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How Web3 will transform iGaming in 2024



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Evgeniy Babitsyn, CMO of, shared the below words with us.


The iGaming sector will be transformed by Web3 technologies. From blockchain applications to AI, NFTs and cryptocurrencies, iGaming platforms are already exploring how Web3 can not only improve their ways of working, but provide an exceptional standard of user experiences.

However, there is still a knowledge gap within the industry when it comes to understanding just how Web3 can be integrated into existing services. The discussion has been dominated by bold thinking on how Web3 will forever transform society. While this has created an exciting public discourse, it can sometimes overshadow the more practical ways that companies across all sectors can already start using Web3 to their advantage.

There are plenty of other considerations as well. These range from the limitations of certain early-stage technologies through to regulatory compliance and risk management. Hastily embracing Web3 without consideration of these issues can leave an entity exposed to a host of challenges which could undermine their relationship with their clients and services. Conversely, taking a risk averse approach which ignores Web3 will ultimately result in organizations being left behind. has been at the helm of research and development to understand how Web3 is revolutionizing the iGaming sector. Already, new initiatives are underway which will result in the rollout of Web3-enabled services and products throughout 2024, tailored to the needs of our clients.

Through our research, we have identified two key ways that Web3 will transform iGaming in 2024.

Speed, transparency and security

The benefits of Web3 revolve around three core principles of speed, transparency and security. Collectively, these principles are directly relatable to the iGaming sector and are based on the process of decentralization i.e. where the activities of a gaming ecosystem or a gaming platform, like the ownership of gaming assets and decision-making in all aspects of gaming, are delegated away from a central authority. This leads to transparency and security advantages.

For example, smart contracts can be deployed to automate the rules and logic of particular online games, ranging from the rewards and penalties set, to the changing nature of the challenges that players face. These smart contracts act as self-executing agreements that run on a blockchain system, meaning that it is incredibly difficult for games to be manipulated or hacked by an outside party.

The use of peer-to-peer networks works in a similar way, promoting cross-play functionality and an international network of gamers. This also means less of a reliance on a centralized server or platform which could slow-down network work performance or limit certain regions and devices from connecting with other players.

Tailored fun for all

Alongside the technical conversation on Web3, we should not forget the fun and engaging elements involved in iGaming and how this can be enhanced. The iGaming sector is global in nature and scope, bringing together players from a diverse collection of communities and regions. This makes the interests of players diverse. Rather than relying on one award system and one style of game, Web3 technologies allow iGaming platforms to deliver a bespoke experience for each individual player.

To understand how this would work in practice, we can consider the reward systems in place. Linking rewards with tokenization is one example of this, most prominently demonstrated through non-fungible tokens (NFTs) that directly correlate to the interests of a player. NFTs can be integrated into iGaming to create unique, tradable, and collectible items that can be won or traded between players. It creates an added value to the player and another avenue to encourage engagement.

Adaptive and tailored gameplay can also be produced through the combination of AI and blockchain data. The different gaming systems can learn from a player’s behavior and preferences to adjust difficulty levels, storyline progression, and in-game events in real-time. Limits can be set and the individual can play games on a difficulty level which is tailored to their skill-level.

2024 will be a defining year for the iGaming sector, and its progress will be led by the integration and use of Web3 technologies. The success of this will depend on iGaming platforms readily exploring how Web3 can be used, with the player experience guiding all the decisions made. is already making strides in this space and we look forward to providing future updates shortly.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports



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  • Alpine Esports re-brands to Alpine Sim Racing in a commitment to the sport.
  • A brand-new partnership with G2 Esports formed, sharing similar goals and values to compete in an expansive range of competitions in sim racing.

A New Beginning:

With the 2023/2024 F1 Sim Racing World Championship concluded. Alpine Esports re-brands to Alpine Sim Racing to further showcase a commitment to the sport. This change will elevate the competition as the team looks to compete in an expansive list of other Sim Racing titles alongside F1.

Alpine Sim Racing x G2 Esports

This revolutionary partnership with G2 Esports will further support the commitment to Sim Racing, allowing the team to drive results at the top of the grid across multiple sim racing programs.

“It’s a very exciting time for the newly branded Alpine Sim Racing Team, this new collaboration with G2 symbolizes a new era and new hope where combined our focus will be on constant progress, a shift in priorities and vision of the past, our aim is to project Alpine Sim Racing into championship contention in the coming years” said Daniel Ritchie, Global Director Sponsorship Acquisition, at Alpine.

