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FUN88 unveils Tony Parker as its brand ambassador for Asia

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Basketball superstar and four-time NBA Championships winner, Tony Parker, has been unveiled as an official brand ambassador for FUN88, the powerhouse Asian sports betting operator.

In this new landmark role for FUN88, Parker will assist in fronting a series of dedicated promotions and thematic activations for one of the most popular and progressive sportsbook operators in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Adored and recognized around the world after 18 storied years in the NBA (17 of which were at the San Antonio Spurs franchise, for whom he contested five NBA Finals and won one MVP award in 2007), Parker’s distinguished history, international appeal and commitment to excellence on and off the court make him a hot-hand ambassador for a brand that is setting the pace across the planet’s biggest continent as the leading igaming platform. The 41-year-old now follows in the sizeable strides of Steve Nash and the late, great Kobe Bryant on FUN88 ambassadorial duties.

Parker’s engaging character, peerless speed and skill seamlessly chime with FUN88’s own core values around the responsiveness and agility of its underlying technology and client-facing site, both pre-game and in-play, not to mention its dynamic customer service for fans. His rapier reflexes famously shut out initial media assessments about his lack of stature by the NBA’s towering standards – and this underdog spirit, coupled with an ability to routinely surpass expectations, made this Hall of Famer a ready winner with sporting fan-bases worldwide. As eloquent examples, Parker boasts a 2M following on X (formerly known as Twitter), over 3M followers on Facebook, and 1M fans on Weibo in China.

FUN88 prides itself on its rich heritage in basketball and other international sports, with a roll call of stars and teams that positively separates the company from other brands in the sector. To which end, FUN88 has been highly active in global sports marketing over the past decade, and presently acts as the long-term Asian betting partner of two Premier League clubs in Tottenham Hotspur and Newcastle United FC while also leveraging another enduring ambassadorship with Spanish footballing legend, Iker Casillas. FUN88 has also enjoyed instrumental associations with the aforementioned Bryant, the renowned OG Dota 2 team in eSports, and cricketing stars Daren Sammy and Dale Steyn.

Now, this Tony Parker announcement sets up the new NBA season perfectly for further ambitious expansion from FUN88, broadening its footprint into more emerging markets where basketball’s popularity and audience share is coming to its zenith (e.g. China, the Philippines and South East Asia countries such as Thailand and Vietnam), with each new territory bolstered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s latest flagship ambassador: “We’re naturally delighted to have secured further net gains for FUN88’s unrivalled ambassadorial roster by signing Tony. He’s one of the most successful sports personalities his country has ever produced and retains a huge popularity worldwide. We’re confident that fans and FUN88 players alike will enjoy seeing Tony shine a light on the sport he loves, and share in his infectious enthusiasm with an engaged social media community.”

“His famous No. 9 jersey may have been retired, but his legacy and excitement for the game are as strong as ever. Together, we are committed to achieving our goals in the most engaging way possible, raising the bar of the end-user experience and social traction.”

Parker, who becomes FUN88’s third Hall of Fame ambassador from the NBA, added: “I’m thrilled to be following Steve and Kobe’s lead as FUN88’s latest basketball frontman, as we look forward to an exciting renewal of the NBA campaign. They have built a brand here which directly aligns with my playing values of speed and strength, underpinned by a desire to operate as a team and confound the critics. Everyone used to tell me I was too small and too slight to make it in the NBA. That lit a fire in my soul and helped me inspire my teammates. It’s a combination that’s vital to winning any game and also entertaining your audience.”

“With that in mind, I can’t wait to help deliver more premium content, insights and activity to emerging Asian markets, and the basketball fans within them. From China to Thailand, these fans are making it rain! Hopefully, we can find some innovative offers and deeper connections for players to better engage with the sports they love.”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a sports-friendly environment framed by a responsible igaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Lottery Industry Analysis and Opportunities to 2033: Scratch-Off Instant Games Expected to Register the Fastest Growth

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The “Lottery Global Market Opportunities and Strategies to 2033” report has been added to ResearchAndMarkets.com’s offering.

