Latest News
Alpha Affiliates Wraps Up a Successful 2023, Announcing the Winners of the Affiliate Race!
Alpha Affiliates, the leading direct advertiser for the iGaming industry, proudly reflects on a year of great achievements and milestones. The company, known for its innovative approach to affiliate marketing in the iGaming sector, has experienced remarkable growth in all facets of its operations, solidifying its position as a leader in the industry.
To mark the occasion, Alpha Affiliates is proud to announce the winners of its inaugural Affiliate Race who will shortly be receiving their well-deserved rewards.
Significant Milestones and Market Expansion
In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.
Amidst rapid growth, Alpha Affiliates launched four new cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These additions to its portfolio not only showcased the company’s commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.
Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This geographic diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.
Partnerships, Collaborations and Awards
Alpha Affiliates celebrated its 11th anniversary in grand style by hosting a 200K EUR Affiliate Race for its partners, and hosting a milestone party in Cyprus, a testament to the company’s commitment to fostering a sense of community with its affiliate network. This is further exemplified by the new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News, and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.
The company also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, further cemented its status as an industry leader and innovator. During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it showcased a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.
The Affiliate Race
Part of its creativity has come from launching innovative events and competitions. From October 15th to December 25th, Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots.
With over €200,000 at stake, the top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards. The top 5 will additionally be honored with exclusive branded rings, making this competition a remarkable success.
The race provided a unique opportunity to boost earnings, with similar opportunities ready for 2024 and beyond.
Affiliate managers will be personally reaching out to the winners very shortly.
Team Growth and Future Plans
The Alpha Affiliates team experienced substantial growth, with 30 new employees, including Irina Makarova as Chief Marketing Officer, and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December. Alpha Affiliates will be continuing to expand its workforce in 2024, and is expected to grow by a further 20% in the new year.
2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.
As part of its brand expansion, Alpha Affiliates looks to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA. The affiliate marketing company will also launch its brand new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.
The company is inspired to achieve further greatness in 2024, and hopes its efforts will be recognised by the industry with more prestigious awards next year.
Boris P, CEO at Alpha Affiliates commented: “2023 has been full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base. Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which made this a resounding success.
Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”
Latest News
In, Out, Shake It All About: Groove Technologies and InOut Games Partner to Rattle the iGaming Cage
Reading Time: 2 minutes
Groove Technologies, the powerhouse aggregator renowned for its elite content portfolio, today announced a strategic distribution partnership with breakout studio InOut Games, the creative force behind the viral sensation Chicken Road. This move integrates InOut Games’ innovative content directly into Groove’s vast ecosystem, providing its global operator network with access to one of the industry’s most talked-about new providers.
This partnership arrives as InOut Games makes its highly anticipated leap into the slot market with Chicken Royal. Inspired by the iconic crash game that captivated a global audience, this new slot transports the beloved chicken into a dynamic, feature-rich format. Designed to engage both seasoned slot players and fans of the original, Chicken Royal marks a pivotal “in” for the studio, expanding its portfolio beyond crash mechanics and signaling its commitment to versatile, high-impact entertainment.
With the addition of InOut Games, Groove’s entertainment ecosystem now blankets over 150 top-tier game providers. Operators worldwide, connected via Groove’s single, streamlined API, will gain immediate access to a catalogue renowned for its fast-paced thrills and unmatched player engagement.
This partnership is a direct reflection of Groove’s strategy to identify and distribute the content that defines the next wave of player preferences.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Our mission is to keep our partners on the cutting edge, and InOut Games represents exactly the kind of innovative talent that moves the needle. This partnership isn’t just about adding games; it’s about injecting our ecosystem with a unique energy that drives retention and revenue.”
Groove’s enterprise-grade platform, equipped with advanced player engagement tools and real-time analytics, ensures that titles from studios like InOut Games achieve maximum visibility and profitability from day one.
“We are confident this partnership will catapult us to an entirely new level of distribution,” said Vladislav Snak, CEO of InOut Games. “Groove’s reach and technological prowess are the perfect accelerants for our growth as we roll out our expanded portfolio.”
Yahale Meltzer, Co-Founder and COO at Groove, added: “The ‘In’ and ‘Out’ of success in this industry is having the right content with the right partners. With InOut Games, we’re not just bringing a studio in; we’re helping to phase out the ordinary. Their bold transition into slots is a game-changer, and through our platform, that change will resonate across the entire operator landscape.”
The post In, Out, Shake It All About: Groove Technologies and InOut Games Partner to Rattle the iGaming Cage appeared first on European Gaming Industry News.
Latest News
EvenBet Gaming Presents Spins Poker: A Revolution in Online Poker
EvenBet Gaming, a well-known developer of online gaming software, has announced the launch of its new innovative product – EvenBet Spins. This project promises to completely redefine the perception of poker by combining elements of classic poker games with the dynamics of slot mechanics. Even in the online gambling world, where genuine innovations are rare, EvenBet Spins stands out as a genuine breakthrough poised to attract a broad audience of players.
What is EvenBet Spins?
EvenBet Spins is a unique solution that blends poker mechanics and casino game experience into a single product. Unlike traditional poker, which involves long sessions and deep strategies, Spins Poker offers fast-paced and thrilling rounds that last only a few minutes. It is a perfect choice for players who prefer quick games where the outcome can change in a matter of seconds.
In addition, the inclusion of random win multipliers and hyper-turbo rounds adds an extra layer of excitement reminiscent of slot and jackpot games. This means every round can deliver a surprise, making the gameplay even more engaging. EvenBet Spins opens new horizons for those seeking shorter, more dynamic, and visually exciting poker experiences – without losing the familiar core mechanics of the game.
