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Square in the Air Launches Disc Jockeys Podcast with Proceeds to go to Injured Jockeys Fund

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New podcast series launched where jockeys are interviewed about their favourite music

Episode one features former National Hunt jockey Tom Scudamore’s stories of celebrating nuns, dream rides that never were and more

Future episodes to feature Barry Geraghty, Harry Cobden, Peter Scudamore and others

Creative marketing agency Square in the Air has today launched a brand new horse racing and music-themed podcast entitled Disc Jockeys in aid of the Injured Jockeys Fund.

The weekly show sees host Chris Barnett chat to some of the biggest names in racing with the likes of Tom Scudamore, Barry Geraghty and Harry Cobden looking back on the key moments in their careers through five carefully selected musical tracks.

Square in the Air will donate £250 per episode to the Injured Jockeys Fund on behalf of each guest and are encouraging listeners to also pledge support. Each show will also be available on Spotify.

  • Listen via Spotify: https:// Open.Spotify .com/show/07x8I2CXRZSZJ7jPSyZS4T?si=654e7ca7f642459c
  • Donate via JustGiving: https:// www. JustGiving .com/page/sitadiscjockeys

Episode One: Tom Scudamore stars in Episode One, discusses celebrating nuns and his dream ride that never was, Vautour

Former National Hunt jockey Tom Scudamore reflects on his glittering career in the saddle and among his tales he recalls his first racing memory, the moment when his Catholic school teacher cheered home his dad’s 1988 Champion Hurdle win on Celtic Shot.

“I remember being picked up from school and we were sat in the car listening to the radio,” Scudamore said. “I was at a Catholic school at the time and as Celtic Shot crossed the line, my teacher, who was a nun, came flying across the road waving her arms. She wouldn’t have had a bet on it for a number of reasons, however she must have followed the racing and found some divine inspiration from my father’s success that day.”

The 41-year-old rode against some of racing’s greats such as Kauto Star and Denman but it was the Willie Mullins-trained Vautour who Scudamore really wanted to have sat on.

“There were so many different horses which I loved throughout the different generations,” Scudamore said. “I had huge affection for both Kauto Star and Denman but the one I would have most liked to have sat on would be Vautour, a horse unfortunately who never got to fully prove his potential.

“When he won the Supreme Novices’ Hurdle in 2014, it was the best performance I ever got beaten by. The gallop he was able to maintain would’ve won the Champion Hurdle that year. He was just so exuberant and looked like he would’ve been a lot of fun to ride.”

Self-confessed music fanatic Scudamore also picked The Rolling Stones as the song that best describes the Cheltenham Festival for him.

“If the Cheltenham Festival was a song, it would be ‘Start Me Up’ by The Rolling Stones,” Scudamore said. “When I went to see the Stones, they opened with this and when Keith [Richards] played that first chord with the fireworks, it reminds me of the roar when the tape goes back for the Supreme Novices’ Hurdle; an amazing moment.”

“We are very lucky at Square in the Air to work with some of the biggest names in horse racing and we thought we could use our relationship with them to help the Injured Jockeys Fund; a charity that does such great work for the racing industry,” the Managing Director for Square in the Air, Bill Esdaile, said. “We’ve got some fantastic guests including Tom and Peter Scudamore, Barry Geraghty and Harry Cobden and the stories they tell through music are brilliant. It’s a great way to learn more about several racing idols, ahead of a celebration in racing this spring.

“We plan to carry the feature over to the flat season and as a business we will donate at least £5,000 to a wonderful cause.”

“We are grateful to Square in the Air for supporting the Injured Jockeys Fund with its new podcast, Disc Jockeys,” the Chief Executive for the Injured Jockeys Fund, Lisa Hancock, said. “They’ve got some great guests involved and we’ve no doubt each show will be fun and informative to listen to. We are hugely grateful for the donation each episode will provide.”

“This is a unique series that combines the best memories of some of the biggest names in racing with some of their favourite music tracks,” Barnett said. “It’s the perfect combination of music and conversation podcast for every racing fan around the world.

“I feel very honoured to have the opportunity to chat to such leading names in the horse racing industry, allowing the audience a chance to discover so much more about our guests, both on and off the racecourse, while knowing they’re helping to donate to a wonderful charity in the Injured Jockeys Fund.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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