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FSB enhances Bet Builder offering with Shots On Target addition

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Award-winning sportsbook supplier boosts player prop opportunities within it’s proprietary sports
betting technology.

Global sports betting platform provider FSB has upgraded it’s proprietary Football Bet Builder product by adding Player Shots On Target markets into the wider offering.

The additional betting content will be integrated into FSB’s coverage across Europe’s top five leagues, major continental championships, a host of domestic cup competitions ranging from the FA Cup to the DFB Pokal, and all key international games.

This product enhancement adds further range to FSB’s end to end, in-house Bet Builder offering that already includes other player prop opportunities centred on cards and goals.

This news follows another successful year for the FSB sportsbook with record platform revenue achieved across horse racing’s marque events at Cheltenham and Royal Ascot and GLI certification for the vertical secured in South Africa.

Fred Palley, Head of Product at FSB, said: “This upgrade to our proprietary football Bet Builder product demonstrates our continued commitment to the enhancement of our high performance sportsbook.

The addition of these markets embellishes our entirely in-house Bet Builder offering and further establishes our position as one of the leading B2B sportsbook specialists.

George Miller began his career in content marketing before joining the HIPTHER team in 2016 as an Editor and Content Manager. His ability to distill complex regulatory data into newsworthy B2B content led to his appointment as Head of Content in 2017.…

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