This report describes and explains the lottery market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global lottery market reached a value of nearly $355.7 billion in 2023, having grown at a compound annual growth rate (CAGR) of 2.6% since 2018. The market is expected to grow from $355.7 billion in 2023 to $453.7 billion in 2028 at a rate of 5%. The market is then expected to grow at a CAGR of 3% from 2028 and reach $525.1 billion in 2033.

Growth in the historic period resulted from the increase in advertising strategies and promotions of lottery products, expansion of multi-jurisdictional lottery games and strong economic growth in emerging markets. Factors that negatively affected growth in the historic period were increase in fraud in gambling and lotteries and regulation on age limit for selling lotteries.

Going forward, changes in legislation and regulation regarding lottery operations, growing popularity of online lottery and global population growth and urbanization will drive the growth. Factor that could hinder the growth of the lottery market in the future include intense competition from casinos and other forms of entertainment and economic recession or instability.

The lottery market is segmented by type into lotto, quizzes type lottery, numbers game, scratch-off instant games, terminal-based games and other types. The lotto market was the largest segment of the lottery market segmented by type, accounting for 31.3% or $111.5 billion of the total in 2023. Going forward, the scratch-off instant games segment is expected to be the fastest growing segment in the lottery market segmented by type, at a CAGR of 6.2% during 2023-2028.

The lottery market is segmented by platform into online and offline. The offline market was the largest segment of the lottery market segmented by platform, accounting for 96.8% or $344.1 billion of the total in 2023. Going forward, the online segment is expected to be the fastest growing segment in the lottery market segmented by platform, at a CAGR of 8.9% during 2023-2028.

The lottery market is segmented by category into charitable lotteries and prize home lotteries. The charitable lotteries market was the largest segment of the lottery market segmented by category, accounting for 70.3% or $250.2 billion of the total in 2023. Going forward, the prize home lotteries segment is expected to be the fastest growing segment in the lottery market segmented by category, at a CAGR of 6% during 2023-2028.

North America was the largest region in the lottery market, accounting for 36.8% or $131 billion of the total in 2023. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the lottery market will be Middle East and South America where growth will be at CAGRs of 10.8% and 7.8% respectively. These will be followed by Asia Pacific and Africa where the markets are expected to grow at CAGRs of 6.8% and 6.7% respectively.

The global lottery market is fairly fragmented, with a large number of players operating in the market. The top ten competitors in the market made up to 16.09% of the total market in 2022. The market concentration can be attributed to the presence of large number of players in different geographies. Prominent players are acquiring the products and entering into partnerships with the other companies to consolidate their market positions across the globe, while others are distributing products. The New York State Lottery was the largest competitor with a 3.28% share of the market, followed by New York State Gaming Commission with 3.27%, Camelot Group with 2.78%, Georgia Lottery Corp. with 1.91%, Loterias y Apostasy Del Estado with 1.64%, Singapore Pools with 1.18%, Francaise des Jeux with 0.65%, Arizona Lottery with 0.47%, Ontario Lottery and Gaming Corporation with 0.46% and Lotto NZ with 0.44%.

The top opportunities in the lottery market segmented by type will arise in the lotto segment, which will gain $30.7 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by platform will arise in the offline segment, which will gain $92.5 billion of global annual sales by 2028. The top opportunities in the lottery market segmented by category will arise in the charitable lotteries segment, which will gain $62.1 billion of global annual sales by 2028. The lottery market size will gain the most in China at $13.6 billion.

Market-trend-based strategies for the lottery market include innovative product developments with focus on scratch-off games, strategic collaborations and partnership to expand reach and capabilities, introduction of mobile lottery apps to improve user convenience, use of data analytics for enhanced lottery insights and roll out of new lottery games to redefine entertainment.

Player-adopted strategies in the lottery market include strengthening operational capabilities through new product developments and expanding product portfolio through strategic partnerships.

