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Unlocking Digital Marketing Success: European Gaming Congress Presents Keynote on Navigating Pitfalls in iGaming Brands’ Strategies

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After a three-year hiatus, the European Gaming Congress is making a triumphant comeback to Warsaw, Poland, on October 30-31, 2023. This eagerly anticipated event promises to be the industry’s most significant gathering, bringing together compliance experts, regulators, and gaming industry professionals from across Europe and beyond.

The European Gaming Congress has a rich history of success, having connected industry stakeholders for the past eight years during their summits and meetups. This year, the event is set to be bigger and better than ever before, with panel discussions led by some of the most influential figures in the industry.

Here’s what you can expect at the European Gaming Congress:

  1. A Focus on Compliance Updates: The event brings together compliance experts and industry leaders to discuss the latest updates on gambling industry compliance from Poland, Italy, Spain, France, Netherlands, Greece, the D-A-CH region, and Nordics.
  2. Networking and Collaboration: The European Gaming Congress provides a unique platform for networking, collaboration, and growth. With attendees from across Europe and beyond, it’s the perfect opportunity to connect with industry leaders from multiple sectors.
  3. Influential Panel Discussions: Engage in panel discussions led by some of the most influential figures in the industry. Gain insights into the latest regulations, market trends, and emerging opportunities.
  4. Intersecting Industries: This year’s Congress is set to bridge the gaming industry with blockchain, artificial intelligence, and fintech experts. This provides a platform for exploring innovative cross-industry collaborations and partnerships.
  5. Discover the Future of Gaming: The European Gaming Congress is the place to be for anyone involved in iGaming, eSports, Blockchain, Artificial Intelligence, Fintech, Virtual/Augmented/Mixed Reality, and more. Meet C-level executives, compliance experts, and government officials who are actively shaping the future of these industries.

Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing

The European Gaming Congress is thrilled to announce a keynote presentation that promises to be a game-changer for the iGaming industry. Titled “Navigating Common Pitfalls: Mistakes iGaming Brands Make in Digital Marketing,” this presentation shines a spotlight on the frequent errors in SEO, link building, and copywriting within the iGaming sector.

The keynote presentation will be delivered by Faruk Aydin, a seasoned digital marketing expert with a wealth of experience partnering with iGaming companies, from operators and affiliates to B2B providers. His extensive experience has equipped him with unique insights, illustrated by case studies, and valuable takeaways that will guide iGaming brands towards success.

The iGaming industry is known for its competitive landscape, and digital marketing is at its core. While the potential for success is vast, so too are the pitfalls. Faruk Aydin’s presentation will shed light on the glaring errors he has observed within the iGaming business, offering practical insights and strategies to avoid common missteps. By drawing from real-world case studies, Aydin will provide attendees with tangible examples and best practices to enhance their digital marketing strategies.

Registration

The event will take place at the InterContinental Warsaw, an IHG Hotel, a luxurious and convenient location in the heart of Warsaw. It’s the perfect setting for industry professionals to come together, share knowledge, and explore future opportunities.

This event is a unique opportunity for professionals in the iGaming industry and related fields to connect, learn, and shape the future of their businesses. Registration is now open. Visit https://hipther.com/events/egc/regwarsaw/ to secure your spot at this prestigious event.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe

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Meridianbet, a member of the Golden Matrix Group (NASDAQ: GMGI), in partnership with Meridianbet Foundation, Expanse Studios, and BC Crvena zvezda Meridianbet announces the launch of a significant humanitarian initiative, ‘Scan. Help.’, aimed at supporting maternity hospitals across Southeast Europe.

The rollout of this action to other market territories is expected in the remainder of 2024.

How It Works

For every scanned QR code and subsequent registration on the Meridian Foundation’s website, funds will be allocated towards equipping five maternity hospitals in Serbia. This innovative approach not only raises awareness but also actively involves the community in our CSR activities.

The initiative is currently ongoing with high media presence and is broadcasted during Southeast Europe’s regional basketball Finals series (ABA League). BC Red Star players wear jerseys featuring the QR code, with additional promotion through basketball arena ads, TV ads, and more, encouraging fans and supporters to participate.

A Unified Effort for Community Impact

The ‘Scan. Help.’ campaign is a collaborative effort involving Meridianbet, Meridianbet foundation, Expanse Studios, and basketball club Crvena zvezda Meridianbet, Southeast Europe’s leading basketball club, of which Meridianbet is the name sponsor. The initiative is designed to leverage our collective resources and influence to make a meaningful impact on local communities.

Multi-Stakeholder Support and Growing Participation

The ‘Scan. Help.’ campaign has received institutional support ad backing from the Ministry of Health, reinforcing the importance and legitimacy of this cause. Additionally, several companies have already expressed their desire to contribute, with provisions made for donations through the Meridian Foundation’s account. This broadening support network amplifies the initiative’s reach and potential impact.

This campaign exemplifies Meridianbet’s dedication to sustainable development and community well-being. In 2023 alone, the company has launched 225 CSR campaigns, reflecting the commitment to making a lasting impact.

The post Meridianbet Launches ‘Scan. Help.’ Humanitarian Initiative to Support Maternity Hospitals in Southeast Europe appeared first on European Gaming Industry News.

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SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’

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The fast-growing Boomerang Partners affiliate program continues gaining global recognition, earning a nomination for the prestigious ‘Rising Star Affiliate Program 2024’ category in the Asia region

With a rapidly growing network of over 5,200 affiliates across 70+ countries, the dynamic Boomerang Partners affiliate program has been recognized as a finalist for the ‘Rising Star’ category at the SiGMA Awards Asia 2024. While Asia is not currently the central focus for brand promotion, this prestigious recognition from SiGMA is a notable honor that inspires Boomerang to fortify its global footprint and industry-leading position.

In 2023 alone, Boomerang’s achievements included paying over €50 million to affiliates, creating 22 exclusive branded games, hosting 82 tournaments across 30 regions, and expanding into 31 new markets. This followed prestigious wins like ‘Casino of the Year’ at the SiGMA Balkans/CIS Awards, ‘Commission Offer of the Year’ at the AffPapa iGaming Awards, and ‘Best PPC Affiliate’ at the SiGMA Europe Awards.

This year, Boomerang Partners is highlighting innovations like a worldwide traffic tournament and has already been nominated at the AffPapa, MAC, and AskGamblers Awards – eagerly awaiting the results across these prestigious voting processes and final selections.

“We actively collaborate with SiGMA, having participated in their events and been honored with SiGMA awards in other regions previously,” said Vitalii Prokofev, CEO at Boomerang Partners. “SiGMA sets the standard with premier industry events and accolades worldwide. This nomination at their Asia awards is valuable recognition that fuels our ambition to raise our global profile further.”

Boomerang Partners invites all affiliate managers and industry enthusiasts to learn more about their award-winning program. Voting for the SiGMA Asia Awards runs until May 20th. Winners will be announced at the June 3rd ceremony during the June 2-5 event in Manila.

Support Boomerang in the ‘Rising Star’ category while voting for other favorites at SiGMA.

 

The post SiGMA Asia Awards 2024: Boomerang Partners Nominated for ‘Rising Star Affiliate Program’ appeared first on European Gaming Industry News.

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PopOk Gaming Unveils Exciting New Instant Game: “Dice”

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PopOK Gaming, a leading innovator in the gaming industry, is thrilled to announce the launch of its latest Instant game sensation: “Dice”.

“Dice” is a dynamic game that puts players’ instincts and strategies to the test. Participants can jump in at any moment and predict whether the resulting number will be higher or lower than their selected number. With every roll, the excitement mounts as players watch the green fields light up, indicating their path to victory.

It’s not just about luck – it’s about strategy too. Players have the opportunity to adjust their multiplier, choose their odds, and press start for a thrilling gaming experience.

Here’s how it goes down:

📈 Move the dice higher or lower on the screen.
🚀 Choose over or under.
⏳ Place your bet and hold on tight.
🎲 Launch the dice!
🏆 Win big, with potential rewards of up to x9600!

With its user-friendly interface and exciting gameplay, “Dice” promises to captivate players of all skill levels. Whether you’re a seasoned gamer or new to the world of Instant games, “Dice” offers endless opportunities for fun and excitement.

Join the action today and roll the dice for your chance to win big! Visit PopOK Gaming to start playing now.

 

The post PopOk Gaming Unveils Exciting New Instant Game: “Dice” appeared first on European Gaming Industry News.

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