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Optimove Promotes Motti Colman to VP of Revenue, Gaming
Optimove, the #1 CRM Marketing Solution for iGaming, has announced the promotion of Motti Colman to the role of VP of Revenue, Gaming. In his new capacity, Colman will oversee the global Online Gambling commercial division, which includes teams in the United States and EMEA, responsible for both new and existing businesses.
Colman brings substantial experience to his new role, having spent nine years with Optimove. Before this promotion, he served as its Senior Director of Sales. In total, Colman has over fifteen years of experience in sales and business development, spanning online and offline gaming and retail verticals. Colman is well-equipped to lead Optimove’s growth strategy in the iGaming market.
His appointment reflects Optimove’s commitment to expanding its presence and delivering customer-centric CRM marketing solutions tailored to the iGaming industry’s unique requirements. Colman’s deep understanding of the company’s objectives and industry knowledge positions him to continue contributing significantly to the iGaming industry.
Optimove’s Founder & CEO, Pini Yakuel, expressed his confidence in Motti as a critical player in the company’s growth trajectory, stating, “Motti’s expertise in iGaming marketing has played a crucial role in Optimove’s position as the leading CRM player in the iGaming industry. His deep knowledge and effective problem-solving have been significant contributors to our success. Under Motti’s leadership, we are doubling down on our commitment to help our clients deepen player loyalty and maximize customer lifetime value.”
Motti Colman, VP of Revenue Gaming at Optimove, said, “I am humbled to spearhead Optimove’s global iGaming revenue initiatives. Reflecting on my journey since joining Optimove in 2015, it’s remarkable to witness our evolution into a global superpower serving over 1,200 brands. Becoming the leading CRM marketing solution for the iGaming sector has been an incredible journey, and I eagerly anticipate the exciting chapters ahead.”
The announcement comes on the heels of Optimove’s launch of OptiGenie, a comprehensive AI-powered suite embedded in Optimove, the first Customer-Led Marketing Platform. Optimove’s clients are now empowered by AI to optimize marketing workflows from insight to creation and through orchestration.
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Latest News
Digitain And SoftGamings Expand Partnership
Digitain has expanded its partnership with SoftGamings through the integration of Virtual Sports.
Digitain, a global leader in Sportsbook and iGaming solutions, has expanded its partnership agreement with SoftGamings in order to include integration of Digitain’s In-House virtual sports products.
Through product expansion, SoftGamings is granted access to Digitain’s In-House Virtual Sports of Virtual Football, European Cup, Horse Racing, Greyhound Racing and more, with a new match/event every 2 minutes, 20,000+ daily events, 150+ betting markets, and 10+ extra markets.
The product has been developed through the use of the latest cutting-edge technology to give players the feeling of authentic sports, with unique betting markets to drive player engagement, cross-sports betting within events, as well as revenue opportunities.
Ani Mkrtchyan, Digitain’s Chief Sales Officer, said: “SoftGamings is a highly respected platform provider in the iGaming industry. We are delighted to expand our partnership with SoftGamings in order to provide Digitain’s In-House Virtual Sports. Our virtual games portfolio continues to grow and will be available to more operators and their players via the SoftGamings platform.”
Anna Kiselova, Head of Partnerships at SoftGamings, commented: “As a platform provider in the iGaming industry, our company has entered into a strategically important partnership with Digitain. The games of the leading gambling platform provider for online casinos and Sportsbooks are now available for seamless integration through the unique API platform of SoftGamings.
In the future, we plan to expand our existing agreement with Digitain by adding their new products to our offerings as well. We strive to provide solutions of the highest quality and are excited to enrich the gaming portfolio for our clients.”
The post Digitain And SoftGamings Expand Partnership appeared first on European Gaming Industry News.
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EGT Digital in a “winning” partnership with Winner
EGT Digital’s titles keep on expanding their presence in Romania. The popular winner.ro is the next betting site, where the top games from Clover Chance, Bell Link, High Cash and Single Progressive Jackpot are at the disposal of the local players.
Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her impressions on the partnership: “We would like to thank Winner for adding our gaming content to their portfolio. I believe that we have launched a truly “win-win” partnership for the two parties, which will strengthen both our and their strong positions in the Romanian market.”
Panos Kritikakis, Head of Casino at Winner, said: “As a trustworthy and innovative operator established in the Romanian market, we are very happy with the performance of EGT Digital’s slots and looking forward to offering to our customers the upcoming titles from the Bulgarian provider”.
The post EGT Digital in a “winning” partnership with Winner appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Game Aggregator Unveils Game Release Calendar
The SOFTSWISS Game Aggregator, a leading content hub for iGaming projects, launched a Game Release Calendar designed to enhance operators’ convenience and operational efficiency.
The Game Release Calendar provides operators with a weekly preview of upcoming game releases. It offers advance information about new providers joining the platform and anticipated new games from existing ones. This helps operators decide which games to acquire and plan their activities more effectively.
The SOFTSWISS Game Aggregator now features over 20,000 games from 260 providers, and the number continues to grow monthly. This represents one of the largest game portfolios in the market.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “We aim to provide our clients with the best and most diverse content. The Game Release Calendar helps our clients manage content effectively. This anticipated feature allows our clients to more easily decide which providers to engage with and plan their activities accordingly. At SOFTSWISS, we continually strive to deliver the tools and solutions that ensure our clients have the resources they need to succeed in the competitive iGaming landscape.”
SOFTSWISS remains committed to delivering innovative solutions that support the success of its clients in the ever-evolving iGaming industry. As a testament to this commitment, recently the SOFTSWISS Game Aggregator was honoured as the Aggregator of the Year at the AffPapa iGaming Awards 2024.
The SOFTSWISS Game Aggregator team and other SOFTSWISS teams will be at iGB L!VE on 17-18 July, stand 12 F-30. ready to share their latest advancements and discuss their products with the iGaming community.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions.
The post SOFTSWISS Game Aggregator Unveils Game Release Calendar appeared first on European Gaming Industry News.
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