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A New Era: EXCEL ESPORTS and Giants Gaming announce merger, forming GIANTX

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British esports organisation EXCEL ESPORTS and Spanish esports institution Giants Gaming, are pleased to announce the merger of both companies to form GIANTX. The new venture will unify each organisation’s renowned competitive esports rosters, management and resources to accelerate the organisation’s growth in an effort to expand its geographical and competitive presence. This merger underpins a core strategy to develop GIANTX’s heritage markets in the UK and Spain, whilst also supporting wider European and Global growth.  GIANTX will continue to compete on Global stages in the world’s biggest competitive titles, together with growing an unrivalled global fan base and associated commercial propositions.

With a cross-cultural fan base and team, GIANTX will capitalise on its diverse roster of professional players and content creators to deliver engaging bilingual content to resonate with both audiences. This includes leveraging the Spanish-speaking fanbase to establish a strong presence in the market. GIANTX will participate in two of the most esteemed esports franchises: the League of Legends EMEA Championship (LEC) and VALORANT Champions Tour (VCT), with its involvement extending to the Spanish LVP and the inclusive GameChangers initiative.

Staying true to UK and Spanish roots, GIANTX’s current 60 employees will continue to be based in the regional headquarters of London and Malaga, as well as a competitive performance centre in Berlin. GIANTX will leverage its strong foundations, exceptional staff, and the support of its formidable investor group to explore new business avenues. This includes entering new competitive gaming titles and furthering global partnerships that resonate with the brand’s esports demographic. Existing partners for EXCEL ESPORTS and Giants Gaming will remain following the merger, offering new and diverse opportunities through a broadened global audience.

GIANTX will be led by Tim Reichert; German esports pioneer and current CEO of EXCEL ESPORTS, and Jose Diaz; considered one of the most important entrepreneurs in the Spanish esports scene CEO and founder of Giants Gaming – both of whom will be Co-CEOs. The leadership team will also be composed of Chief Commercial Officer and former EXCEL ESPORTS Commercial Director, Mark Carter; Chief Strategy Officer and Giants Gaming Co-Owner, Virginia Calvo; and Vice President of Marketing and Brand, Oskar Sisi.

Tim Reichert, Co-CEO of GIANTX, commented: “The merger and establishment of GIANTX represents a pivotal and noteworthy chapter in the history of EXCEL ESPORTS, and we are thrilled to be joining one of Spain’s leading esports organisations, Giants Gaming. Through bringing together the two brands, each having cultivated passionate and distinct audiences, we are excited about presenting a fresh and compelling vision for the future.

 

 

“Whilst EXCEL and Giants Gaming are leaders in different markets, together we have created a clear and unified vision that will offer new and diverse opportunities for our partners through broadening our global audience, along with optimising our competitive strategies amongst our rosters. Drawing upon our combined 24 years of rich cultural heritage built in the UK and Spain, GIANTX aspires to emerge as a formidable new force in European esports.”

José Díaz, CO-CEO of GIANTX emphasizes: “Launching GIANTX represents an extraordinary opportunity. After multiple achievements and years of leadership in the industry, where Giants has become one of the major references in the Spanish-speaking market, it’s time to evolve and take a new leap. We believe that in EXCEL ESPORTS, we have found the ideal partner to continue growing. Our mission is for GIANTX to establish itself as one of the most valued esports clubs internationally, and for our teams to rank among the best in the most important esports competitions worldwide.

The spirit of GIANTX is global: from London to Malaga, with Berlin as our sports headquarters. Our markets and audience also expand with this merger. So do the opportunities: we aspire to become a winning and relevant organisation at the highest levels within the esports universe. We are confident that we will achieve this and fully honour the legacy that Giants and EXCEL have built all these years with work, effort, and passion.”

JRJ Group, who acquired a majority stake in EXCEL in 2018 alongside TOMS Capital, will remain the controlling shareholder, with all existing shareholders continuing in their support of the ambitious future growth plans of GIANTX.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Flutter receives formal approval of its science-based targets

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Flutter Entertainment Plc announced that the Science Based Targets initiative (SBTi) has formally approved its near and long-term science-based emissions reduction targets. The SBTi has also verified Flutter’s net-zero science-based target by 2035.

Flutter’s net-zero target conforms with the SBTi Corporate Net Zero Standard and has been classified to be in line with a 1.5°C trajectory, aligning to the levels required to meet the goals of the Paris Agreement.

Scope 1, 2 and 3 targets approved by the SBTi are as follows:

Overall Net-Zero Target:Flutter commits to reach net-zero greenhouse gas (“GHG”) emissions across the value chain by 2035. This is broken down as follows:
Near-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 45% by 2030 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 45% within the same timeframe.
Long-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 90% by 2035 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 90% within the same timeframe.
Flutter will provide regular reporting on progress against these targets, in addition to the approach to managing climate-related risk and opportunities.

