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Square in the Air Launches Disc Jockeys Podcast with Proceeds to go to Injured Jockeys Fund
New podcast series launched where jockeys are interviewed about their favourite music
Episode one features former National Hunt jockey Tom Scudamore’s stories of celebrating nuns, dream rides that never were and more
Future episodes to feature Barry Geraghty, Harry Cobden, Peter Scudamore and others
Creative marketing agency Square in the Air has today launched a brand new horse racing and music-themed podcast entitled Disc Jockeys in aid of the Injured Jockeys Fund.
The weekly show sees host Chris Barnett chat to some of the biggest names in racing with the likes of Tom Scudamore, Barry Geraghty and Harry Cobden looking back on the key moments in their careers through five carefully selected musical tracks.
Square in the Air will donate £250 per episode to the Injured Jockeys Fund on behalf of each guest and are encouraging listeners to also pledge support. Each show will also be available on Spotify.
- Listen via Spotify: https:// Open.Spotify .com/show/07x8I2CXRZSZJ7jPSyZS4T?si=654e7ca7f642459c
- Donate via JustGiving: https:// www. JustGiving .com/page/sitadiscjockeys
Episode One: Tom Scudamore stars in Episode One, discusses celebrating nuns and his dream ride that never was, Vautour
Former National Hunt jockey Tom Scudamore reflects on his glittering career in the saddle and among his tales he recalls his first racing memory, the moment when his Catholic school teacher cheered home his dad’s 1988 Champion Hurdle win on Celtic Shot.
“I remember being picked up from school and we were sat in the car listening to the radio,” Scudamore said. “I was at a Catholic school at the time and as Celtic Shot crossed the line, my teacher, who was a nun, came flying across the road waving her arms. She wouldn’t have had a bet on it for a number of reasons, however she must have followed the racing and found some divine inspiration from my father’s success that day.”
The 41-year-old rode against some of racing’s greats such as Kauto Star and Denman but it was the Willie Mullins-trained Vautour who Scudamore really wanted to have sat on.
“There were so many different horses which I loved throughout the different generations,” Scudamore said. “I had huge affection for both Kauto Star and Denman but the one I would have most liked to have sat on would be Vautour, a horse unfortunately who never got to fully prove his potential.
“When he won the Supreme Novices’ Hurdle in 2014, it was the best performance I ever got beaten by. The gallop he was able to maintain would’ve won the Champion Hurdle that year. He was just so exuberant and looked like he would’ve been a lot of fun to ride.”
Self-confessed music fanatic Scudamore also picked The Rolling Stones as the song that best describes the Cheltenham Festival for him.
“If the Cheltenham Festival was a song, it would be ‘Start Me Up’ by The Rolling Stones,” Scudamore said. “When I went to see the Stones, they opened with this and when Keith [Richards] played that first chord with the fireworks, it reminds me of the roar when the tape goes back for the Supreme Novices’ Hurdle; an amazing moment.”
“We are very lucky at Square in the Air to work with some of the biggest names in horse racing and we thought we could use our relationship with them to help the Injured Jockeys Fund; a charity that does such great work for the racing industry,” the Managing Director for Square in the Air, Bill Esdaile, said. “We’ve got some fantastic guests including Tom and Peter Scudamore, Barry Geraghty and Harry Cobden and the stories they tell through music are brilliant. It’s a great way to learn more about several racing idols, ahead of a celebration in racing this spring.
“We plan to carry the feature over to the flat season and as a business we will donate at least £5,000 to a wonderful cause.”
“We are grateful to Square in the Air for supporting the Injured Jockeys Fund with its new podcast, Disc Jockeys,” the Chief Executive for the Injured Jockeys Fund, Lisa Hancock, said. “They’ve got some great guests involved and we’ve no doubt each show will be fun and informative to listen to. We are hugely grateful for the donation each episode will provide.”
“This is a unique series that combines the best memories of some of the biggest names in racing with some of their favourite music tracks,” Barnett said. “It’s the perfect combination of music and conversation podcast for every racing fan around the world.
“I feel very honoured to have the opportunity to chat to such leading names in the horse racing industry, allowing the audience a chance to discover so much more about our guests, both on and off the racecourse, while knowing they’re helping to donate to a wonderful charity in the Injured Jockeys Fund.”
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Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans
Reading Time: 2 minutes
Soft2Bet has launched TopBet.ro, a new Romanian sportsbook designed to cater to local habits and preferences. Built with a clear focus on motorsport and match-day culture, the brand combines competitive odds and fast mobile journeys with an auto-themed identity that resonates with local fans.
From launch, TopBet.ro has been tuned to the way Romanians follow sport. Football and motorsport are front and centre, with timely markets, match-day boosts and content that reflects supporters’ weekly rituals. Romania’s proximity to major European circuits and easy short-haul travel make it a natural home for motorsport fans, and TopBet.ro responds with creative campaigns, themed missions and seasonal offers built around grand prix weekends. The same care is evident throughout the interface: clear navigation, quick bet placement, and a clean, mobile-first design.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “With TopBet.ro, we set out to create a brand that feels Romanian from the first tap, then added MEGA missions and challenges that turn derby days and grand prix weekends into journeys people return to. What we prove on our own brands becomes the toolkit we offer partners, combining culturally tuned products with measurable engagement and the ability to scale with minimal integration effort.”
