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How Web3 will transform iGaming in 2024
Evgeniy Babitsyn, CMO of Bets.io, shared the below words with us.
The iGaming sector will be transformed by Web3 technologies. From blockchain applications to AI, NFTs and cryptocurrencies, iGaming platforms are already exploring how Web3 can not only improve their ways of working, but provide an exceptional standard of user experiences.
However, there is still a knowledge gap within the industry when it comes to understanding just how Web3 can be integrated into existing services. The discussion has been dominated by bold thinking on how Web3 will forever transform society. While this has created an exciting public discourse, it can sometimes overshadow the more practical ways that companies across all sectors can already start using Web3 to their advantage.
There are plenty of other considerations as well. These range from the limitations of certain early-stage technologies through to regulatory compliance and risk management. Hastily embracing Web3 without consideration of these issues can leave an entity exposed to a host of challenges which could undermine their relationship with their clients and services. Conversely, taking a risk averse approach which ignores Web3 will ultimately result in organizations being left behind.
Bets.io has been at the helm of research and development to understand how Web3 is revolutionizing the iGaming sector. Already, new initiatives are underway which will result in the rollout of Web3-enabled services and products throughout 2024, tailored to the needs of our clients.
Through our research, we have identified two key ways that Web3 will transform iGaming in 2024.
Speed, transparency and security
The benefits of Web3 revolve around three core principles of speed, transparency and security. Collectively, these principles are directly relatable to the iGaming sector and are based on the process of decentralization i.e. where the activities of a gaming ecosystem or a gaming platform, like the ownership of gaming assets and decision-making in all aspects of gaming, are delegated away from a central authority. This leads to transparency and security advantages.
For example, smart contracts can be deployed to automate the rules and logic of particular online games, ranging from the rewards and penalties set, to the changing nature of the challenges that players face. These smart contracts act as self-executing agreements that run on a blockchain system, meaning that it is incredibly difficult for games to be manipulated or hacked by an outside party.
The use of peer-to-peer networks works in a similar way, promoting cross-play functionality and an international network of gamers. This also means less of a reliance on a centralized server or platform which could slow-down network work performance or limit certain regions and devices from connecting with other players.
Tailored fun for all
Alongside the technical conversation on Web3, we should not forget the fun and engaging elements involved in iGaming and how this can be enhanced. The iGaming sector is global in nature and scope, bringing together players from a diverse collection of communities and regions. This makes the interests of players diverse. Rather than relying on one award system and one style of game, Web3 technologies allow iGaming platforms to deliver a bespoke experience for each individual player.
To understand how this would work in practice, we can consider the reward systems in place. Linking rewards with tokenization is one example of this, most prominently demonstrated through non-fungible tokens (NFTs) that directly correlate to the interests of a player. NFTs can be integrated into iGaming to create unique, tradable, and collectible items that can be won or traded between players. It creates an added value to the player and another avenue to encourage engagement.
Adaptive and tailored gameplay can also be produced through the combination of AI and blockchain data. The different gaming systems can learn from a player’s behavior and preferences to adjust difficulty levels, storyline progression, and in-game events in real-time. Limits can be set and the individual can play games on a difficulty level which is tailored to their skill-level.
2024 will be a defining year for the iGaming sector, and its progress will be led by the integration and use of Web3 technologies. The success of this will depend on iGaming platforms readily exploring how Web3 can be used, with the player experience guiding all the decisions made. Bets.io is already making strides in this space and we look forward to providing future updates shortly.
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Tequity and iBankroll forge strategic partnership
Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.
The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.
By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.
Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.
With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.
The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.
Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”
Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”
The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.
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ENJOY expands distribution through SoftGamings partnership
Collaboration marks a key step in ENJOY’s ongoing growth strategy
ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.
The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.
The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.
Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.
“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”
Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.
“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”
The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.
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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.
Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.
On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.
Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.
Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.
Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.
Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”
The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.
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