Flutter’s Group Director of Sustainability and Regulatory Affairs, Sue Albion, said: “At Flutter, we are committed to playing our part in moving toward environmental sustainability, for the health of our planet and the future success of our business. Around the world, our brands are taking steps to track their carbon footprint and reduce emissions, and we’re collaborating with partners across our supply chain to support them to do the same. Setting clear, science-based targets and holding ourselves accountable to deliver against them is a key part of this journey.”

The post Flutter receives formal approval of its science-based targets appeared first on European Gaming Industry News.

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Bragg Gaming Launches Metric Gaming Sportsbook with Betnation in The Netherlands

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Bragg Gaming Group announced the launch of the Betnation sportsbook, utilising technology developed by Metric Gaming across the Dutch market for the first time.

Under the terms of the extension agreement, Bragg provides access to Metric’s sportsbook technology through its existing relationship with the developer, with Bragg working to integrate this technology into Betnation’s current set up.

The integration benefits Betnation further through access to Bragg’s in-house regulatory reporting tools, as well as access to cutting-edge marketing and promotional tools available through Bragg’s Fuze toolset.

The agreement marks the first usage of Metric’s sportsbook technology via Bragg Gaming Group to a Bragg client, with similar launches with other Bragg clients set to follow.

This relationship aims to allow an operator to have all the autonomy and control of an in-house developed sportsbook but through an outsourced solution which is more cost effective for the operator, making it easier for operators to focus on customers.

The launch follows the award of a sports betting license to Betnation by the Dutch Gambling Regulator, the Kansspelautoriteit (KSA) last month, following an extensive application review process and building on Betnation’s prior iGaming license award.

The sportsbook debut comes at a crucial time in the sporting calendar, with the UEFA European Championship Football tournament kicking off in Germany on June 14, 2024, and with the Paris 2024 Olympics beginning a month later in July.

Betnation are a long standing client of Bragg Gaming, first agreeing a turnkey technology, content aggregation and managed services deal covering the Dutch market in April 2022.

Betnation currently utilizes Bragg’s constantly updated, cutting-edge Player Account Management (PAM) platform in the Dutch market, as well as Bragg’s iGaming content aggregation services, which include casino content from multiple in-house studios as well as exclusive content from multiple studio partners.

Betnation also uses the Fuze customer engagement toolset in its iGaming, benefitting from market leading tools proven to increase user engagement through enabling automated, real-time in-game gamification, conversion and retention mechanisms.

Tools available to iGaming operators under the Fuze toolset include an AI-powered Game Recommendation System, Game-based leaderboards, tournaments and quests.

Matevž Mazij, Chief Executive Officer at Bragg, commented: “We’re delighted to help Betnation expand their existing iCasino offering into sportsbook for the first time, in this first-of-its kind agreement.

“We hope that this arrangement with Metric Gaming will offer our operator clients a unique, game-changing way to offer sports betting but in a way which removes many of the associated financial and operational concerns.”

Robert Schouten, Chief Executive Officer at Betnation, commented: “We’re grateful to the KSA for granting us a sports betting licence, and we’re looking forward to launching our debut sportsbook offering with Bragg and Metric.

The upcoming summer of sporting events will undoubtedly be a busy one for Dutch bettors and we’re looking forward to being able to offer a wide range of betting opportunities for our customers.”

The post Bragg Gaming Launches Metric Gaming Sportsbook with Betnation in The Netherlands appeared first on European Gaming Industry News.

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Kambi and Abios Join ESIC as Anti-Corruption Supporters

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The Esports Integrity Commission (ESIC) has announced Kambi and Abios, its esports data subsidiary, as new ESIC Anti-Corruption Supporters. This partnership signals the alignment of Kambi’s longstanding commitment to corporate probity and sports integrity with ESIC’s ongoing battle against match-fixing and corruption in esports.

Kambi and Abios join a distinguished class of other Anti-Corruption Supporter stakeholders who have historically worked with ESIC to ensure that attacks against the competitive integrity of esports competition are appropriately reported and dealt with. Anti-Corruption Supporters assist ESIC in investigating suspicious betting activity, supporting ESIC’s broader mission to combat cheating and betting fraud in the esports industry. Kambi and Abios’ entrance into the Anti-Corruption Supporter class will see the entities actively work with ESIC to assist in ESIC’s mission to disrupt, prevent, investigate and prosecute all attempts to compromise competitive integrity in esport competition.

Abios’ Managing Director and Founder, Anton Janér, commented: “Our mission at Abios has always been to enable the sustainable growth of esports. As such, we’re incredibly excited to join ESIC in their mission to future-proof esports through combatting match-fixing and other integrity-related malpractices. Fair play is a crucial component in ensuring the viability of esports as a long-term community and investment and we hope to be able to support the industry together with ESIC going forward.”

Stephen Hanna, ESIC’s Chief Executive Officer, commented: “We are pleased to welcome Kambi and Abios as Anti-Corruption Supporters. Kambi and Abios are well trusted and recognised operators in their respective industries, and their entrance into the Anti-Corruption Supporter class of ESIC membership emphasises their shared commitment to upholding the highest standards of integrity and fair play within the esports industry.”

The post Kambi and Abios Join ESIC as Anti-Corruption Supporters appeared first on European Gaming Industry News.

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