Brand representative from TopBet.ro commented: “TopBet.ro is designed for Romanian fans who want more from every match. Together with Soft2Bet, we built a platform that connects sport, competition, and rewards in a way that feels natural and exciting. Our goal is to give every player the chance to experience the game like a champion.”
Alongside sports, TopBet.ro offers a comprehensive casino lobby for quick breaks or a change of pace, featuring popular slots, live dealer tables, and sports-themed titles, all delivered in a mobile-first format with clear navigation and quick load times. The experience is powered by Soft2Bet’s performance-first platform, which delivers speed, stability, and smooth gameplay, along with responsible play tools tailored to local requirements. A key part of this is MEGA (Motivational Engineering Gaming Application), the engagement engine that turns play into progress through missions, challenges and quests that unlock rewards and keep sessions fresh.
The approach has already proved successful in Romania, where seasonal quests and local events are firm favourites among players. By turning everyday actions into clear milestones and rewards, MEGA lifts session depth and repeat visits, helping first-time players become long-term customers.
The post Soft2Bet releases TopBet.ro in Romania with a motorsport‑inspired identity tailored to local fans appeared first on European Gaming Industry News.
Reading Time: 2 minutes
ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book
Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.
The Power of the Book
In the Witches’ Book, magic shimmers in every spin. Players aim to collect enchanted pages and experience the power of each witch’s most mythical spells.
Once players gather enough enchanted pages, they complete the spellbook and choose their witch and symbol to unlock the magical Free Spins. As the witches’ power grows, every symbol has the chance to transform into a Jackpot, turning ordinary spins into powerful, enriching moments.
A medium volatility level and 94.9% RTP ensure that wins are frequent even on the base game. Additionally, multiple surprise features can arise and spread across the 5×3 reel format, making each spin a potion of excitement.
ELA Games’ Magical Touch
Witches’ Book is an enchanting embodiment of ELA Games’ philosophy regarding creative innovation and a focus on engaging gaming experiences. The games’ animations, sound design, and dynamic mechanics blend to create an atmospheric game that will have players a part of the incantation.
Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “With Witches’ Book, our goal was to create a title that emphasises the visually-rich aesthetics that embody the atmosphere of the brooding festive season. Every feature and design element was meticulously crafted to keep players engaged and deliver value for our partners. Witches’ Book is an example of our development approach: leverage creativity to entertain players while driving meaningful performance results for operators.”
Discover Enchanting Riches Now
Players can dive into the mysterious world of magic and spells today, with powerful gameplay and immersive experiences.
Finish your incantation and cast a powerful, lucrative spell today.
The post ELA Games Casts Its Latest Spell with Witches’ Book appeared first on European Gaming Industry News.
Reading Time: 2 minutes
Lisbon’s streets set the pace for Season 2 of GR8 Tech’s Bet It Drives — the drive-time podcast where iGaming’s most interesting voices speak freely, in motion. Hosted by Yevhen Krazhan, Chief Sales Officer at GR8 Tech, each episode captures raw insight, candid stories, and the kind of energy you can only find on the road.
Episode 2 puts the spotlight on Tiago Pereira, Head of Portugal at LeBull.pt, the executive who helped turn a logo and a bull into one of the fastest-growing brands in Portugal’s regulated iGaming market. With more than 20 years in sports betting, affiliates, and casino operations at Placard.pt, Betano.pt, bet.pt, and Sportingbet, Tiago has led market entries, compliance frameworks, sponsorships, and full-funnel digital growth.
During the ride, Tiago opens up about:
- How he found his path and his journey from architecture and computer science to marketing.
- The history of LeBull.
- Portugal vs. Brazil: same language, different mindset: why copy-paste doesn’t work and true localization is key.
- The idea behind the LeBull Night Show, a weekly late-night comedy event.
- His failed marketing project.
- Trusting younger generations.
- His previous approach to marketing when he joined Betano in 2017.
- Why the Portuguese sports betting market relies on the casino vertical.
- The next chapter for affiliation.
- Network or Not Work: mascots, localization, and keeping support teams local.
- A small personal detail that’s still quietly visible online for those who know where to look.
- His Champion Rule: move forward with an “I need to get this done” mindset. Whatever happens, don’t stop. Stay consistent, keep moving forward, and the results will follow.
“Tiago showed us how to win a new market with discipline, curiosity, and the courage to keep moving forward,” said Krazhan.
Watch or listen to Season 2, Episode 2 with Tiago Pereira on:
Bet It Drives Season 2 kicked off with Rasmus Sojmark and keeps the pace with upcoming episodes featuring Kyrylo Korobka and Kelly Kehn. Buckle up. Lisbon’s just getting started.
The next chapter of iGaming belongs to those who play smart and play bold. Meet GR8 Tech at booth 5028-2 during SiGMA Central Europe 2025 in Rome, November 3–6, and discover the Heavyweight Rulebook built for operators ready to scale, localize, and win.
The post GR8 Tech’s Bet It Drives Hits the Portuguese Fast Lane with Tiago Pereira of LeBull.pt appeared first on European Gaming Industry News.
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