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Unlocking Digital Marketing Success: European Gaming Congress Presents Keynote on Navigating Pitfalls in iGaming Brands’ Strategies
After a three-year hiatus, the European Gaming Congress is making a triumphant comeback to Warsaw, Poland, on October 30-31, 2023. This eagerly anticipated event promises to be the industry’s most significant gathering, bringing together compliance experts, regulators, and gaming industry professionals from across Europe and beyond.
The European Gaming Congress has a rich history of success, having connected industry stakeholders for the past eight years during their summits and meetups. This year, the event is set to be bigger and better than ever before, with panel discussions led by some of the most influential figures in the industry.
Here’s what you can expect at the European Gaming Congress:
- A Focus on Compliance Updates: The event brings together compliance experts and industry leaders to discuss the latest updates on gambling industry compliance from Poland, Italy, Spain, France, Netherlands, Greece, the D-A-CH region, and Nordics.
- Networking and Collaboration: The European Gaming Congress provides a unique platform for networking, collaboration, and growth. With attendees from across Europe and beyond, it’s the perfect opportunity to connect with industry leaders from multiple sectors.
- Influential Panel Discussions: Engage in panel discussions led by some of the most influential figures in the industry. Gain insights into the latest regulations, market trends, and emerging opportunities.
- Intersecting Industries: This year’s Congress is set to bridge the gaming industry with blockchain, artificial intelligence, and fintech experts. This provides a platform for exploring innovative cross-industry collaborations and partnerships.
- Discover the Future of Gaming: The European Gaming Congress is the place to be for anyone involved in iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and more. Meet C-level executives, compliance experts, and government officials who are actively shaping the future of these industries.
Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing
The European Gaming Congress is thrilled to announce a keynote presentation that promises to be a game-changer for the iGaming industry. Titled “Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing,” this presentation shines a spotlight on the frequent errors in SEO, link building, and copywriting within the iGaming sector.
The keynote presentation will be delivered by Faruk Aydin, a seasoned digital marketing expert with a wealth of experience partnering with iGaming companies, from operators and affiliates to B2B providers. His extensive experience has equipped him with unique insights, illustrated by case studies, and valuable takeaways that will guide iGaming brands towards success.
The iGaming industry is known for its competitive landscape, and digital marketing is at its core. While the potential for success is vast, so too are the pitfalls. Faruk Aydin’s presentation will shed light on the glaring errors he has observed within the iGaming business, offering practical insights and strategies to avoid common missteps. By drawing from real-world case studies, Aydin will provide attendees with tangible examples and best practices to enhance their digital marketing strategies.
Registration
The event will take place at the InterContinental Warsaw, an IHG Hotel, a luxurious and convenient location in the heart of Warsaw. It’s the perfect setting for industry professionals to come together, share knowledge, and explore future opportunities.
This event is a unique opportunity for professionals in the iGaming industry and related fields to connect, learn, and shape the future of their businesses. Registration is now open. Visit https://hipther.com/events/egc/regwarsaw/ to secure your spot at this prestigious event.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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