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OpenBet Strikes Landmark Partnership to Amplify Veikkaus Digital and Retail Sportsbook Capabilities

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Finland’s national betting operator deploys WLA member’s leading product suite including platform technology and Managed Trading Services

OpenBet, a leading content, platform and service provider to the sports betting industry, has unveiled a long-term partnership with Finland’s government-owned betting operator, Veikkaus.

Finland stands out as one of the intriguing growth opportunities in the broader European sports betting landscape. As Finland moves towards a more inclusive betting system, allowing private companies to apply for sports betting and iGaming licences, Veikkaus has entrusted OpenBet’s market-leading solution to be at the forefront of this transition and fuel future growth.

As part of the four-year agreement, OpenBet’s unrivalled technology will power the Veikkaus sportsbook platform, expanding the operator’s online and retail betting operations. The highly strategic move will also see OpenBet providing Veikkaus with its Managed Trading Services.

Nikos Konstakis, Chief Product Officer at OpenBet, commented: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.

“This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”

Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.

“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS Triumphs at EGR B2B Awards 2024

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Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.

The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.

Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts. 

The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”

Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.

SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Triumphs at EGR B2B Awards 2024 appeared first on European Gaming Industry News.

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SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024

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SOFTSWISS, a leading software provider with over 15 years of experience in iGaming, grabs success in the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards for the second year in a row.

The EGR Marketing & Innovation Awards is one of the most prestigious events, spotlighting pioneers of innovation and creativity in online gaming. It honours outstanding companies that have shown commercial success, game-changing innovation, exceptional customer service and marketing prowess during the past 12 months.

The award-winning ‘Grab Success’ campaign was launched in October 2023 to elevate SOFTSWISS’ brand visibility and reputation in Malta. This strategic initiative was meticulously crafted to amplify brand awareness and cultivate client engagement.

SOFTWISS created a dynamic and memorable campaign inspired by the local ecosystem. Featuring the Maltese crab as a symbol of determination and success, the concept resonated with the target audience and embodied the company’s innovative spirit within the competitive iGaming industry. Highlighting C-level representatives helped build trust, while AR videos added an engaging touch to the digital promotion.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares her delight: “We are honoured to stand among the industry’s best and brightest. Our team is proud that SOFTSWISS’ ‘Grab Success’ campaign has left a lasting mark on the discerning iGaming public. This award validates the efforts of our entire marketing team and serves as a testament to our creativity, dedication, and relentless pursuit of excellence. The recognition will definitely fuel our commitment to setting new benchmarks and enhancing marketing standards in the iGaming industry.”

The recent recognition at the EGR Marketing & Innovation Awards is a significant addition to the SOFTSWISS team’s growing collection of marketing accolades. Last year, the company was honoured as Brand Idol of the Year at the iGaming IDOL and received awards for B2B Marketing Campaign at the EGR Marketing & Innovation Awards, as well as Best Marketing Campaign at EiGE Awards 2023.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins B2B Marketing Campaign in iGaming Again in 2024 appeared first on European Gaming Industry News.

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EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”

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Get ready to embark on a thrilling adventure through the fascinating world of Balkan gaming! Following the overwhelming success of their previous February webinar, Eastern European Gaming Summit is thrilled to announce the next installment of their esteemed webinar series.

This exclusive event, set to take place on June 19th at 3 PM CEST, promises to be a game-changer for industry professionals seeking to tap into the region’s unique markets and regulations.

 

Uncover the Secrets of the Balkan Gaming Landscape

The Balkan region is a hotbed of gaming activity, with a unique set of markets and regulations that set it apart from the rest of Europe. Our expert panel, comprising some of the most prominent figures in the industry, will take you on a journey through the intricacies of this specialized region. From Bulgaria to Romania, North Macedonia, and beyond, we’ll delve into the latest trends, challenges, and opportunities that shape the gaming landscape.

 

Meet Our Esteemed Panel

Joining us for this exclusive webinar are some of the most respected voices in the industry. Our esteemed panel includes:

  • Mrs. Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB
  • Angel Iribozov, Chairman of the Association of the Gaming Industry in Bulgaria
  • Dan Iliovici, Vice-President of ROMBET
  • Vasko Ilijevski, President of the Macedonian Sports Betting Association
  • Ovidiu Iosif, Executive Director of Joc Responsabil Association
  • Zoran Puhac, Secretary General of the European Organization for Gaming Law (EOGL)

 

What You’ll Learn

Through this engaging and informative webinar, you’ll gain a deeper understanding of the Balkan gaming landscape, including:

  • The current market trends and developments in each country
  • Regulatory frameworks and licensing requirements
  • Opportunities and challenges for operators and suppliers
  • Expert insights on how to navigate this complex market

 

Your Takeaway

As a valued attendee, you’ll receive a personal Certificate of Attendance, further endorsing your professional input and diversity. This certificate is a testament to your commitment to staying up-to-date with the latest industry developments and trends.

 

Don’t Miss Out

Mark your calendars for June 19th at 3 PM CEST and join us for an unforgettable experience. Don’t miss this chance to exploit our expertise and utilize it to your organization’s advantage.

Register now for free to secure your spot at the upcoming webinar session – EEGS Webinar Registration

Stay Ahead of the Curve

The EEGS Webinar series is designed to provide industry professionals with unparalleled access to expert knowledge and insights. With regular events throughout the year, we’re committed to keeping you ahead of the curve. This webinar is set to be our last event before a short summer break.
Join us next in September 2024 for our autumn series of more webinars full of insights and knowledge.

 

The post EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets” appeared first on European Gaming Industry News.

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