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The ANJ publishes its 2024/2026 strategic plan aimed at drastically reducing the proportion of excessive gamblers

Published

2 years ago

January 29, 2024

Reading Time: 3 minutes

Three years after its establishment and the introduction of the new gambling regulation, the ANJ is presenting its strategic plan for 2024-2026. The reduction of excessive gambling and the social damages it causes, as well as the protection of minors, are at the heart of its actions. To achieve this ambitious objective, which reflects a problem that is no longer individual but social, the ANJ is calling on all economic and institutional players concerned to work alongside it.

The first cycle of regulation under the aegis of the French Gambling Authority (ANJ) ended in 2023 with the observation that the gambling market was booming, with revenues of more than €13 billion, representing an increase of more than 50% since the opening of the market in 2011. Over the years, gambling has become a mainstream consumer product for people of all ages and from all walks of life: more than half of all French people now gamble, spending more than €55 billion each year. Gambling is at the heart of our societies, and this phenomenon can be observed in every European country.

However, gambling is not a product like any other, and it is the risks inherent in this activity that have justified the government’s implementation of a restrictive regulatory policy, which translates into a legal objective of limiting and supervising the supply and consumption of gambling. In 2019, the public authorities wanted to strengthen player protection and the ANJ was created with this objective in mind.

Although gambling operators have made significant progress in this area over the past three years, problem gambling still plays too large a role in the gambling market. In 2019, the Gambling Observatory estimated the number of at-risk gamblers at 1.4 million, including almost 400,000 at pathological level. In total, problem gambling accounts for more than 38% of the sector’s turnover and excessive gambling alone for 21%. These figures, which are due to be updated shortly, illustrate the reality of a social problem, particularly for young people, with collateral damage in the gambler’s in the gambler’s immediate environment: excessive debt, family problems, difficulties at school, etc.

In this context, the ANJ has been working with all stakeholders to define the new regulatory guidelines for the period 2024-2026. These place the protection of minors and the reduction of excessive gambling and the social damage it causes at the centre of the regulator’s activities, like a common thread that inspires all its actions.

The ANJ’s new roadmap is based on three fundamental pillars:

The first of these pillars, which reflects the public health implications of regulation, aims to drastically reduce the proportion and number of excessive gamblers in the gambling market. This key objective for the ANJ will require major efforts on the part of operators. It cannot be achieved without a coherent and balanced regulatory policy aimed at consolidating the French gambling market model.
At the same time, this requires the ANJ to continue its efforts to preserve the transparency and integrity of the sector, with the fight against illegal gambling at the forefront (second pillar), and to strengthen the economic dimension of regulation in order to gain a better understanding of market balances and provide solutions to the changes it is facing today (third pillar).

Finally, the strategic plan is based on three foundations that are the conditions for the success of its ambition: to make scientific knowledge of the market and gambling practices the compass of regulation; to embody, at national and European level, regulation based on dialogue and cooperation to drive the repositioning of the market; and finally, to position the ANJ as a laboratory for bold, effective and exemplary public action.

This is a critical time for the French gambling market: it can both destabilise and strengthen the French model. This strategic plan should help to strengthen the French regulatory model as an acceptable compromise between openness and protection.

Isabelle FALQUE-PIERROTIN, President of the ANJ, said: “After three years in office, we now believe that the regulation of gambling must take a turn that involves the market gradually moving towards a less intensive model. This voluntary target to reduce the number of excessive gamblers and to strengthen the protection of minors will be monitored over a period of 3 years and adjusted in line with monitoring indicators and prevalence studies. It can only be achieved if all the players join forces alongside the regulator to move the goalposts: gambling operators, public authorities, institutions, associations, etc. “

Link to the strategic plan

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From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

11 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

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‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

11 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

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Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

11 hours ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: