Latest News
Playtech and Buzz Bingo strengthen partnership with a long-term software license agreement
Playtech, the leading technology provider in the gambling industry, and Buzz Bingo, one of UK’s marketing-leading Bingo operators, are excited to announce a significant extension to their existing software license and services agreement. The agreement, which has been extended until 2031, solidifies the strong partnership between the two industry leaders.
At the core of this collaboration is the integration of Playtech’s cutting-edge seamless wallet technology. The seamless wallet delivers an Omni-channel customer experience, supported by an integrated Omni-channel customer wallet and a streamlined customer registration process. With the Information Management System (IMS) serving as the central player wallet for all channels, including Bingo, Casino, Live Dealer and POP, Cashier, and Native apps, players can enjoy a unified and cohesive gaming journey across various touchpoints.
Since the launch of buzzbingo.com in September 2018, the platform has experienced rapid growth and has quickly established itself as one of the leading online bingo brands in the UK. With a commitment to offering players a true Omni-channel experience, Buzz Bingo has successfully bridged the gap between retail and online gaming.
This long-term extension cements Buzz Bingo’s position as a key strategic partner for Playtech in the UK market. The integration of these diverse products positions Buzz Bingo to offer a comprehensive and immersive gaming experience to its ever-growing community of online players with the two industry giants highlighting their shared vision of delivering innovative and engaging gaming experiences to players across multiple channels.
Shimon Akad, COO at Playtech said, “We are thrilled to extend our partnership with Buzz Bingo, a UK retail bingo sector leader. This agreement further strengthens our commitment to delivering cutting-edge technology and best-in-class products to our valued partners. We are proud to support Buzz Bingo’s rapid growth in the online space and look forward to continuing our successful collaboration for many years to come.”
Dominic Mansour, CEO at Buzz Bingo, commented, “Playtech has been an invaluable partner to Buzz Bingo as we create seamless customer experiences across our digital platforms and retail venues. Playtech’s extensive suite of products are helping cement our position as the leading omni-channel bingo brand in the UK. We’re delighted to extend our agreement and continue working closely to deliver exceptional gaming experiences to our players wherever they choose to play.”
With their collective focus on innovation, player-centric offerings, and responsible operations, Playtech and Buzz Bingo are poised to shape a bright and prosperous future for the Omni-channel within the gaming industry in the UK, providing players with unparalleled entertainment and gaming experiences.
Latest News
Greentube expands Latin American footprint with Brazino777 partnership
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios
Yggdrasil has expanded its standout YGG Masters program with the addition of Nordic independent game studio Lakka Studios, introducing fresh concepts to its premium global content portfolio.
As the 20th studio to join the YGG Masters family, Lakka Studios aligns with Yggdrasil’s vision of elevating the iGaming landscape through innovative, high-quality content from the industry’s most exciting creators.
Steeped in Nordic spirit, Lakka Studios introduces a refreshing blend of clever mechanics, polished visuals, and player-first design. Its approach to light-hearted and engaging gameplay adds a new dimension to the YGG Masters catalogue, enhancing the variety of games available to Yggdrasil’s operator partners and players worldwide.
Lakka Studios will be another early adopter of Yggdrasil’s cutting-edge Game in a Box platform, created to streamline the end-to-end development process, as well as offering a ready-made path to market through its distribution network.
Zoe Bird, Head of Masters at Yggdrasil, at Yggdrasil, said: “We are thrilled to welcome Lakka Studios as the 20th studio to join our Masters community.
“The studio brings a familiar Nordic identity that complements the broad range of studios within our network. We have every confidence that Lakka Studios will quickly build a devoted following across our global operator partners.”
A spokesperson for Lakka Studios added: “Joining the YGG Masters program marks an exciting step in our journey, and we’re incredibly proud to collaborate with a partner that shares our passion for quality and innovation.
“Yggdrasil’s support and technology provide the ideal foundation for us to bring our creative vision to life.”
The post Yggdrasil strengthens YGG Masters roster with Nordic game provider Lakka Studios appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Gaming in Finland to launch at ICE 2026
With Finland’s iGaming re-regulation now firmly on the horizon, Gaming in Europe (Gaming in Holland, Gaming in Spain, Gaming in Germany) will be launching its latest initiative, Gaming in Finland, at ICE Barcelona 2026.
Gaming in Finland will kick off with an evening conference in Barcelona on January 19, 2026, from 18:00 until 22:00.
The event, which is being organized in close collaboration with local stakeholders, will feature networking, tapas and drinks, as well as several highly relevant sessions outlining the opportunities and challenges offered by Finland’s soon-to-be regulated iGaming market.
Confirmed speakers include:
- Pekka Ilmivalta, Head of Finnish Office, Nordic Legal
- Morten Ronde, Founding Partner, Nordic Legal
- Jari Vähänen, Founding Partner, The Finnish Gambling Consultants
- Mika Kuismanen, CEO, The Finnish Trade Association for Online Gambling
- Josh Hodgson, COO, H2 Gambling Capital
- Niklas Bondestam, CEO, Ubetec
- Jessica Maier, Co-Founder, EGARA
- Paul Foster, CEO, Crucial Compliance
Morten Ronde, Founding Partner at Nordic Legal commented: “Finland’s move to open its gambling market in 2027 creates a rare opportunity for operators and suppliers to enter a newly regulated European market from day one. Our Barcelona event during ICE will combine expert insight on the Finnish framework with high-quality networking for those looking to establish an early presence.”
Gaming in Europe founder Willem van Oort added: “After a long wait, Finland will finally re-regulate its iGaming market in 2026. Looking at other Nordic markets, it is a safe bet that local demand for regulated gambling will be significant. Naturally, operator interest in this market is large. Together with local stakeholders, we hope to provide interested parties with the knowledge and connections to help make their eventual market entry a success.”
Register your interest now
Places at the inaugural Gaming in Finland event are limited. If you are considering attending this event, please register your interest through this link: https://www.gamingin.eu/finland
We will let you know as soon as possible whether we have a seat available for you.
Please note that the Gaming in Finland Evening Conference @ICE will focus foremost on future B2C and B2B license holders.
Join our Gaming in Finland LinkedIn group
In the meantime, feel free to join our Gaming in Finland LinkedIn group, where we will share the latest news and updates on the Finnish market.
Sponsorship opportunities available
Sponsorship and media partnership opportunities are available. Please contact Willem van Oort at [email protected] for more information.
The post Gaming in Finland to launch at ICE 2026 appeared first on Gaming and Gambling Industry Newsroom.
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