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Alpha Affiliates Wraps Up a Successful 2023, Announcing the Winners of the Affiliate Race!

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Alpha Affiliates, the leading direct advertiser for the iGaming industry, proudly reflects on a year of great achievements and milestones. The company, known for its innovative approach to affiliate marketing in the iGaming sector, has experienced remarkable growth in all facets of its operations, solidifying its position as a leader in the industry.

To mark the occasion, Alpha Affiliates is proud to announce the winners of its inaugural Affiliate Race who will shortly be receiving their well-deserved rewards.

 

Significant Milestones and Market Expansion

In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.

Amidst rapid growth, Alpha Affiliates launched four new cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These additions to its portfolio not only showcased the company’s commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.

Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This geographic diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.

 

Partnerships, Collaborations and Awards

Alpha Affiliates celebrated its 11th anniversary in grand style by hosting a 200K EUR Affiliate Race for its partners, and hosting a milestone party in Cyprus, a testament to the company’s commitment to fostering a sense of community with its affiliate network. This is further exemplified by the new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News, and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.

The company also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, further cemented its status as an industry leader and innovator. During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it showcased a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.

 

The Affiliate Race 

Part of its creativity has come from launching innovative events and competitions. From October 15th to December 25th, Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots.

With over €200,000 at stake, the top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards. The top 5 will additionally be honored with exclusive branded rings, making this competition a remarkable success.

The race provided a unique opportunity to boost earnings, with similar opportunities ready for 2024 and beyond.

Affiliate managers will be personally reaching out to the winners very shortly.

 

Team Growth and Future Plans

The Alpha Affiliates team experienced substantial growth, with 30 new employees, including Irina Makarova as Chief Marketing Officer, and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December. Alpha Affiliates will be continuing to expand its workforce in 2024, and is expected to grow by a further 20% in the new year.

2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.

As part of its brand expansion, Alpha Affiliates looks to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA. The affiliate marketing company will also launch its brand new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.

The company is inspired to achieve further greatness in 2024, and hopes its efforts will be recognised by the industry with more prestigious awards next year.

Boris P, CEO at Alpha Affiliates commented: 2023 has been full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base. Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which  made this a resounding success.

Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents

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A partnership that transforms player support with cutting-edge AI agents purpose-built for iGaming, delivering faster resolutions, personalised experiences, and seamless integration into the EveryMatrix platform at scale.

EveryMatrix today announced a strategic partnership with Cevro AI, the leader in AI agents for iGaming customer support. This collaboration sets a new benchmark for player experience, as operators gain access to advanced generative AI agent systems built and fine-tuned for the iGaming industry capable of resolving complex player support issues with human-level empathy, precision, and speed.

Cevro AI’s agent platform is built on a series of domain-tuned large language models specifically trained on real iGaming workflows, player behaviours, compliance rules, and operator processes. According to the company, this domain focus allows the AI to “be best in class” and “perform like a seasoned support agent that understands players from day one,”

Kevin Furlong, Group CPO, EveryMatrix, said: “We are constantly investing in technology that helps operators grow and scale with confidence. Generative AI is now at a point where it can make a real difference. With Cevro AI, our operators gain intelligent, empathic agents that support players around the clock and drive real business value through deep integration across the EveryMatrix ecosystem.”

With native-level fluency in 100+ languages, Cevro AI autonomously connects to the EveryMatrix Player Account Management (PAM) platform and back-office to take action and instantly process requests, handling withdrawals, deposit issues, bonus requests, and account-related tickets with personalisation and a natural, conversational tone. The Cevro agents are trained with trust-layer controls, ensuring full alignment with responsible gaming (RG), GDPR and operator compliance requirements.

Chaim Heber, CEO of Cevro AI, added: “For us, partnering with EveryMatrix is a significant moment for Cevro AI. It’s proof that empathic AI is ready for the biggest operators in the industry. Our mission is to help brands deliver support that feels human at any scale, and this partnership accelerates that vision in a meaningful way.”

Nige Roberts, Founding Sales Lead at Cevro AI, commented: “Empathic AI is the future of iGaming support. EveryMatrix recognised that instantly. This partnership accelerates that future worldwide.”

The post EveryMatrix Selects Cevro AI to Provide Operators with Fully Integrated empathic AI Support Agents appeared first on European Gaming Industry News.

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Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything

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Rome wasn’t built in a day. Neither was SiGMA World.

But when Eman Pulis rolls through the Eternal City in Season 3 of Bet It Drives, he’s not just another iGaming founder with a war story. He’s the gladiator who fought COVID, broken rules, outplayed industry skeptics—and came out building schools in Ethiopia while running eight conferences across three continents.

“Now I’m free,” Eman says, quoting Hans Zimmer’s Gladiator soundtrack—his victory song for after SiGMA Central Europe wrapped and the chaos settled. Free from the rules that almost sank him. Free to build tribes, not just teams. Free to prove that legacy beats profit, every single time.

Season 3 of Bet It Drives, powered by GR8 Tech and hosted by Yevhen Krazhan, CSO, launches where champions are made: on the road, in motion, with no script and nowhere to hide. Rome sets the stage. Eman brings the empire.

In the episode, Eman reveals:

  • The COVID gamble that saved SiGMA: How 14,000 people walked through doors that were supposed to stay shut—and why he’d do it again
  • Why Rome, why now: The strategy behind planting the flag in Europe’s second-biggest gaming market (and why Malta stays in the picture)
  • From beach in Phuket to existential crisis: The moment everything felt too perfect—two weeks before COVID hit
  • 350 people, 8 offices, one tribe: How a multicultural team became SiGMA’s secret weapon across Manila, São Paulo, Cyprus, and beyond
  • Business is done between people, not brands: The mantra that turned boozy Malta meetups into a global events empire
  • Politics or impact? Why helping millions through the foundation beats governing 400,000 people in Malta
  • The “zoom out” rule: Crisis survival advice from someone who almost became redundant overnight

We covered a lot of ground—literally and figuratively,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “And Rome was the perfect place to kick off Season 3. The city represents where the industry is right now—ancient foundations, modern chaos, and endless opportunity.

Season 3 keeps the momentum rolling with upcoming episodes featuring Valentina Diaco and Karolina Pelc—two more amazing leaders with stories worth hearing.

Watch or listen to Season 3, Episode 1 with Eman Pulis on:

The arena is open. The conversations have started. Season 3 of Bet It Drives is here—and it’s just the beginning.

The post Bet It Drives Season 3 Premiere: Eman Pulis on Legacy, Risk, and Why Rome Changes Everything appeared first on European Gaming Industry News.

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Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer

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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.

Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.

Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.

Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.

By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.

“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”

The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.

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