Integration with Casino and Sportsbook Platforms
Spins Poker offers a streamlined integration process tailored for casino and sportsbook operators seeking to expand their product offerings without the operational complexity of a traditional poker environment. The system integrates seamlessly with existing platforms, enabling operators to introduce poker-style gameplay to audiences accustomed to slots or sports betting, while minimizing the management overhead typically associated with a full poker room.
A simplified product structure eliminates the need for a dedicated poker operations team, extensive onboarding, or continuous oversight. Fraud monitoring and AML workloads remain significantly lower when compared to comprehensive poker solutions. As a result, Spins Poker becomes an accessible addition for operators aiming to diversify engagement tools with minimal resource commitment.
According to Dmitry Starostenkov, CEO of EvenBet Gaming, the concept behind Spins Poker focuses on reducing operational barriers for operators. He highlighted several key advantages:
- Straightforward integration into websites or applications;
- No requirement for an internal poker management team, since the product only needs initial setup with periodic adjustments of buy-ins and multipliers;
- Lower operational effort compared to full-scale poker platforms, which typically demand more preparation, configuration, and ongoing optimization;
- The ability for operators to test poker demand among casino and sportsbook audiences without investing in dedicated staff, lengthy integrations, or extensive marketing campaigns.
In essence, Spins Poker serves as a low-risk, low-maintenance entry point into poker verticals. Its simplified mechanics, flexible configuration, and compatibility with casino and sportsbook platforms make it an efficient tool for testing audience interest and expanding engagement without the commitment required for traditional poker solutions.
Design and Mobile Optimization
Special attention has been given to design and mobile optimization in EvenBet Spins. Considering the growing popularity of mobile gaming, the product was developed with a mobile-first approach to ensure maximum user comfort and convenience. The simple interface, intuitive navigation, and fast loading times make the game accessible to players of all experience levels.
The overall design emphasizes minimalism and functionality, ensuring a smooth and comfortable gaming experience. The product also adheres to the latest UX design trends, making it equally convenient on smartphones, tablets, and desktop devices. The mobile version of the game is ideal for players who enjoy gaming anytime and anywhere, making EvenBet Spins accessible to a wide range of audiences.
How EvenBet Spins is Changing the Online Poker Market
EvenBet Spins is not just another poker format – it’s a true revolution in the world of online gambling. It transforms the perception of online poker from a niche game to a new level, where speed and excitement become central to the gameplay.
This product opens new opportunities for both players and operators. The integration of random multipliers, hyper-turbo rounds, and other innovations within poker mechanics not only makes the game more appealing to newcomers but also introduces new engagement tools for experienced players. EvenBet Spins has the potential to set a new standard in the online poker industry and open up new perspectives for online casinos and sportsbooks.
Latest News
TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader.
Reading Time: 2 minutes
TCSJOHNHUXLEY, the leading global supplier of world-class casino equipment and services, today announced the strategic acquisition of the dice manufacturing business from Gaming Partners International (GPI).
This landmark acquisition provides TCSJOHNHUXLEY with immediate ownership of GPI’s dice manufacturing capabilities, significantly expanding the company’s production footprint and product portfolio.
With this purchase, TCSJOHNHUXLEY is reinforcing its position as the definitive industry leader. The company will now offer three premier dice brands: TK, Paulson, and TCSJOHNHUXLEY. Crucially, operations will be maintained in both Mexico and Missouri, USA, providing customers with dual supply capabilities for enhanced supply chain resilience and flexibility across all global markets.
This acquisition is a strategic move that enhances TCSJOHNHUXLEY’s core offering, secures its dominance in the dice sector, and ensures the continued delivery of the highest quality and most secure gaming dice to casinos worldwide.
The combined capabilities solidify the company’s commitment to producing the highest standard of precision gaming dice. TCSJOHNHUXLEY’s own “Certified Perfects” Dice are globally acknowledged as the world-wide industry standard for casino gaming dice and are trusted globally for accuracy, quality, and security. Available for Craps, Sic Bo, and Pai Gow, the dice can be specified with razor edge or ball corner profiles, come in various sizes, and are manufactured with dots flush to the surface before being wrapped in the signature gold foil, with options for monogramming or serialization to a casino’s specifications, ensuring complete security.
Tristan Sjoberg, Executive Chairman of TCSJOHNHUXLEY, commented “The acquisition of the GPI dice business is a truly transformative step for TCSJOHNHUXLEY. By immediately securing the renowned TK and Paulson brands, we are fundamentally consolidating our position as the definitive global leader in casino dice manufacturing. Leveraging this increased scale and our dual production capabilities, we can provide customers with unmatched supply security and sustained access to the world’s most precise, trusted, and high-quality gaming dice.”
The post TCSJOHNHUXLEY Acquires GPI Dice Business, Becomes Global Dice Industry Leader. appeared first on European Gaming Industry News.
-
Latest News3 months ago
Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.
-
Latest News2 months ago
Announcement: 25th September 2025
-
Latest News3 months ago
Flamez – A Fiery New Online Casino Contender from Ganadu
-
Latest News2 months ago
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
-
Latest News2 months ago
AI-Powered Gamification Arrives on Vegangster Platform via Smartico
-
Latest News2 months ago
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi
-
Latest News2 weeks ago
JioBLAST Launches All Stars vs India powered by Campa Energy: A New Era of Creator-Driven Esports Entertainment
-
Latest News2 months ago
Adidas Arena Set to Welcome the 2026 Six Invitational




You must be logged in to post a comment Login