“This partnership promises to elevate Alpine Sim Racing’s performance and competitiveness, fuelled by G2’s expertise and Alpine’s commitment to excellence” – said David Gendry, Global Marketing & Communications Director at Alpine

“At G2 Esports, we strive for competitive excellence and we see those values mirrored in Alpine, which is why we’re excited to announce our partnership together as we work towards the future of Sim Racing. Sim Racing is an incredible opportunity for not only gaming and esports fans, but also general fans of F1 and it has the unique ability to bring multiple communities together for the love of the race and motorsports. This partnership is a turning point for G2, we believe in the future of Sim Racing and Alpine will enable us to keep bringing trophies home, with an incredibly passionate, data-driven, and technologically advanced partner by our side.” – said Alban Dechelotte, CEO, G2 Esports

“We are absolutely delighted to announce our partnership with Alpine F1. As two like-minded, forward-thinking and ambitious brands within our respective sports, It was evident from the very beginning of our conversations that the synergies between Alpine and G2 are numerous. Sim Racing is the perfect vehicle to connect fans of wider esports with the worlds of motorsport, car culture and cutting-edge technology, all of which Alpine excel within.

Alpine matches our desire to win, our desire to disrupt and improve every space we operate within, and our desire to elevate racing in all forms, whether in a digital or real-world arena. Our track record within F1 Esports is one of success and we are looking forward to returning to the grid alongside Alpine and delivering them a programme to be proud of.” – said Nathan Tague, Head of Sim Racing, G2 Esports


The post Alpine Esports transitions to Alpine Sim Racing, announcing partnership with G2 Esports appeared first on European Gaming Industry News.

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Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender



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Meridianbet, sports betting and iGaming operator and part of the Golden Matrix Group (NASDAQ: GMGI), a developer and licensor of online gaming platforms, today announced the launch of an AI-powered casino game recommender.

This tool is designed to optimize user engagement and gaming experience and boost player loyalty.

Personalized iGaming Powered by AI

Meridianbet’s AI Casino Recommender uses advanced AI to offer personalized game recommendations based on player behavior, previous activities, demographic data, and individual preferences.

How It Works

The AI engine analyzes extensive data to identify unique player patterns and preferences, providing recommendations in two sections:

  • Games You’ve Tried: Highlights games that players have already played.
  • Games You Might Like: Introduces new games based on player behavior and preferences.

Ongoing Model Updates

The AI model is trained daily to stay current with player behaviors and preferences, ensuring accurate and engaging suggestions.

Success Metrics

Key metrics from the first month of use show:

  • 3% increase in user engagement with recommended games.
  • 9% increase in engagement with new recommended games.
  • 12% decrease in engagement with unrecommended games.

Upcoming Upgrades

Future improvements will include more detailed demographic details and playing patterns to enhance search functionality.

Unique Competitive Advantage

Meridianbet’s AI casino recommender focuses on enhancing user experience and platform ergonomics, making the gaming experience more enjoyable.

Strategic Fit and Market Potential

This feature aligns with Golden Matrix Group’s strategy to leverage advanced technology for user engagement and growth. The broader ecosystem includes:

  • Meridianbet’s sports betting and iGaming services across 18 markets.
  • RKings’ tournament business in the UK and Ireland.
  • Mexplay, an iGaming operator in Mexico.
  • GMAG, a B2B aggregator service for over 800 online casinos worldwide.


The post Meridianbet (Golden Matrix Group, Inc) Launches AI-Powered Online Casino Game Recommender appeared first on European Gaming Industry News.

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MERKUR Community support England Hockey’s Olympic Legacy vision



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The MERKUR UK Community project which is funded by the company and its high street customers is supporting an initiative aimed at identifying the nation’s Olympiads of the future following a £10,000 award to promote England Hockey’s ‘Pick up a Stick’ campaign whose motto is Play: Celebrate: Inspire.

With the opening ceremony of the 2024 summer Olympics taking place 26 July in Paris, England Hockey is aiming to harness the momentum and profile of the Games to drive awareness of the sport and in the process to create an Olympic legacy based on increased participation at all levels.

Tony Boulton, MERKUR UK’s Director of Public and Political Relations has overseen the launch and implementation of MERKUR Community. Confirming the latest award, which takes the total generated by MERKUR Community to over £60,000 since its launch in January 2024, he said: “As a global celebration featuring athletes from 196 nations participating in 329 events across 32 sports the Olympic Games provides an unrivalled opportunity to engage with current, lapsed and most importantly generations of new players.

“England Hockey oversees the sport’s management and development, spanning from grassroots initiatives to elite-level activities and the MERKUR Community funding will go towards facilitating coaching courses so clubs can train additional members to deliver hockey sessions in the local community providing equipment for the ‘Adopt a School’ campaign and developing a tool kit of interactive digital resources.

“We are absolutely delighted to be able to help fund the work of England Hockey and encourage greater numbers to play the game regardless of their previous hockey experience.”


The post MERKUR Community support England Hockey’s Olympic Legacy vision appeared first on European Gaming Industry News.

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