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OpenBet Strikes Landmark Partnership to Amplify Veikkaus Digital and Retail Sportsbook Capabilities

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Finland’s national betting operator deploys WLA member’s leading product suite including platform technology and Managed Trading Services

OpenBet, a leading content, platform and service provider to the sports betting industry, has unveiled a long-term partnership with Finland’s government-owned betting operator, Veikkaus.

Finland stands out as one of the intriguing growth opportunities in the broader European sports betting landscape. As Finland moves towards a more inclusive betting system, allowing private companies to apply for sports betting and iGaming licences, Veikkaus has entrusted OpenBet’s market-leading solution to be at the forefront of this transition and fuel future growth.

As part of the four-year agreement, OpenBet’s unrivalled technology will power the Veikkaus sportsbook platform, expanding the operator’s online and retail betting operations. The highly strategic move will also see OpenBet providing Veikkaus with its Managed Trading Services.

Nikos Konstakis, Chief Product Officer at OpenBet, commented: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.

“This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”

Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.

“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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REEVO Announces Strategic Partnership with RELIGA

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REEVO has announced a strategic partnership with RELIGA, a prominent provider of live casino games streamed from prestigious land-based casinos and dedicated studios. This collaboration marks a significant step forward in enhancing REEVO’s live gaming portfolio and delivering cutting-edge entertainment to global audiences.

Cassandra Falzon, Key Account Manager of RELIGA, said: “We at RELIGA are thrilled to announce the launch of our latest library of live casino games on REEVO. This milestone represents our commitment to delivering unparalleled gaming experiences. By leveraging cutting-edge technology and ensuring seamless integration, we aim to provide operators and players with an immersive, high-quality gaming environment that sets a new standard in the industry.”

Daniel Cuc, Head of Account Management at REEVO, said: “We are excited to partner with RELIGA to elevate our live casino offerings. This collaboration underscores REEVO’s commitment to providing our players with cutting-edge gaming experiences. RELIGA’s expertise in live casino games streamed from prestigious venues perfectly complements our platform, ensuring a seamless and immersive experience for our global audience.”

Through this partnership, REEVO will integrate RELIGA’s innovative live casino games into its platform, enriching its offerings with unique player experiences and expanding market reach.

The post REEVO Announces Strategic Partnership with RELIGA appeared first on European Gaming Industry News.

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Prime Casino transcends the ordinary with bold rebrand

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Prime Casino, a pioneer in the online casino industry since 2005, is thrilled to announce its exciting rebrand, signalling a new era for the business.

Prime Casino, now in the ‘prime of its life,’ is committed to offering an unparalleled gaming experience that breaks down conventional boundaries.

The rebrand features a fresh, sleek design that enhances user experience, reflecting Prime Casino’s commitment to staying ahead of industry trends.

The intuitive and user-friendly navigation makes accessing a wide variety of features seamless, ensuring players can easily find their favourite games and discover new ones.

The expanded library, which now boasts more than 6,000 online casino games, caters to all player preferences. This collection includes the latest slots with a range of themes and gameplay styles, as well as table games and live dealer experiences featuring real dealers for games like roulette, blackjack, baccarat, and poker.

The new-look Prime Casino also prioritises player safety with enhanced security measures to protect user information and ensure a secure gaming environment.

Unique and rewarding promotions are at the heart of Prime Casino’s new offering, designed to elevate the gaming experience.

Players can look forward to bonuses, free spins, and exclusive rewards tailored to enhance and personalise their gameplay.

“This rebrand is not just a cosmetic change, but a reflection of Prime Casino’s dedication to innovation, security, and customer satisfaction,”

“At Prime Casino, we are dedicated to transcending the ordinary and setting new standards in the online gaming world.

“Our rebrand marks a significant milestone in our journey and we invite our players to discover a new era of online entertainment.”

The post Prime Casino transcends the ordinary with bold rebrand appeared first on European Gaming Industry News.

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DreamSmart Joins Hands with VSPO to Explore the Unbounded Integration of Intelligent Travel and E-sports

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On June 20, DreamSmart and VSPO held the signing ceremony for their strategic cooperation in Shanghai. Su Jing, CEO of DreamSmart, and Ying Shuling, chairman of the board of directors of VSPO, signed the contract on behalf of the two parties.

The two parties signed a contract for extensive cooperation in the field of e-sports in the future. DreamSmart and VSPO will work together to promote e-sports among young people in a more in-depth manner through various dimensions such as brands and products. Su Jing, CEO of DreamSmart, said that VSPO is an e-sports company that stands for youth, passion, honour and dreams, while DreamSmart is a technology company that keeps boosting creativity through leading technology to provide young people with more personalized and leading high-end products. The brand concepts of the two companies are naturally compatible. DreamSmart will work with VSPO to explore the integration of intelligent travel and e-sports, so as to bring users a new experience. DreamSmart is willing to accompany every talented young person who dares to think and fight for a win to seek F.I.R.S.T in their minds – unbounded integration, endless competition, continuous innovation, teamwork, and continuous growth make champions.

E-sports is rapidly becoming a part of the lifestyle of contemporary young people. It is not only a popular topic in the field of culture and sports, but also represents an emerging industrial economy. As the world’s leading e-sports event operator, VSPO is committed to creating content and products that e-sports fans around the world love, and promoting e-sports to become a more influential new generation of sports and entertainment.

Ying Shuling, chairman of the board of directors of VSPO, said: “Through this cooperation with VSPO, we will explore more possibilities of linking to the e-sports industry, so as to create more interesting, vivid and pleasing experience scenarios for e-sports fans and jointly promote the new development of e-sports integration.”

Through this cooperation, DreamSmart and VSPO will empower each other to open up a new arena with their rich resources and experience in the fields of intelligent travel and e-sports.

To show the first implementation result of this strategic cooperation, at the signing site, DreamSmart announced that it will sponsor the BLG League of Legends branch, while the BLG League of Legends branch will help DreamSmart and its subsidiary brands enhance their popularity among e-sports fans through IP licensing, fan activities, co-branded products, etc.

BLG (Bilibili Gaming) was founded in 2017 and has set up the League of Legends branch, the VALORANT branch and other branches. It has participated in many high-profile e-sports events around the world, including but not limited to the League of Legends World Championship and the League of Legends Mid-Season Championship. This year, it achieved great performance by becoming the champion in the Spring Season of the League of Legends Pro League and the runner-up in the 2024 Mid-Season Championship.

DreamSmart is a cross-sector platform for full-stack smart terminal technologies. Based on the concept of “smartphones + XR + smart EVs”, DreamSmart promotes the integration and synergy between the two industries of consumer electronics and automotive, aiming to build a global intelligent travel technology ecosystem. In the future, DreamSmart will launch the first intelligent electric vehicle product based on the new product customization ecology derived from e-sports, and join hands with VSPO to continue to innovate in the field of intelligent technology around the integration technology, design aesthetics, brand accumulation and product layout, and connect to young people more deeply to provide users with a multi-terminal, full-scenario and immersive integration experience.

The post DreamSmart Joins Hands with VSPO to Explore the Unbounded Integration of Intelligent Travel and E-sports appeared first on European Gaming Industry News.

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