To take advantage of the opportunities, the analyst recommends the lottery companies to focus on innovating lottery offerings, focus on mobile apps for enhanced lottery services, focus on innovative lottery games for enhanced player engagement, focus on data-driven insights to navigate lottery market dynamics, focus on fastest growing market segments: scratch-off instant games and quizzes type lottery, focus on online market segment for growth, expand in emerging markets, continue to focus on developed markets, focus on strategic collaborations, focus on competitive pricing strategies for market expansion, focus on strategic promotion mix for optimal lottery market visibility, target smartphone users and focus on customer-centric engagement for enhanced lottery market reach.

Scope

Markets Covered:

  1. by Type: Lotto; Quizzes Type Lottery; Numbers Game; Scratch-Off Instant Games; Terminal-Based Games; Other Types
  2. by Platform: Offline; Online
  3. by Category: Charitable Lotteries; Prize Home Lotteries

Key Companies Mentioned: The New York State Lottery; New York State Gaming Commission; Camelot Group; Georgia Lottery Corp; Loterias y Apostasy Del Estado

Time Series: Five years historic and ten years forecast

Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; lottery indicators comparison

Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments

Key Attributes

Report Attribute Details
No. of Pages 301
Forecast Period 2023 – 2033
Estimated Market Value (USD) in 2023 $355.7 Billion
Forecasted Market Value (USD) by 2033 $525.1 Billion
Compound Annual Growth Rate 4.0%
Regions Covered Global

 

A selection of companies mentioned in this report includes, but is not limited to:

  • The New York State Lottery
  • New York State Gaming Commission
  • Camelot Group
  • Georgia Lottery Corp
  • Loterias y Apostasy Del Estado
  • Singapore Pools
  • Francaise des Jeux
  • Arizona Lottery
  • Ontario Lottery and Gaming Corporation
  • Lotto NZ
  • 1x-bet.in
  • Dhankesari Lottery Sambad
  • Lottery Sambad Result
  • Takarakuji-official.jp
  • Ichiban Kuji Club
  • The Lott
  • Lotterywest
  • Oz Lotteries
  • 500.com
  • Baidu Inc
  • China Sports Lottery Operation and Management Co. Ltd.
  • 360 Lottery
  • QQ lottery
  • National Lottery
  • Jackpot.com
  • Betfred Lotto
  • Intralot SA
  • Zeal Network SE
  • Francaise des Jeux (FDJ)
  • EU Lotto Limited
  • Legacy Eight Curacao N.V
  • Wejdz do swiata LOTTO
  • Megalotto
  • SYNOT W, a. s.
  • Betfred Lotto
  • DraftKings Inc.
  • BetAmerica
  • LeoVegas AB
  • Jackpocket
  • Mido Lotto
  • Prize Pool
  • Scientific Games Corp
  • Long Game
  • Linq3
  • EMIDA Technologies
  • Atlantic Lottery Corporation
  • Hipodromo Argentino de Palermo
  • GammaStack
  • Mega Sena
  • Quina
  • Lotofacil
  • Dupla Sena
  • Mifal HaPayis
  • Milli Piyango Idaresi
  • O! Millionaire
  • NeoGames S.A.
  • Emirates Draw
  • Mahzooz
  • BuyLottoOnline
  • Camelot Lottery Solutions Group
  • Ithuba National Lottery
  • wow!lotto
  • Lottomania Nigeria

 

The post Lottery Industry Analysis and Opportunities to 2033: Scratch-Off Instant Games Expected to Register the Fastest Growth appeared first on European Gaming Industry News.

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AU10TIX Risk Assessment Model Exposes Critical Vulnerabilities in Identity Verification Processes

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AU10TIX, a global technology leader in identity verification and management, today launched a free Risk Assessment Model that enables businesses to conduct an initial assessment of their exposure to operational, security and identity fraud risk.

Drawing insights from billions of transactions processed globally and years of expertise in risk assessment and mitigation, the model provides personalized insights and actionable recommendations to safeguard against critical fraud vulnerabilities in identity verification processes.

