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Win Stategy: Product Orientation

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Andrei Aleksandrov, MEGAPARTNERS’ CPO, spoke about what a product-oriented approach in the iGaming industry is, answered the question what product issues and challenges he faced when he joined MEGAPARTNERS, and shared the company’s immediate plans and updates in terms of product in 2024.

The product-oriented approach focuses on aligning all aspects of the business with the product’s strategic goals. It takes a holistic view of the entire product lifecycle, from idea to realisation. It emphasises customer needs, market trends, and iterative development.

MEGAPARTNERS chose this approach because it fosters a deep understanding of customer pain points, enables rapid adaptation to market changes, and promotes a culture of continuous improvement. It brings cross-functional teams together to achieve a common goal, ensuring that product development is synchronised with user needs and industry dynamics.

AI will profoundly impact the development of online casinos, improving personalisation, security, and the overall user experience. For example, AI-powered recommendation systems can analyse player behaviour to offer personalised game selection, promotions, or even betting strategies, creating a more individualised and engaging experience.

In addition, AI algorithms can play a significant role in fraud detection and prevention by identifying unusual patterns in user activity and ensuring a safe gaming environment. Moreover, chatbots driven by natural language processing can provide instant customer support, answer queries, and guide players seamlessly.

Retention and product development are inextricably linked, and internal retention is paramount to building a solid product. A robust retention strategy involves understanding user behaviour, analysing data, and continually optimising the product to meet growing expectations of users.

By carefully monitoring user interactions and addressing pain points through product improvements, internal retention efforts help build a loyal user base. A strong product attracts new users and retains existing ones through a continuous and evolving experience. Regular feature updates, personalised content, and targeted promotions based on internal retention information are crucial in driving user engagement and satisfaction.

Plans and updates of MEGAPARTNERS in 2024

We have a lot of changes ahead of us; apart from launching new projects, we have established processes to improve the current ones. Consequently, we are preparing a major update for Betsomnia: we have entirely redesigned our front end, organised a global brand concept, and a new loyalty programme, and are already drafting the layout.

Among other things, we have changed our approach to creating new brands, and all our new brands will be able to compete with the market leaders regarding functionality and visuals. We are also expanding our presence in different geographies and restoring mass traffic purchases of old brands, so that we can confidently say that we are  increasing our turnover, workload, and expanding our team.

As part of the team expansion, we are also planning to create our own retention and support departments, and we are already working on developing our own analytical tools to compete with other offers on the market.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship

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Snooker fans at this year’s World Championship will get the chance to pocket £25,000 if they witness a 147 maximum break – thanks to bookies Midnite.

Midnite are the official betting and casino partner of this year’s tournament. To celebrate, they are pledging to give away the cash prize to a random member of the Crucible crowd whenever a maximum goes in.

The Midnite Maximum will see a seat number randomly selected at the start of every session and – if a player completes a 147 break – the lucky fan in the audience will collect £25,000.

A 147 maximum is the holy grail of snooker achievements and there have been 14 in crucible history – including two during the tournament in 2023.

Jackson Page made snooker history this week, becoming the first player to complete two maximum breaks in a single pro match on his way to victory over Allan Taylor in the World Championship qualifiers.

Midnite’s sportsbook was launched in 2018 by Nick Wright and Daniel Qu, who previously created daily fantasy sports platform Dribble in partnership with Sky Bet. Midnite added horse racing and casino to the product mix in 2023 and Midnite’s team has grown from 60 to 110 over the past 12 months.

Co-founder Wright said: “At Midnite, we’re passionate about bringing fans closer to the games they love.

“The Crucible theatre is one of the most intimate venues in world sport and it is never more electric than when a player is closing in on a maximum break.

“With Midnite Maximum, our aim is to bring fans even closer to the emotion and tension that the players experience when achieving snooker perfection.” 

Earlier this month, Midnite was announced as the official UK betting and casino partner of the 2025 World Snooker Championship.

To take part in the Midnite Maximum giveaway, fans need to be aged 18 and older and opt-in before the start of play at every session at the Crucible.

The post Midnite to give away £25k for every 147 maximum at this year’s Snooker World Championship appeared first on European Gaming Industry News.

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CSGORoll Launches New Promo Code” VIP100” for All Players

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CSGORoll, the #1 CS:GO gambling site since 2016, has released a new promo code available for all players: VIP100. The CS:GO casino decided to share this bonus code after reaching a key milestone: receiving over 3.7M monthly visitors per month, ranking it as the most popular skins gambling site in 2025.

CSGORoll stated this new promo code – VIP100 – is a way to thank all the players who have made it possible for CSGORoll to become the top-rated CS2 gambling site nowadays. From high rollers to players just getting started on skins gambling, this exclusive promo code offers exclusive rewards such as free CS:GO Cases, CS:GO skins, deposit bonuses, free coins, and more to all new and existing players at CSGORoll.com.

