics.
AI will profoundly impact the development of online casinos, improving personalisation, security, and the overall user experience. For example, AI-powered recommendation systems can analyse player behaviour to offer personalised game selection, promotions, or even betting strategies, creating a more individualised and engaging experience.
In addition, AI algorithms can play a significant role in fraud detection and prevention by identifying unusual patterns in user activity and ensuring a safe gaming environment. Moreover, chatbots driven by natural language processing can provide instant customer support, answer queries, and guide players seamlessly.
Retention and product development are inextricably linked, and internal retention is paramount to building a solid product. A robust retention strategy involves understanding user behaviour, analysing data, and continually optimising the product to meet growing expectations of users.
By carefully monitoring user interactions and addressing pain points through product improvements, internal retention efforts help build a loyal user base. A strong product attracts new users and retains existing ones through a continuous and evolving experience. Regular feature updates, personalised content, and targeted promotions based on internal retention information are crucial in driving user engagement and satisfaction.
Plans and updates of MEGAPARTNERS in 2024
We have a lot of changes ahead of us; apart from launching new projects, we have established processes to improve the current ones. Consequently, we are preparing a major update for Betsomnia: we have entirely redesigned our front end, organised a global brand concept, and a new loyalty programme, and are already drafting the layout.
Among other things, we have changed our approach to creating new brands, and all our new brands will be able to compete with the market leaders regarding functionality and visuals. We are also expanding our presence in different geographies and restoring mass traffic purchases of old brands, so that we can confidently say that we are increasing our turnover, workload, and expanding our team.
As part of the team expansion, we are also planning to create our own retention and support departments, and we are already working on developing our own analytical tools to compete with other offers on the market.

Latest News
Team Vitality and Bodyguard publish first report on online hate and toxicity in esports
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- To mark Mental Health Awareness Week and World Mental Health Day, Team Vitality and Bodyguard have released a report investigating online hate and toxicity within esports.
- The findings highlight the urgent need to provide a safe, inclusive, and positive online environment for players, fans, and professionals.
- This initiative is part of the KARE program launched by Team Vitality in 2023. Supported since its launch by its partner EVNIA (Philips’ gaming monitor brand), KARE focuses on three pillars: awareness, prevention and action, to make mental health a central priority in esports and gaming.
Key figures
(August 1 – October 6, 2025)
- 19 accounts linked to Team Vitality were protected by Bodyguard: both male and female players, and official accounts.
- Over 57,000 messages were analysed, including more than 2,000 blocked by Bodyguard to ensure a safer and more inclusive environment.
- More than 4.5 million followers of the 19 accounts protected by Bodyguard benefited from this protection across Instagram, TikTok, Twitch, X and YouTube.
- The rate of hateful messages was 3.6%, slightly below the esports average of 4.2%, showing that the measures put in place are starting to have an impact.
- Over 10% of messages were positive, a result in line with industry standards.
For the first time in France, an esports club is taking a stand against hate and toxicity online. A leader in both the French and international scenes, Team Vitality and its partner EVNIA have joined forces with Bodyguard, a technology solution that allows brands and platforms to moderate texts, comments, images, and videos across their online accounts in real time.
This initiative is part of the KARE program, launched by Team Vitality in 2023. The shared goal is to protect the mental health of those involved in esports, support their performance, and provide the community with a safer environment. Together, the three organisations are fostering a healthy and positive environment within the esports industry.
Tens of thousands of hate messages controlled
As Team Vitality regularly competes in the world’s biggest tournaments, from the Esports World Cup to Rocket League Worlds, their players and talents are directly exposed to online hate.
Since August 1, 19 official club accounts have been protected by Bodyguard. Thanks to its hybrid AI technology combined with human expertise, Bodyguard can detect, analyse, and remove toxic content in real time, based on the custom moderation rules tailored and set by Team Vitality. As a result, over 2,000 hateful messages have already been blocked, mainly on Team Vitality’s X and Instagram accounts, where toxicity rates reach 4.6% and 2.5% respectively.
Since August 1, approximately 4.5 million followers of the 19 accounts protected by Bodyguard have benefited from this protection against toxic messages. These messages are far from harmless: they include violent attacks related to performance, calls to exclude certain players, racist, homophobic, fatphobic, or religious insults, as well as threats targeting players’ families. Some users repeatedly post toxic messages, which can make up as much as 80% of their comments. This kind of online abuse, if left unchecked, can have serious consequences on a player’s mental health and performance.
“In esports, just like in traditional sports, online hate can destroy careers. With Bodyguard, we protect both the players and the passion of millions of fans,” explains Charles Cohen, Founder and CEO of Bodyguard.
“In esports, the pressure doesn’t stop when the match ends. It often continues on social media, where every decision and action is scrutinised. After a win, messages can be friendly and supportive, but after a loss, they often become a heavy burden. For a coach, as well as for the players, this constant pressure eventually takes its toll. It’s essential to protect our teams and stay on the right path, even when the online storm feels more intense than the match itself,” says James “Mac” MacCormack, League of Legends coach at Team Vitality.