By taking five minutes to answer ten brief questions specific to their business, sector, security measures, and ID verification processes, organizations receive a customized Risk Assessment Report highlighting vulnerabilities across different key areas. The report provides high-level recommendations for bolstering overall security and operational resilience, enabling businesses to proactively manage their risk landscape rather than react to incidents.

Identity fraud risk assessment is crucial for companies that handle substantial financial transactions and are exposed to compliance liabilities, such as payments, banking, crypto/trading, etc. It helps identify potential vulnerabilities in the systems and processes that could enable unauthorized access or misuse of the data. It also ensures compliance with industry regulations, protecting organizations against potential legal consequences and financial damages.

“Our new Risk Assessment Model is designed to provide initial indicators of potential risks, offering companies a clear starting point for understanding how we can help them accommodate and mitigate these challenges effectively,” said Dan Yerushalmi, CEO of AU10TIX. “The tool is integral in demonstrating our proactive approach to fraud prevention and the strategic support we offer our customers.”

This announcement underscores AU10TIX’s dedication to leading the market in compliance and security standards. By tailoring assessments to specific business environments, the new model enhances risk management strategies and bolsters overall security and operational resilience. AU10TIX is committed to delivering robust technology and comprehensive, integrated risk management solutions that help businesses stay ahead of potential risks and regulatory changes.

 

The post AU10TIX Risk Assessment Model Exposes Critical Vulnerabilities in Identity Verification Processes appeared first on European Gaming Industry News.

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XSOLLA JOINS FORCES WITH GAMES FOR CHANGE TO EMPOWER NEXT-GENERATION GAME DEVELOPERS TO DRIVE SOCIAL CHANGE

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Xsolla, a global video game commerce company, is honored to announce its participation in the upcoming 2024 Games for Change Festival, the annual must-attend event for anyone interested in the power of games and immersive media to foster social impact. This Games for Change collaboration highlights Xsolla’s commitment to fostering innovation and education within the gaming community.

This year’s Festival theme, “The 2030 Marker: A Catalyst for Global Change,” emphasizes gaming’s transformative power in addressing global sustainability goals. Xsolla is set to play a significant role at the event, showcasing its pioneering educational programs, such as the recent opening of the Xsolla Curine Academy in Kuala Lumpur, the unveiling of the Xsolla Online Academy, and the future vision of Xsolla Global Academies around the world, which are designed to accelerate learning and development in game creation.

Berkley Egenes, Chief Marketing and Growth Officer at Xsolla, will speak about these impactful initiatives to provide equal access to the gaming industry at the Festival. Berkley stated, “At Xsolla, we are committed to driving innovation and supporting the next generation of game developers. Our programs, like the Xsolla Online Academy and the Xsolla Global Academy, are designed to empower participants with the necessary tools and knowledge to thrive in the dynamic gaming industry – now and into the future.”

Xsolla will present the gaming industry’s Most Innovative Award at the Games for Change Awards Ceremony, celebrating exceptional creativity and advancement in game development. This award is part of Xsolla’s ongoing effort to support and promote excellence in the gaming sector.

Susanna Pollack, President of Games for Change, commented on the partnership: “We are delighted to collaborate with Xsolla for the 2024 Games for Change Festival. Their commitment to education and innovation in the gaming industry perfectly aligns with our goals. Together, we aim to demonstrate how games can be a powerful force for social and environmental good.”

The two-day Festival will take place June 27-28 in New York City (The New School/Parson’s School of Design), bringing together global voices to ignite community engagement and drive social change through games and immersive technologies. For more information on Xsolla’s involvement in the Games for Change Festival and details on how to participate in or attend the event, please visit gameforchange website.

 

 

The post XSOLLA JOINS FORCES WITH GAMES FOR CHANGE TO EMPOWER NEXT-GENERATION GAME DEVELOPERS TO DRIVE SOCIAL CHANGE appeared first on European Gaming Industry News.

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