To make it easy for all players to redeem this new promo code, CSGORoll has also released a step-by-step tutorial on how to claim it easily:

  • Visit CSGORoll.com
  • Sign up or log into your account
  • Head over to the “Rewards” section
  • Enter the new promo code “VIP100”
  • Click on “Claim”
  • CSGORoll is going to credit your account instantly with the new bonuses and promos

New and existing players can follow the instructions shared by CSGORoll to redeem the promo code “VIP100” and obtain its linked bonuses and promotions instantly and for free.

CSGORoll has also released a detailed overview on the bonuses and promos players can obtain by claiming the newly-released promo code “VIP100”:

  • 3 free CS:GO cases
  • Free CS:GO skins
  • 5% extra on your first deposit
  • Enable free daily CS2 cases
  • Access to all the new Giveaways (worth up to $500K)

The VIP100 is available right now and players can claim it instantly by following the tutorial shared by CSGORoll. The promo code does not require players to make a first deposit in order to obtain the free CS:GO cases, free skins and free daily cases. However, to claim the 5% first deposit bonus, it’s mandatory to make a minimum deposit of 10 coins.

“Players are at the heart of everything we do at CSGORoll” — “The promo code VIP100 is our way of giving back to all the players who have helped us build and grow CSGORoll since 2016, and we have made sure to rewards players with the exact type of bonuses they like: free cases, free coins and extra money on deposits”.

CSGORoll analyzed the current state of the CS2 and skins gambling industry before releasing the promo code “VIP100”, in order to offer more than their competitors. Because nowadays players have more options than back in 2016, and hence, the company has made it clear that the promo code VIP100 is the most rewarding promo available in the CS2 gambling industry nowadays.

Furthermore, the company stated they decided to make the promo code 100% free, to make sure all players can benefit from it equally. In addition, it’s available for all games listed at CSGORoll.com, because the CS2 casino wants to bring players the freedom to use the bonuses of the promo code as they seem fit, and allow new players to understand why CSGORoll is their best option for playing skins gambling games online in 2025.

“The mission of CSGORoll is to offer players a new type of online gambling experience, hence why we accept small deposits and wagers in all of our games. Likewise, we wanted to make sure all players, from high rollers and seasoned players to beginners just testing the waters, can take advantage of the promo code VIP100. And we believe we have accomplished it based on the feedback we have received”.

The promo code VIP100 has already been claimed by thousands of players since its release, which further confirms the outstanding and rapidly-growing popularity of CSGORoll. Furthermore, it also validates the legitimacy of the promo code and its bonuses, especially since over 3.7M visitors land on CSGORoll.com every month, from which an important percentage claim the promo code “VIP100”.

The skins gambling site has confirmed that the promo code is going to remain active until the end of 2025, to give all players a fair chance at claiming it and enjoying its benefits.

The company has also stated that players are free to use and wager the bonuses of the promo code VIP100 as they seem fit. From wagering the free skins and coins on CS:GO Crash, CS:GO Roll or CS:GO Dice, to sending the skins straight to your CS2 inventory, CSGORoll has brought players the freedom to use the VIP100 according to their needs and goals.

As the CS:GO gambling industry keeps getting busier and more competitive, operators such as CSGORoll recognize the importance of staying relevant, and one of the most effective ways to accomplish it is by giving back value to the players. “Gratitude goes a long way, especially in such a competitive and always-evolving industry” – “The promo code VIP100 is a great proof of it, and we’re sure players are going to love it, and a result, they’re going to help us turn CSGORoll into an even bigger giant”. 

The post CSGORoll Launches New Promo Code” VIP100” for All Players appeared first on European Gaming Industry News.

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Playbook Fusion secures UK Gambling Commission licence

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Playbook Fusion has been awarded a supplier licence from the UK Gambling Commission, granting it access to one of the most significant online betting markets in the world.

The approval means Playbook Fusion can offer its flagship Playbook Football™ title to UK-licensed operators for the first time, building yet more momentum behind the rising star studio.

Playbook Fusion made its debut in June 2024 with a mission to bring never-seen-before sports gaming content to the market.

This is done by enabling the worlds of sports betting and mobile/video gaming to collide in an entirely new genre of immersive sports-themed games.

Playbook Fusion’s unique wagering experience is showcased through Playbook Football™, a football strategy betting game where players build their own teams, compete in matches, earn rewards and climb divisions while placing bets.

UK operators who have an RGS integration with Games Global will be able to get first access to Playbook Football™.

Steve RogersFounder and CEO of Playbook Fusion, said: “Securing our licence from the UK Gambling Commission is a key moment for Playbook Fusion, granting us access to one of the most established online gambling markets in the world. 

“Being able to satisfy the stringent criteria set out by the UKGC is a testament to the strength of the team which we have built at Playbook Fusion and, to achieve this milestone within such a short time period, is an accomplishment that we’re incredibly proud of. “

The post Playbook Fusion secures UK Gambling Commission licence appeared first on European Gaming Industry News.

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