Toxicity under control, but still worrying
Sport or esports, the challenge remains the same. Insults, hate speech, and online harassment can have devastating effects on an athlete, impacting their confidence, morale, and performance. For Team Vitality, 3.6% of messages are hateful, slightly below the esports average of 4.2%, showing that the measures put in place are beginning to pay off, including the partnership with Bodyguard, awareness initiatives, engagement with the community, etc. In comparison, football is less exposed to toxicity (3%), but much more affected by unwanted content (3.5% versus 1% for esports).
“Social media is everywhere, and in esports, its influence has become immense. For a player, or even a staff member, positive messages can be a source of comfort – but when they’re not, they can hurt, corrode, and sometimes even gradually destroy someone. This constant exposure pushes people to question and doubt themselves, and not always in a healthy way. It’s essential to find a balance and set boundaries. In this fight, Bodyguard is a true ally.” says Fabien Devide, known as “Neo”, President and co-founder of Team Vitality.
Creating a more respectful and accessible environment for everyone
By its very nature, esports thrives on social media and streaming – spaces where passionate communities react and share their emotions in real time. While this constant exposure fuels fans’ enthusiasm and attachment, it also comes with above-average levels of toxicity, highlighting the urgent need to protect esports players and safeguard their mental well-being.
The joint report by Bodyguard x Team Vitality clearly illustrates this dual reality. On one hand, 10% of messages received by Team Vitality are positive, a figure in line with industry standards. Esports fans particularly enjoy video content, vlogs, interviews, and behind-the-scenes footage, reflecting real loyalty and solidarity towards their club. However, this encouraging signal contrasts with traditional sports: in football, nearly one in four messages is positive (24%), while esports caps at around 18%.
This gap highlights a specific challenge: esports fans express their enthusiasm as much through criticism and toxic comments as through passion, making moderation essential. While esports remains more exposed to online hate than traditional sports, Team Vitality, EVNIA, and Bodyguard show that with innovative solutions, it is possible to reduce toxicity and protect the community.
A pioneer in its approach, Team Vitality is raising awareness of the need to mitigate this online harassment. With Bodyguard, the club is paving the way for an esports environment where performance, inclusion, and freedom of expression coexist. This strong commitment is reflected in concrete tools to protect the community, players, and staff from the excesses of online hate.
The post Team Vitality and Bodyguard publish first report on online hate and toxicity in esports appeared first on European Gaming Industry News.
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CurrencyMe Appoints Mark McGuinness as Head of iGaming and Tech Services
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CurrencyMe Limited, the FX and banking consultancy founded by entrepreneur Craig Wolstencroft, has announced the appointment of Mark McGuinness as Head of iGaming and Tech Services.
In this newly created role, McGuinness will spearhead CurrencyMe’s growth in the iGaming and technology sectors, delivering tailored FX, payments, and banking solutions to companies operating across international markets. He will focus on helping businesses manage multi-currency operations, streamline payments, and access secure Tier 1 banking services in offshore jurisdictions.
With a strong background in sector for over 25 years, McGuinness has held many senior roles and has worked with several well-known brands in B2C ( operators ) and B2B ( platforms )His expertise will strengthen CurrencyMe’s ability to support businesses navigating complex financial environments.
“Mark’s appointment reflects our commitment to building sector-specific expertise at CurrencyMe,” said Craig Wolstencroft, Owner and Managing Director of CurrencyMe. “The iGaming and tech industries are fast-moving and highly international, and Mark’s experience will allow us to deliver solutions that meet the exact needs of these clients.”
Commenting on his new role, McGuinness said: “I’m delighted to join CurrencyMe at such an exciting stage of growth. iGaming and tech businesses demand innovative, reliable, and compliant financial solutions, and I look forward to helping our clients achieve greater efficiency and confidence in their global operations.”
McGuinness’ appointment strengthens CurrencyMe’s growing leadership team and underlines the firm’s ambition to expand its presence in high-growth international industries.
The post CurrencyMe Appoints Mark McGuinness as Head of iGaming and Tech Services appeared first on European Gaming Industry News.
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Endorphina Releases Sloteus Gold – A Royal Treasure Adventure Slot
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Endorphina, a B2B casino software provider and industry leader, has announced the release of its newest title, Sloteus Gold. Featuring 5 reels, 4 rows, 25 fixed paylines, and a royal treasure narrative, Sloteus Gold is now available in online casinos.
This new Endorphina slot invites players on a royal adventure for King Sloteus’ Gold, where valuable coins with multipliers up to x15 are in play. The objective is simple: get on the king’s good side and prove your worth to secure your spot as a leader. King Sloteus has prepared special rewards for his most loyal subjects – and the biggest one is his crown.
Sloteus Gold offers thrilling features, including Expanding Wilds, Free Games with Expanding Wilds on every spin, and a Gold Hold Bonus Game featuring 4 different jackpots – MIN, MID, MAX, and ULTRA, offering a reward of 1000x total bets. The slot’s crisp visuals and immersive sound design were created to fully engage players in the royal adventure.
Do you have what it takes to impress King Sloteus and become the next ruler of the kingdom? Try the Sloteus Gold demo endorphina.com/games/sloteus-gold.
The post Endorphina Releases Sloteus Gold – A Royal Treasure Adventure Slot appeared first on European Gaming Industry News.
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