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Building an ecosystem for the iGaming business: Exclusive interview with Vitali Matsukevich, Chief Operating Officer at SOFTSWISS
How do you evaluate SOFTSWISS’ interim performance results of 2023?
We have record numbers for most of our products in the first half of 2023. We’ve picked up a good pace, so I think we’ve done quite well in the first half of the year. The strategy we’ve chosen and are following is paying off. We expect that the second half of the year will be even better for us. Reinforcing this idea with some numbers I am proud to note the SOFTSWISS Game Aggregator has achieved a breakthrough milestone by surpassing 10,000,000,000 euro in Total Bets across all projects in July and August.
As planned, we have achieved all-time record-breaking figures across the entire product range.
The SOFTSWISS Anti-fraud Team helped our clients save more than 9.2 million euro during the first half of 2023.
The SOFTSWISS Jackpot Aggragator achieved the significant milestone of 60 partner brands.
The GGR among all Sportsbook clients soared by 769%, while the total turnover rose by 254% year-on-year.
iGaming brands, collaborating with Affilka by SOFTSWISS, harnessed its power to draw in over 10 million new players through affiliates.
Our commitment to progress remains unwavering and we maintain the current growth momentum. Perfection has no bounds, and our team embodies the spirit of relentless pursuit: “Citius, altius, fortius – communiter” like the Olympians.
We have no intention of resting on our laurels. In fact, we are geared towards accelerating our growth even further and with greater vigour.
For the last few years SOFTSWISS has been creating an iGaming ecosystem. Why is this approach important for the company?
SOFTSWISS has been talking about its software ecosystem for quite a while, first and foremost as a ‘one-stop shop’. We provide our clients with a fairly wide range of products.
The Casino Platform empowers clients to oversee player accounts, payment services, game vendors, and access reporting and analytics, providing a complete back office for their online casino brand management. The powerful and proven software platform is a reliable foundation for strengthening and growing business by adding new products.
With our Game Aggregator hub, it is easy and seamless to add a massive portfolio of over 16,000 games through just one API integration.
The Sportsbook, a sports betting software platform, was created for launching a bookmaker business online with over 200 sports.
The Jackpot Aggregator aims to increase operator revenue by strengthening brand competitiveness, acquiring new players and retaining existing ones, and growing their life-time value and bet sum.
The affiliate management and tracking software Affilka by SOFTSWISS, was developed with the needs of both iGaming operators and affiliate partners in mind.
Moreover, we offer Managed Services, a suite of services aimed at helping operators overcome day-to-day operational challenges.
This is the ecosystem that covers essentially all verticals in the iGaming business.
So, this is not a new trend for us. We have been actively engaged in building an ecosystem of cross-integrated products. It’s almost like a Lego just for the iGaming business. Our slogan, ‘Winning Combination, perfectly encapsulates this, emphasising the importance of creating successful product synergies.
This year, we implemented the integration between the Jackpot Aggregator and Sportsbook, and we recently completed the integration of the Jackpot Aggregator and Game Aggregator.
We are constantly pushing the boundaries of innovation and functionality. We definitely make an emphasis on how our products communicate with each other, and how that makes them better.
What are your expectations for the iGaming industry for the rest of the year?
I anticipate a sustained growth in the industry. Things are about to change in terms of legal and compliance, and in terms of working in some jurisdictions like Curacao.
We are definitely very attentive to the LatAm region. The Latin American iGaming market is poised for rapid growth due to growing acceptance of gambling regulation, large population and a growing middle class, as well as its cultural values and, of course, high mobile adoption .
All these factors make this region a prime frontier for both domestic and international operators to explore. This anticipated surge in development holds the potential to reshape the regional gaming landscape and provide lucrative opportunities for industry leaders.
Naturally, we are closely monitoring the cryptocurrency market, which is a big component of our business. However, we do not anticipate any major disruptions or external upheavals. Our expectations align with a steadily expanding market.
What is SOFTSWISS preparing for the SBC Summit Barcelona, 19-21 September? What can visitors expect?
At the core of SOFTSWISS’ imaginative idea for the event is how we view success in the iGaming realm. Taking cues from the renowned Spanish artists, who embody the cultural identity of the event’s host country, SOFTSWISS will portray its pioneering solutions as contemporary cornerstones of the industry.Under the banner ‘Make your business a classic’, our experts invite industry leaders to delve into the revolutionary possibilities offered by our comprehensive suite of solutions.
As always we will have one of the largest booths at the exhibition. The highlight of the booth will be illustrations painted in the style of famous artists, dedicated to each of the SOFTSWISS products. Naturally, we took care to be able to communicate productively with our partners and build a cosy and stylish meeting room at the stand.
Our clients can expect us to be happy to talk to them about our innovations, which we certainly have.
The Game Aggregator’s tournaments features are actively being used by clients.
At the same time, the Jackpot Aggregator is rolling out network jackpots and the time-based jackpot. Be sure to ask the team about the results of the integration with the Game Aggregator.
As always expect us to welcome clients new and old at our stand. And of course, we will be happy to give you a sneak peek of the latest innovations we’ve introduced since the last event.
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,500+ employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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